Vice President for Communications and Marketing
Lead institutional communications and marketing initiatives for
Bates. Collaborating directly with and acting as a key strategic
advisor, the Vice President will partner with the President,
executive leadership representing all areas of the institution,
faculty, staff, students, the Board of Trustees, alumni, and
friends of the college to ensure that an authentic brand, identity,
message, and image of Bates is presented to all external and
internal audiences, and across all channels.
Bates College has partnered with The Ward Group for this search,
which is being represented by Julie Ried and Vanessa
Applicant materials should be sent to: email@example.com
and reference Bates
College in the subject line.
- Lead a collaborative effort to establish an integrated,
college-wide strategic communications and marketing program that
promotes Bates’ identity, priorities, and accomplishments to
internal and external audiences. Ensure that strategies integrate
multiple communication channels and tactics, including digital,
print, social, editorial, and media relations.
- Oversee communications and marketing activities that engage
Bates’ external constituents, including prospective students and
families, alumni, donors, and influencers. Collaborate with
department heads, most significantly in admission and financial aid
and advancement, to ensure quality and creativity of institutional
presentation and optimization across digital, media, and print
- Serve as advisor to the President, Senior Staff, Board of
Trustees, and other college leaders regarding communications
issues, management of reputational risks, major decisions and
events, and crisis planning and response. Oversee the articulation
of the college’s positions on complex and sensitive issues,
ensuring that the institution’s mission and accomplishments are
- Oversee the relevant groundwork (such as market and brand
research) necessary to inform the amplification of Bates’ brand
identity and messaging architecture. The brand identity framework
will be well-defined and articulated, aligned to Bates’ strategic
mission and vision, and followed by internal and external
audiences. Throughout this process, create an effective partnership
network across all Bates’ stakeholders, including students,
faculty, staff, and alumni.
- Maintain effective working relationships with key local, state,
and national media outlets and ensure that the college is
well-represented in news media by spokespeople and other
individuals. Monitor statewide and national educational trends,
especially those with implications for Bates.
- Design and facilitate internal communication strategies and
tactics in partnership with the audience owners in Academic
Affairs, Equity and Inclusion, Human Resources, and Student
- Develop and implement measurement frameworks to analyze the
effectiveness of all programs and activities, creating a culture of
continual testing, learning, and optimization. Make data-informed
proposals and decisions, and link budgets and expenditures to
measurable outcomes. Establish a reporting structure for leadership
and internal teams with the goal of ongoing improvement of
- Take an engaged approach to coaching, mentoring, and guiding
the team in the Bates Communications Office, to maintain the
capabilities and effectiveness of this group, including setting
clear performance management objectives, and evaluating the
structure, resources, and capabilities to provide a proactive,
agile, client-focused resource for the college.
• Experience working in a complex, matrixed environment with
multiple and diverse internal/external stakeholders and
• Previous experience in higher education is preferred but not a
requirement. Must have knowledge of and embrace the mission of the
college and ability to appreciate its culture and history.
• Proven experience in working with and advising people in
• Proven expertise as both a strategic thinker and a project
manager with a keen ability to multitask and meet deliverables.
Demonstrated ability to direct outside business partners and agency
Skills and Knowledge
• Accomplished and data-driven communications and marketing
professional with a successful track record in developing
initiatives across an integrated mix of channels for a broad range
of intended audiences/markets.
• Commitment to equity and inclusion, and serving the needs of a
culturally and educationally diverse community.
• Ability to set the communications vision and bring creativity
that explores new ways to accomplish traditional objectives,
including promotional instincts and a keen sense of how to manage
• Expert oral and written communications skills, including ability
to set direction on specific issues, and produce high quality work
under pressure. Understanding of public media and issues
• Strong working knowledge of the latest digital and print trends,
digital engagement, social media, content marketing, lead
generation and acquisition strategies and tactics, search engine
optimization (SEO), paid media, and branding and market research
techniques and practices.
• Creative, innovative individual who can effect change in a
dynamic environment and be a champion for the brand. Experience in
evolving a brand is desirable.
• Team player with extraordinary people and relationship-building
skills across all areas of an organization who can build consensus
and be collaborative in decision-making.
• Inspiring leader with a visible and accessible management style
who is adept at setting and achieving goals, has proven success in
managing, motivating, and supporting creative people, and who has
built integrated communications and marketing units.
• Key competencies include integrity, strategic agility, an
entrepreneurial spirit, political acuity, positive attitude,
compassion, energy, excellent judgment, and exceptional skills in
diplomacy and collaboration.
• Someone who has high energy and drive, a sense of humor, a love
of this work, and a positive outlook that lifts up others.
Bates College offers competitive salaries, excellent benefits
(health, dental, sick leave, 24 days of vacation, 2 personal days,
12 paid holidays, dependent care subsidy, free parking, access to
library and athletic facilities & more) and a supportive,
collegial environment in a drug- and smoke-free workplace.
Equal Employment Opportunity Statement:
Bates College is committed to the principle of equal opportunity
and providing an educational and work environment free from
discrimination. The college prohibits discrimination on the basis
of race, color, national or ethnic origin, religion, sex, sexual
orientation, gender identity or gender expression, age, disability,
genetic information or veteran status and other legally protected
statuses in the recruitment and admission of its students, in the
administration of its education policies and programs, or in the
recruitment of its faculty and staff. Bates College adheres to all
applicable state and federal equal opportunity laws and
regulations. All college faculty, staff, students, contractors,
visitors, and volunteers are responsible for understanding and
complying with the Non-Discrimination Policy.
Inquiries concerning the college’s policies, compliance with
applicable laws, statutes, and regulations (such as Title VII,
Title IX, and ADA/Section 504), and complaints may be directed to
Gwen Lexow, Title IX Officer, 207-786-6445 or via email at firstname.lastname@example.org
Bates is internationally recognized as a leading liberal arts
college, attracting 2,000 students from across the U.S. and around
Since 1855, Bates has been dedicated to educating the whole person
through creative and rigorous scholarship in a collaborative
residential community. Committed to opportunity and excellence,
Bates has always admitted students without regard to gender, race,
religion, or national origin.
Cultivating intellectual discovery and informed civic action, Bates
prepares leaders sustained by a love of learning and zeal for
responsible stewardship of the wider world. Bates engages the
forces — intellectual trends, demographic changes, and technology —
that are transforming higher education and the world into which our
Bates has highly competitive admissions, graduates over 90 percent
of its entering students, and more than half of its alumni earn
graduate degrees. Bates employs 200 faculty members and 550
The college is proud of deep roots in the Lewiston/Auburn
community, Maine’s second-largest urban area with a population of
approximately 65,000. Bates is located on a beautiful, 133-acre,
traditional New England campus in Lewiston, an emerging city with
an entrepreneurial climate, a lively arts scene, and a dynamic
business community. Bates is 35 miles north of Portland, 140 miles
north of Boston, and 350 miles north of New York City.
Apr 15 2022 Eastern Daylight Time