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Vice President for Communications and Marketing

Bates College
Maine, United States
Salary Not Specified
Posted Date
Apr 15, 2022

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Position Type
Faculty Positions, Communications, Other Communications, Public Relations & Advertising, Administrative, Business & Administrative Affairs, Public Relations & Marketing (Campus), Chief Business Officers & Vice Presidents, Executive, Chancellors & Presidents
Employment Type
Full Time
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Title: Vice President for Communications and Marketing

Position Purpose:

Lead institutional communications and marketing initiatives for Bates. Collaborating directly with and acting as a key strategic advisor, the Vice President will partner with the President, executive leadership representing all areas of the institution, faculty, staff, students, the Board of Trustees, alumni, and friends of the college to ensure that an authentic brand, identity, message, and image of Bates is presented to all external and internal audiences, and across all channels.

Bates College has partnered with The Ward Group for this search, which is being represented by Julie Ried and Vanessa Theoharis.

Applicant materials should be sent to: and reference Bates College in the subject line.

Job Duties:
  • Lead a collaborative effort to establish an integrated, college-wide strategic communications and marketing program that promotes Bates’ identity, priorities, and accomplishments to internal and external audiences. Ensure that strategies integrate multiple communication channels and tactics, including digital, print, social, editorial, and media relations.
  • Oversee communications and marketing activities that engage Bates’ external constituents, including prospective students and families, alumni, donors, and influencers. Collaborate with department heads, most significantly in admission and financial aid and advancement, to ensure quality and creativity of institutional presentation and optimization across digital, media, and print channels.
  • Serve as advisor to the President, Senior Staff, Board of Trustees, and other college leaders regarding communications issues, management of reputational risks, major decisions and events, and crisis planning and response. Oversee the articulation of the college’s positions on complex and sensitive issues, ensuring that the institution’s mission and accomplishments are advanced effectively.
  • Oversee the relevant groundwork (such as market and brand research) necessary to inform the amplification of Bates’ brand identity and messaging architecture. The brand identity framework will be well-defined and articulated, aligned to Bates’ strategic mission and vision, and followed by internal and external audiences. Throughout this process, create an effective partnership network across all Bates’ stakeholders, including students, faculty, staff, and alumni.
  • Maintain effective working relationships with key local, state, and national media outlets and ensure that the college is well-represented in news media by spokespeople and other individuals. Monitor statewide and national educational trends, especially those with implications for Bates.
  • Design and facilitate internal communication strategies and tactics in partnership with the audience owners in Academic Affairs, Equity and Inclusion, Human Resources, and Student Affairs.
  • Develop and implement measurement frameworks to analyze the effectiveness of all programs and activities, creating a culture of continual testing, learning, and optimization. Make data-informed proposals and decisions, and link budgets and expenditures to measurable outcomes. Establish a reporting structure for leadership and internal teams with the goal of ongoing improvement of performance.
  • Take an engaged approach to coaching, mentoring, and guiding the team in the Bates Communications Office, to maintain the capabilities and effectiveness of this group, including setting clear performance management objectives, and evaluating the structure, resources, and capabilities to provide a proactive, agile, client-focused resource for the college.

Minimum Qualifications:



• Experience working in a complex, matrixed environment with multiple and diverse internal/external stakeholders and audiences.
• Previous experience in higher education is preferred but not a requirement. Must have knowledge of and embrace the mission of the college and ability to appreciate its culture and history.
• Proven experience in working with and advising people in leadership positions.
• Proven expertise as both a strategic thinker and a project manager with a keen ability to multitask and meet deliverables. Demonstrated ability to direct outside business partners and agency providers.

Skills and Knowledge

• Accomplished and data-driven communications and marketing professional with a successful track record in developing initiatives across an integrated mix of channels for a broad range of intended audiences/markets.
• Commitment to equity and inclusion, and serving the needs of a culturally and educationally diverse community.
• Ability to set the communications vision and bring creativity that explores new ways to accomplish traditional objectives, including promotional instincts and a keen sense of how to manage external messages.
• Expert oral and written communications skills, including ability to set direction on specific issues, and produce high quality work under pressure. Understanding of public media and issues management.
• Strong working knowledge of the latest digital and print trends, digital engagement, social media, content marketing, lead generation and acquisition strategies and tactics, search engine optimization (SEO), paid media, and branding and market research techniques and practices.
• Creative, innovative individual who can effect change in a dynamic environment and be a champion for the brand. Experience in evolving a brand is desirable.
• Team player with extraordinary people and relationship-building skills across all areas of an organization who can build consensus and be collaborative in decision-making.
• Inspiring leader with a visible and accessible management style who is adept at setting and achieving goals, has proven success in managing, motivating, and supporting creative people, and who has built integrated communications and marketing units.
• Key competencies include integrity, strategic agility, an entrepreneurial spirit, political acuity, positive attitude, compassion, energy, excellent judgment, and exceptional skills in diplomacy and collaboration.
• Someone who has high energy and drive, a sense of humor, a love of this work, and a positive outlook that lifts up others.

Preferred Qualifications:


Bates College offers competitive salaries, excellent benefits (health, dental, sick leave, 24 days of vacation, 2 personal days, 12 paid holidays, dependent care subsidy, free parking, access to library and athletic facilities & more) and a supportive, collegial environment in a drug- and smoke-free workplace.

Equal Employment Opportunity Statement:

Bates College is committed to the principle of equal opportunity and providing an educational and work environment free from discrimination. The college prohibits discrimination on the basis of race, color, national or ethnic origin, religion, sex, sexual orientation, gender identity or gender expression, age, disability, genetic information or veteran status and other legally protected statuses in the recruitment and admission of its students, in the administration of its education policies and programs, or in the recruitment of its faculty and staff. Bates College adheres to all applicable state and federal equal opportunity laws and regulations. All college faculty, staff, students, contractors, visitors, and volunteers are responsible for understanding and complying with the Non-Discrimination Policy.

Inquiries concerning the college’s policies, compliance with applicable laws, statutes, and regulations (such as Title VII, Title IX, and ADA/Section 504), and complaints may be directed to Gwen Lexow, Title IX Officer, 207-786-6445 or via email at .

About Bates:

Bates is internationally recognized as a leading liberal arts college, attracting 2,000 students from across the U.S. and around the world.

Since 1855, Bates has been dedicated to educating the whole person through creative and rigorous scholarship in a collaborative residential community. Committed to opportunity and excellence, Bates has always admitted students without regard to gender, race, religion, or national origin.

Cultivating intellectual discovery and informed civic action, Bates prepares leaders sustained by a love of learning and zeal for responsible stewardship of the wider world. Bates engages the forces — intellectual trends, demographic changes, and technology — that are transforming higher education and the world into which our students graduate.

Bates has highly competitive admissions, graduates over 90 percent of its entering students, and more than half of its alumni earn graduate degrees. Bates employs 200 faculty members and 550 staff.

The college is proud of deep roots in the Lewiston/Auburn community, Maine’s second-largest urban area with a population of approximately 65,000. Bates is located on a beautiful, 133-acre, traditional New England campus in Lewiston, an emerging city with an entrepreneurial climate, a lively arts scene, and a dynamic business community. Bates is 35 miles north of Portland, 140 miles north of Boston, and 350 miles north of New York City.

Advertised: Apr 15 2022 Eastern Daylight Time
Applications close:

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