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Academic Affairs Marketing Coordinator

Employer
Colorado State University Pueblo
Location
Colorado, United States
Salary
$48,000.00 - $52,000.00
Posted Date
Apr 18, 2022

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Position Type
Administrative, Business & Administrative Affairs, Community Relations & Institutional Outreach
Employment Level
Administrative
Employment Type
Full Time
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The Department of Marketing, Communication and Community Relations (MCCR) is part of the Division of Enrollment Management, Communication and Student Affairs (EMCSA). EMCSA units work creatively and diligently to attain optimal enrollments, enhance student development and success, and coordinate enrollment activities with academic units and the overall mission of the institution, with the purpose of ensuring seamless systems and positive experiences for our students. The division consistently supports the university's efforts to enhance its reputation as a premier comprehensive regional university. EMCSA departments aspire to become the service leaders on campus in pursuit of ongoing enrollment, retention, and student affairs successes. It continues to build the staff structures, systems, and development opportunities necessary to achieve the division's goals. MCCR serves as the campus source for communications with internal and external constituents and plays a leading role in conveying CSU Pueblo's mission and image to stakeholders. We strive for accuracy in information, consistency in presentation, and quality in product.

Description of Job

This is a, full-time, 12-month position. The Academic Affairs Marketing Coordinator (AAMC) is a member of the Marketing, Communications & Community Relations (MCCR) Team and is responsible for leading the marketing and communications efforts of CSU Pueblo’s academic programs and departments including assisting in the operationalizing of program recruitment goals through the dissemination of strategic messaging and marketing collateral, including printed, electronic, digital, web, etc., with a focus on  K-12 outreach and traditional student  recruitment; developing and providing creative marketing collateral, which reinforces the university’s brand and messaging. The AAMC will support and market multiple academic programs within the division of Academic Affairs, as prioritized by the provost’s office, including but not limited to its on-campus, online and hybrid undergraduate and graduate courses housed within the university’s academic colleges, schools and programs.  Any outward-facing marketing efforts will be coordinated by this position in coordination with MCCR.  This position will help coordinate the Social Media outlets and maintain active engagement for multiple programs.
 
The AAMC reports to the Executive Director of Marketing, Communications and Community Relations and is a member of the Marketing Communications team. Strategic direction and priorities will be assigned by the Provost, based on the priorities of the office of Academic Affairs.
 
The Academic Affairs Marketing Coordinator is required to be able to work on-campus or remotely when necessary.
 
Primary Duties
Brand and Creative leadership:

  • Under the artistic direction of the MCCR Creative Director, serve as the primary creative and marketing coordinator for strategically-assigned programs and courses in Academic Affairs.  This includes coordinating all AA marketing/communications projects, including facilitation of project completion with other MCCR team members, including academic-related publications and marketing collateral (providing print, digital, photo, web and video support), in support of brochures, photo archives, videos posts, print ads, posters, Social Media posts, flyers, emails, mailers, etc.
  • Working as a member of the MCCR team, coordinate all marketing and communication initiatives of AA with those of the university’s institutional marketing and enrollment efforts, including all digital marketing, ensuring a cohesive and coordinated marketing push from CSU Pueblo. 
  • Responsible for working with the CSU Pueblo Web Manager and the academic web editors to update the Academic Affairs and other academic related content, webpages - ensuring that programs are described accurately.  
  • Work in collaboration with the CSU Pueblo Creative Director and serve on the CSU Pueblo Executive Marketing Group (EMG) to ensure all AA marketing and communication collateral produced and created for AA reflect the institutional brand standards of CSU Pueblo.
  • Maintain an archive of all marketing materials, partner agreements, and marketing budget documents.
  • Provide creative support in short turnaround time; reviewing existing content from various sources and restructuring content to aid creative design.
  • Coordinate the creation, repurposing, and amending of design concepts and layouts for program clients including photo shoots and selection, digital illustration, and font usage adhering to university brand standards; update existing designs and materials as needed.
  • Collaborate with members of the various academic programs, including faculty, students and staff, as necessary, on projects through creative brainstorming and strategic development that solve program awareness and enrollment goals.  Effectively communicate design concepts visually (i.e., concept sketches, illustrations, mock-ups).
  • Effectively manage assigned projects, on time, within budget, and within the scope. Lead colleagues involved in the project, ensuring that tasks are completed on schedule. Addresses operational problems in a timely fashion. Ensure project documents are complete, current, and stored appropriately.
  • Prepare electronic files according to final delivery requirements and checks printer proofs

Strategic (Recruitment) Marketing

  • Working with the Executive Director of MCCR, provide strategic marketing leadership and recommendations for departments, providing support and guidance that allows the development of differentiated marketing plans and tactics built on program strengths.
  • Organize faculty demos/lectures/seminars in appropriate community and K-12 locations that also supports the recruitment efforts of the programs 
  • Collaborate with departments and University Tracks Centers to support outreach and recruiting efforts in K-12 and Community Colleges through engaging marketing materials, social media support and effective planning and preparation.
  • Attend AA staff and department meetings, when appropriate, as determined by the Provost, to ensure a full understanding of the needs and priorities of AA and its programs.
  • Meet regularly with deans and faculty to develop and implement marketing strategies based on priories set by the Provost. 
  • Serve as liaison between AA, MCCR and Admissions for internal and external marketing and awareness building of AA initiatives for recruitment-related communication and promotion efforts.
  • Assist the Executive Director and MCCR staff by providing data on programs and industry-related research in support of departmental and institutional awareness and recruitment marketing efforts.   

Strategic Communications

  • Working with academic program representatives, develop strategic, impactful messaging appropriate to their programs and targeted to key audiences - focusing on K-12 outreach and traditional student recruitment.
  • Manage social media posts on a regular basis as well as inform campus, students and the community stakeholders of the many programs in Academic Affairs.
  • Collaborate with appropriate department and program contacts and MCCR staff on content to ensure all departments and programs, are consistent in messaging and brand to effectively reach target audiences

Ancillary Duties:
Assist and provide support for campus-wide initiatives including Commencement, Convocation, President’s Gala and other institutional events that require marketing and communication support

 

Minimum Qualifications, Substitutions, Conditions of Employment & Appeal Rights

Minimum Qualifications

  • Bachelor's degree in marketing, graphic design, communication, business or related field from a regionally-accredited institution
  • Proficiency in Adobe Cloud Creative Suite (InDesign, Photoshop, Illustrator, Acrobat) and Microsoft Office
  • Understand the demands of digital and print design
  • Excellent project management skills
  • Ability to think critically and solve problems with a strategic focus on creative contributions to marketing efforts
  • Ability to quickly understand written communication and identify meaning and intent
  • Excellent ability to handle a high volume of projects
  • Excellent project and time management skills
  • Genuine attentiveness to detail
  • Excellent creative and technical problem-solving skills
  • Functional knowledge of print production
  • Strong written and verbal communication skills.
  • Ability to thrive in a highly creative and highly collaborative work environment
  • Outstanding ability to develop positive relationships
  • Strong self-motivation and ability to work independently
  • Knowledge of design principles and reproduction processes
  • Knowledge of legal issues related to copyright and intellectual property
  • Experience in photography, video production and editing
  • Minimum 2 years’ experience in marketing and/or web content development

Preferred Qualifications

  • Knowledge of Spanish, particularly in written form.
  • 3 or more years’ experience in marketing and/or web content development
  • Experience with photographic and video direction, composition and production
  • Experience with general digital and event photography and videography with 
  • knowledge regarding file/ archive management

Condition of Employment
Evidence of your being fully vaccinated for COVID-19, or applicable exemption, is required as a condition of employment with CSU Pueblo. Employment is contingent upon your submission of records showing full vaccination for COVID-19, or receiving the first dose of a two-dose vaccine—or a single dose vaccine—before your hire date and submitting evidence of a second dose (as necessary, based on vaccination type) within 30 calendar days of your hire date, or completion of an exemption before your hire date.

Information about medical and non-medical exemptions is available at https://www.csupueblo.edu/coronavirus/vaccinations/index.html. Those employees who qualify for an exemption may be required to follow additional public health requirements or precautions, such as isolation, quarantine, testing, or other measures, particularly if there is a COVID-19 outbreak, in accordance with the direction and guidance of public health officials and University and CSU System policy.

 

Supplemental Information

All interested candidates must apply through the on-line application system. No other format of application materials will be accepted.

Applicants must attach the following documents, in order to be considered for this position: 

  • a letter of intent (cover letter);
  • a current resume or CV;
  • unofficial or official transcripts showing required degree conferred; and
  • Additionally, applicants must include current contact information for three professional references, either to the online application or as an attachment.

    Applications submitted without the required attachments/information above will be considered incomplete and will not move forward in the selection process. Once submitted, applicants will not be able to make changes or add information to their application packet, with the exception of their personal contact and demographic information.

    Early submission of application materials is encouraged. Screening of application materials will begin immediately and continue until filled, but those applications received prior to 4 pm (MST) on Monday, April 18th, 2022 will receive full consideration.

    About Colorado State University Pueblo
      Colorado State University Pueblo is a comprehensive state university with an enrollment of 4,000 students.  CSU Pueblo provides relevant professional coursework and superior instruction with a small student-to-faculty ratio for an ever-changing global economy.  Students can choose from 35 undergraduate programs with 81 fields of study in the College of Science, Technology, Engineering and Mathematics; the Hasan School of Business; the College of Humanities, Arts and Social Sciences; and the College of Health, Education, and Nursing; and 13 graduate programs.
     
     CSU Pueblo is dedicated to interdisciplinary learning and entrepreneurship that elevates our people and our community, creates educational opportunities, fosters unique collaborations, and supports inclusion, access, and affordability as a gateway to the world. CSU Pueblo is equally committed to serving the diverse population of the region; this emphasis is reflected in the demographic characteristics of the student body. Because more than 25 percent of our students are Hispanic, the Federal Government has designated CSU Pueblo a Hispanic Serving Institution.  Besides reflecting our commitment to serve this critically important and rapidly growing segment of the student population, that designation also allows the University to compete for certain federal grant funds to support its ability to better serve all students.  
     
     Among its unique features, CSU Pueblo is one of seven schools in the nation to offer a degree in mechatronics, which combines electrical and mechanical engineering. The Hasan School of Business ranks among the top 15 percent of all business schools internationally with graduate and undergraduate programs in business administration accredited by the AACSB International Board of Directors. The College of STEM houses an undergraduate engineering program that was ranked in the nation's top 100 by U.S. News and World Report.  CSU Pueblo has an ever-changing campus landscape that features a newly renovated Library, a new general academic classroom building, and a newly renovated and expanded student center.
     
     At CSU Pueblo, Student Life offerings have increased significantly with the transition of the campus from a commuter environment to a more traditional collegiate experience.  Competing at the NCAA Division II level, CSU Pueblo is a member of the Rocky Mountain Athletic Conference and offers 22 varsity intercollegiate sports and also has active intramural and club sports teams that allow students to get involved in campus life.

    Colorado State University Pueblo offers a comprehensive benefits package including:

  • Medical Insurance and Prescription Drugs 
  • Dental Insurance 
  • Vision Insurance 
  • Flexible Benefit Plan 
  • Basic Term Life Insurance 
  • Voluntary Term Life and AD&D Insurance 
  • Long-Term Disability Insurance 
  • Employee Assistance Plan (EAP) 
  • Travel Accident Insurance 
  • Voluntary Critical Illness and Accident Insurance 
  • Wellness Incentive Program
  • Annual & Sick Leave 
  • Retirement Plans
  •  
     About Pueblo, Colorado 
      The city of Pueblo is a historically and culturally rich, diverse city of more than 100,000, located in the southern part of the state along the Arkansas River near the Wet Mountains and the majestic Sangre de Cristo range. Pueblo enjoys ideal year-round climate with four distinct mild seasons, crisp mountain air and 300+ days of sunshine per year. Pueblo attracts outdoor enthusiasts to a full slate of summer and winter recreational activities, encompassing water sports at Lake Pueblo, biking or running along Pueblo's beautiful river trail system, golfing, tennis, hiking or skiing in the mountains to the west.  The region is heavily agricultural, with large and small-scale farming and ranching, and a diverse mix of service, manufacturing, and technology industries.
     
     CSU Pueblo is committed to providing a safe and productive learning and living community. To achieve that goal, we conduct background investigations for all final candidates being considered for employment. Background checks may include, but are not limited to, criminal history (felony and misdemeanor), national sex offender search, and/or motor vehicle history. Candidates who are extended an offer of employment must submit to and pass a background check prior to beginning employment. Some positions depending on the job duties may be required to complete a DMV and/or credit check.
     
     The University reserves the right to check additional references, with prior notification given to the candidate.
     
     Note: The successful candidate must provide official transcripts of academic work completed and, under U.S. Citizenship and Immigration Services regulations, be able to submit evidence of the ability to accept work in the U.S. by the day employment begins.
     
     
    It is the policy of Colorado State University Pueblo to provide reasonable accommodations for employees and applicants with disabilities.  If you need accommodations, please contact the Office of  Human Resources& Institutional Equity at (719) 549-2441 or hr@csupueblo.edu.
     
     In compliance with the Clery Act of 1990, the University's annual security report is available at: https://www.csupueblo.edu/campus-safety. 
     
     Colorado State University Pueblo is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or veteran status. Additionally, the University complies with all other relevant, federal, state, and local laws regarding employment practices.

     

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