Assistant Director Marketing
Commensurate with Experience
Standard University business hours
8:30am – 5:00pm (academic year)
8:00am – 4:30pm (summer)
Hours may vary based on operational needs.
Unionized Position Code
Reporting to the Director of Communications and in collaboration
with Division of Marketing and Communications partners, the
Assistant Director for Marketing is a key member of the Newhouse
School’s communications team, responsible for the development,
implementation and ongoing evaluation of an integrated digital
content strategy that supports school goals and targets key
audiences within a One University framework.
Bringing deep knowledge of best practices in content strategy and
content marketing, this person will help drive audience awareness
and engagement across Newhouse’s marketing channels and help grow
the school’s web traffic and social reach through engaging digital
This person has responsibility to understand and follow brand
guidelines and coordinate with Marketing related to the
university’s global content calendar.
This person must have expert knowledge of SEO and web analytics and
will monitor content performance using analytics reporting tools
and provide regular dashboard reports and recommendations.
This person has responsibility to work within established
university brand standards, governance (digital, including social
media), and approach.
He or she will identify, write and edit a large volume of content,
and direct the production of print, digital and video
Bachelor’s degree in communications, marketing or a related field
is expected, as is a strong understanding of academic
communications and college admissions marketing.
Minimum of 10 years professional experience in marketing
communications and website content management with increasing
levels of responsibility is required, including HTML editing and
best practices for SEO, UI, UX and analytics tools and
Experience managing people and projects is a must.
Job Specific Qualifications
A portfolio of relevant work that demonstrates strategic thinking,
an engaging style and a command of language. Superior writing and
editing skills, with an emphasis on writing for web, social media,
advertising and video.
Demonstrated ability to juggle multiple projects, meet deadlines
and produce quality work, both independently or as part of a team.
Excellent interpersonal communication skills and a highly
collaborative nature. Project management skills, initiative and
follow-through are critical. Experience with web publishing and
content management tools and the ability to adapt quickly to new
technologies and platforms. A deep understanding of content
strategy and a measurement-based approach to content.
Strong understanding of SEO, UI, UX and accessibility best
practices. Familiarity with analytics tools and technologies for
tracking, reporting and analyzing digital content performance tied
to measurable business goals and outcomes.
Knowledge regarding existing and emerging best practice and trends
in digital media.
Experience with WordPress; Adobe Creative Cloud products, including
PhotoShop; Google Analytics; Facebook Insights/Ads; Google AdWords;
Sprout, Buffer or other social media dashboard; and
- In coordination with the University’s marketing and content
teams, write, produce and edit a variety of content that conveys
the Newhouse School value proposition and pillars in valuable and
relevant ways to varying audiences.
- Create a content calendar that aligns with the Newhouse School
strategic plan and University editorial calendar.
- Direct the creation and publication of content on the Newhouse
School’s website (newhouse.syr.edu) and social media accounts,
including the creation and review of high-level content (includes
some writing, editing and video production, as well as supervising
the work of others).
- Follow Syracuse University brand approach and adhere to digital
- Act as project manager on digital projects and manage all
aspects of production, including assembling the creative team,
scripting/developing the content, involving the communications
director and other stakeholders at key review points, meeting
deadlines and ensuring a quality final product.
- Collaborate with central marketing partners and manage
relationships with external providers of digital content.
- Supervise content creators (including interns). Assign
projects, review work for quality and accuracy and monitor
- Advise and ensure best practices for user experience and
display of information.
In addition to completing an online application, please attach a
resume and cover letter.
About Syracuse University
Syracuse University is a private, international research university
with distinctive academics, diversely unique offerings and an
undeniable spirit. Located in the geographic heart of New York
State, with a global footprint, and nearly 150 years of history,
Syracuse University offers a quintessential college
The scope of Syracuse University is a testament to its strengths: a
pioneering history dating back to 1870; a choice of more than 200
majors and 100 minors offered through 13 schools and colleges;
nearly 15,000 undergraduates and 5,000 graduate students; more than
a quarter of a million alumni in 160 countries; and a student
population from all 50 U.S. states and 123 countries. For more
information, please visit www.syracuse.edu.
About the Syracuse area
Syracuse is a medium-sized city situated in the geographic center
of New York State approximately 250 miles northwest of New York
City. The metro-area population totals approximately 500,000. The
area offers a low cost of living and provides many social,
cultural, and recreational options, including parks, museums,
festivals, professional regional theater, and premier shopping
venues. Syracuse and Central New York present a wide range of
seasonal recreation and attractions ranging from water skiing and
snow skiing, hiking in the Adirondacks, touring the historic sites,
visiting wineries along the Finger Lakes, and biking on trails
along the Erie Canal.
Syracuse University is an equal-opportunity, affirmative-action
institution. The University prohibits discrimination and harassment
based on race, color, creed, religion, sex, gender, national
origin, citizenship, ethnicity, marital status, age, disability,
sexual orientation, gender identity and gender expression, veteran
status, or any other status protected by applicable law to the
extent prohibited by law. This nondiscrimination policy covers
admissions, employment, and access to and treatment in University
programs, services, and activities.
Commitment to Supporting and Hiring Veterans
Syracuse University has a long history of engaging veterans and the
military-connected community through its educational programs,
community outreach, and employment programs. After World War II,
Syracuse University welcomed more than 10,000 returning veterans to
our campus, and those veterans literally transformed Syracuse
University into the national research institution it is today. The
University’s contemporary commitment to veterans builds on this
historical legacy, and extends to both class-leading initiatives
focused on making an SU degree accessible and affordable to the
post-9/11 generation of veterans, and also programs designed to
position Syracuse University as the employer of choice for military
veterans, members of the Guard and Reserve, and military family
Commitment to a Diverse and Inclusive Campus Community
Syracuse University maintains an inclusive learning environment in
which students, faculty, administrators, staff, curriculum, social
activities, governance, and all other aspects of campus life
reflect a diverse, multi-cultural, and international worldview. The
University community recognizes and values the many similarities
and differences among individuals and groups. At Syracuse, we are
committed to preparing students to understand, live among,
appreciate, and work in an inherently diverse country and world
made up of people with different ethnic and racial backgrounds,
military backgrounds, religious beliefs, socio-economic status,
cultural traditions, abilities, sexual orientations and gender
identities. To do so, we commit ourselves to promoting a community
that celebrates and models the principles of diversity and
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