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Director, Communications / Public Information Officer

Colorado State University Pueblo
Colorado, United States
$62,000.00 - $62,001.00
Posted Date
Apr 18, 2022

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Position Type
Administrative, Business & Administrative Affairs, Public Relations & Marketing (Campus)
Employment Level
Employment Type
Full Time
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The  Department  of  Marketing,  Communication and Community  Relations  (MCCR)  is  part of  the Division of  Enrollment  Management,  Communication and Student  Affairs  (EMCSA). EMCSA units  will  work  creatively  and diligently  to  attain  optimal  enrollments,  enhance student  development  and success,  and  coordinate enrollment  activities  with academic units  and  the  overall  mission of  the  institution,  with the  purpose  of  ensuring seamless systems  and  positive experiences  for  our  students.  The  division  will  consistently  support the University's  efforts  to  enhance its  reputation as  a  premier  comprehensive regional university.  EMCSA  departments  aspire  to  become the  service leaders  on  campus  in pursuit  of  ongoing enrollment,  retention,  and student  affairs  successes.  We will  continue to build the staff  structures,  systems,  and  development  opportunities  necessary  to achieve the division's  goals.  MCCR  serves  as  the  campus  source  for  communications  with internal and external  constituents  and plays  a leading  role  in conveying  CSU  Pueblo's  mission  and image  to  stakeholders.  We  strive  for  accuracy  in information,  consistency  in presentation, and  quality  in product. 

Description of Job

Under  the  direction of  the Executive Director  of  Marketing,  Communications  and Community  Relations,  the  Director  of  Communications/Public  Information  Officer  (PIO)  will plan,  implement  and  evaluate effective communication strategies  to  promote  the  mission and  vision  of  the  university.  The ideal  candidate will  possess  resourcefulness,  experience, and energy  to  improve CSU  Pueblo’s  image,  visibility,  and support  with its  key  constituents through  creation and  implementation  of  specific  communications  initiatives.  This  person implements  projects  that  address  the  goals  and objectives  of  the  University’s communication plans  to insure a  consistent  and cohesive message  through a variety  of communication formats.

Primary Duties

  • Works with the Executive Director to launch strategic Communications initiatives, specifically for targeted demographics, utilizing creative and cost-effective print and electronic communications. Serves on the Enrollment Initiatives Committee.
  • Serves as chief content developer and curator for the university: identifying, writing, editing and curating campus stories for university publications, website, digital marketing efforts, media statements, press releases, etc., Ensures formal communication adheres to AP style standards.
  • Leads media relations efforts for CSU Pueblo - serving as primary media contact and spokesperson, and intake for campus press release requests and prioritization. Builds positive media relationships with local, regional and national media. Organizes press events as needed.
  • Leads and manages the university’s social media efforts, including developing content, providing direction and leadership with campus entities and their social media efforts and monitoring and responding to external and internal submissions and postings.
  • Works with the Executive Director to support the President and other Cabinet members in preparing communications to both internal and external audiences.
  • Assists in the implementation of university crisis communications plans.   Provides support and backup to the Executive Director in times of crisis – serving as designated Public Information Officer within incident command structure. Works with other PIOs in the city and region to build relationships for a crisis incident. Serves as a member of the Campus Safety Committee.   
  • Leads internal communication efforts including production of regular communications and maintaining the campus e-newsletter (E-mail Digest) and website news room and Wolf Den.  
  • Manages the University’s Digital Signage program, including oversight with IT of new installations, creation of content, training of new users, as well as monitoring and troubleshooting system performance.    
  • Assists with planning and coordination of special events, including but not limited to Commencement, Veterans’ Day, Faculty/Staff Recognition, holiday receptions, Convocation, President’s Gala, Colorado State Fair, etc.   
  • Serves as back up to the Executive Director and assists MCCR staff with University projects as required. Meets with the Institution of Cannabis Research monthly to provide communication support.

Ancillary Duties

  • Manages Pepsi product requests and provides marketing/swag ordering assistance in conjunction with Creative Director on brand management.


Minimum Qualifications, Substitutions, Conditions of Employment & Appeal Rights

Minimum Qualifications

  • Bachelor’s Degree in English, Mass Communications, Marketing, or a related field
  • Exceptional interpersonal and communication skills 
  • Exceptional verbal, written, editing and organizational skills
  • Familiarity with Microsoft Office products, Hootsuite, Sprout or other website and social media mgmt. tools 
  • Demonstrated success using the web, email, and social media as digital marketing tools.
  • Three years’ experience in a communications or publication relations position
  • Experience in media relations with local, state, and regional media
  • Experience serving as official spokesperson for an organization with members of the media 
  • Experience in special events implementation

Preferred Qualifications

  • Master’s degree
  • FEMA IS-100 (Intro. to Incident Command System) training 
  • PRSA or IABC member
  • Familiarity with Microsoft Office products (Photoshop, Sharepoint Designer, Content Management System), HTML
  • Marketing or communications experience in a higher education setting. 
  • Experience in strategic planning and implementation of sophisticated communications and marketing programs.  
  • Experience in a position that required management of multiple projects and deadlines.


Supplemental Information

All interested candidates must apply through the on-line application system. No other format of application materials will be accepted.

Applicants must attach the following documents, in order to be considered for this position: 

  • a letter of intent (cover letter);
  • a current resume or CV;
  • unofficial or official transcripts showing required degree conferred; and
  • Additionally, applicants must include current contact information for three professional references, either to the online application or as an attachment.

    Applications submitted without the required attachments/information above will be considered incomplete and will not move forward in the selection process. Once submitted, applicants will not be able to make changes or add information to their application packet, with the exception of their personal contact and demographic information.

    Early submission of application materials is encouraged. Screening of application materials will begin immediately and continue until filled, but those applications received prior to 11:00 p.m. (MST) on Sunday, May 1st, 2022 will receive full consideration.

    About Colorado State University Pueblo
      Colorado State University Pueblo is a comprehensive state university with an enrollment of 4,000 students.  CSU Pueblo provides relevant professional coursework and superior instruction with a small student-to-faculty ratio for an ever-changing global economy.  Students can choose from 35 undergraduate programs with 81 fields of study in the College of Science, Technology, Engineering and Mathematics; the Hasan School of Business; the College of Humanities, Arts and Social Sciences; and the College of Health, Education, and Nursing; and 13 graduate programs.
     CSU Pueblo is dedicated to interdisciplinary learning and entrepreneurship that elevates our people and our community, creates educational opportunities, fosters unique collaborations, and supports inclusion, access, and affordability as a gateway to the world. CSU Pueblo is equally committed to serving the diverse population of the region; this emphasis is reflected in the demographic characteristics of the student body. Because more than 25 percent of our students are Hispanic, the Federal Government has designated CSU Pueblo a Hispanic Serving Institution.  Besides reflecting our commitment to serve this critically important and rapidly growing segment of the student population, that designation also allows the University to compete for certain federal grant funds to support its ability to better serve all students.  
     Among its unique features, CSU Pueblo is one of seven schools in the nation to offer a degree in mechatronics, which combines electrical and mechanical engineering. The Hasan School of Business ranks among the top 15 percent of all business schools internationally with graduate and undergraduate programs in business administration accredited by the AACSB International Board of Directors. The College of STEM houses an undergraduate engineering program that was ranked in the nation's top 100 by U.S. News and World Report.  CSU Pueblo has an ever-changing campus landscape that features a newly renovated Library, a new general academic classroom building, and a newly renovated and expanded student center.
     At CSU Pueblo, Student Life offerings have increased significantly with the transition of the campus from a commuter environment to a more traditional collegiate experience.  Competing at the NCAA Division II level, CSU Pueblo is a member of the Rocky Mountain Athletic Conference and offers 22 varsity intercollegiate sports and also has active intramural and club sports teams that allow students to get involved in campus life.

    Colorado State University Pueblo offers a comprehensive benefits package including:

  • Medical Insurance and Prescription Drugs 
  • Dental Insurance 
  • Vision Insurance 
  • Flexible Benefit Plan 
  • Basic Term Life Insurance 
  • Voluntary Term Life and AD&D Insurance 
  • Long-Term Disability Insurance 
  • Employee Assistance Plan (EAP) 
  • Travel Accident Insurance 
  • Voluntary Critical Illness and Accident Insurance 
  • Wellness Incentive Program
  • Annual & Sick Leave 
  • Retirement Plans
     About Pueblo, Colorado 
      The city of Pueblo is a historically and culturally rich, diverse city of more than 100,000, located in the southern part of the state along the Arkansas River near the Wet Mountains and the majestic Sangre de Cristo range. Pueblo enjoys ideal year-round climate with four distinct mild seasons, crisp mountain air and 300+ days of sunshine per year. Pueblo attracts outdoor enthusiasts to a full slate of summer and winter recreational activities, encompassing water sports at Lake Pueblo, biking or running along Pueblo's beautiful river trail system, golfing, tennis, hiking or skiing in the mountains to the west.  The region is heavily agricultural, with large and small-scale farming and ranching, and a diverse mix of service, manufacturing, and technology industries.
     CSU Pueblo is committed to providing a safe and productive learning and living community. To achieve that goal, we conduct background investigations for all final candidates being considered for employment. Background checks may include, but are not limited to, criminal history (felony and misdemeanor), national sex offender search, and/or motor vehicle history. Candidates who are extended an offer of employment must submit to and pass a background check prior to beginning employment. Some positions depending on the job duties may be required to complete a DMV and/or credit check.
     The University reserves the right to check additional references, with prior notification given to the candidate.
     Note: The successful candidate must provide official transcripts of academic work completed and, under U.S. Citizenship and Immigration Services regulations, be able to submit evidence of the ability to accept work in the U.S. by the day employment begins.
    It is the policy of Colorado State University Pueblo to provide reasonable accommodations for employees and applicants with disabilities.  If you need accommodations, please contact the Office of  Human Resources& Institutional Equity at (719) 549-2441 or
     In compliance with the Clery Act of 1990, the University's annual security report is available at: 
     Colorado State University Pueblo is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or veteran status. Additionally, the University complies with all other relevant, federal, state, and local laws regarding employment practices.


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