Posting Details

Posting Details

Job #
038325

Department Code
21601-2088

Department
Public Communications

Job Title
Assistant Director Marketing

Location
Syracuse, NY

Pay Range
Commensurate with Experience

Staff Level
S5

FLSA Status
Exempt

Hours

Standard University business hours

8:30am – 5:00pm (academic year)

8:00am – 4:30pm (summer)

Hours may vary based on operational needs.

Job Type
Full-time

Campus
Syracuse, NY

Unionized Position Code
Not Applicable

Job Description

Reporting to the Director of Communications and in collaboration with Division of Marketing and Communications partners, the Assistant Director for Marketing is a key member of the Newhouse School’s communications team, responsible for the development, implementation and ongoing evaluation of an integrated digital content strategy that supports school goals and targets key audiences within a One University framework.
Bringing deep knowledge of best practices in content strategy and content marketing, this person will help drive audience awareness and engagement across Newhouse’s marketing channels and help grow the school’s web traffic and social reach through engaging digital content.
This person has responsibility to understand and follow brand guidelines and coordinate with Marketing related to the university’s global content calendar.
This person must have expert knowledge of SEO and web analytics and will monitor content performance using analytics reporting tools and provide regular dashboard reports and recommendations.
This person has responsibility to work within established university brand standards, governance (digital, including social media), and approach.
He or she will identify, write and edit a large volume of content, and direct the production of print, digital and video projects.

Qualifications

Bachelor’s degree in communications, marketing or a related field is expected, as is a strong understanding of academic communications and college admissions marketing.
Minimum of 10 years professional experience in marketing communications and website content management with increasing levels of responsibility is required, including HTML editing and best practices for SEO, UI, UX and analytics tools and technologies.
Experience managing people and projects is a must.

Job Specific Qualifications

A portfolio of relevant work that demonstrates strategic thinking, an engaging style and a command of language. Superior writing and editing skills, with an emphasis on writing for web, social media, advertising and video.
Demonstrated ability to juggle multiple projects, meet deadlines and produce quality work, both independently or as part of a team. Excellent interpersonal communication skills and a highly collaborative nature. Project management skills, initiative and follow-through are critical. Experience with web publishing and content management tools and the ability to adapt quickly to new technologies and platforms. A deep understanding of content strategy and a measurement-based approach to content.
Strong understanding of SEO, UI, UX and accessibility best practices. Familiarity with analytics tools and technologies for tracking, reporting and analyzing digital content performance tied to measurable business goals and outcomes.
Knowledge regarding existing and emerging best practice and trends in digital media.
Experience with WordPress; Adobe Creative Cloud products, including PhotoShop; Google Analytics; Facebook Insights/Ads; Google AdWords; Sprout, Buffer or other social media dashboard; and MailChimp.

Responsibilities
  • In coordination with the University’s marketing and content teams, write, produce and edit a variety of content that conveys the Newhouse School value proposition and pillars in valuable and relevant ways to varying audiences.
  • Create a content calendar that aligns with the Newhouse School strategic plan and University editorial calendar.
  • Direct the creation and publication of content on the Newhouse School’s website (newhouse.syr.edu) and social media accounts, including the creation and review of high-level content (includes some writing, editing and video production, as well as supervising the work of others).
  • Follow Syracuse University brand approach and adhere to digital governance.
  • Act as project manager on digital projects and manage all aspects of production, including assembling the creative team, scripting/developing the content, involving the communications director and other stakeholders at key review points, meeting deadlines and ensuring a quality final product.
  • Collaborate with central marketing partners and manage relationships with external providers of digital content.
  • Supervise content creators (including interns). Assign projects, review work for quality and accuracy and monitor productivity.
  • Advise and ensure best practices for user experience and display of information.
Physical Requirements

Not Applicable

Tools/Equipment

Not Applicable

Application Instructions

In addition to completing an online application, please attach a resume and cover letter.

About Syracuse University

Syracuse University is a private, international research university with distinctive academics, diversely unique offerings and an undeniable spirit. Located in the geographic heart of New York State, with a global footprint, and nearly 150 years of history, Syracuse University offers a quintessential college experience.

The scope of Syracuse University is a testament to its strengths: a pioneering history dating back to 1870; a choice of more than 200 majors and 100 minors offered through 13 schools and colleges; nearly 15,000 undergraduates and 5,000 graduate students; more than a quarter of a million alumni in 160 countries; and a student population from all 50 U.S. states and 123 countries. For more information, please visit www.syracuse.edu.

About the Syracuse area

Syracuse is a medium-sized city situated in the geographic center of New York State approximately 250 miles northwest of New York City. The metro-area population totals approximately 500,000. The area offers a low cost of living and provides many social, cultural, and recreational options, including parks, museums, festivals, professional regional theater, and premier shopping venues. Syracuse and Central New York present a wide range of seasonal recreation and attractions ranging from water skiing and snow skiing, hiking in the Adirondacks, touring the historic sites, visiting wineries along the Finger Lakes, and biking on trails along the Erie Canal.

EEO Statement

Syracuse University is an equal-opportunity, affirmative-action institution. The University prohibits discrimination and harassment based on race, color, creed, religion, sex, gender, national origin, citizenship, ethnicity, marital status, age, disability, sexual orientation, gender identity and gender expression, veteran status, or any other status protected by applicable law to the extent prohibited by law. This nondiscrimination policy covers admissions, employment, and access to and treatment in University programs, services, and activities.

Commitment to Supporting and Hiring Veterans

Syracuse University has a long history of engaging veterans and the military-connected community through its educational programs, community outreach, and employment programs. After World War II, Syracuse University welcomed more than 10,000 returning veterans to our campus, and those veterans literally transformed Syracuse University into the national research institution it is today. The University’s contemporary commitment to veterans builds on this historical legacy, and extends to both class-leading initiatives focused on making an SU degree accessible and affordable to the post-9/11 generation of veterans, and also programs designed to position Syracuse University as the employer of choice for military veterans, members of the Guard and Reserve, and military family members.

Commitment to a Diverse and Inclusive Campus Community

Syracuse University maintains an inclusive learning environment in which students, faculty, administrators, staff, curriculum, social activities, governance, and all other aspects of campus life reflect a diverse, multi-cultural, and international worldview. The University community recognizes and values the many similarities and differences among individuals and groups. At Syracuse, we are committed to preparing students to understand, live among, appreciate, and work in an inherently diverse country and world made up of people with different ethnic and racial backgrounds, military backgrounds, religious beliefs, socio-economic status, cultural traditions, abilities, sexual orientations and gender identities. To do so, we commit ourselves to promoting a community that celebrates and models the principles of diversity and inclusivity.

Quick Link
https://www.sujobopps.com/postings/93200

Job Posting Date
04/15/2022

Application Deadline

Full Consideration By

Job Category
Staff

Message to Applicants

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