Digital Advertising Copywriter- Remote Opportunity Available

Hiring Department

Missouri Online | Office of eLearning

This position can be located at any of the four University of Missouri’s campuses, but recruitment is managed by the UM System’s Office of Human Resources. For questions please contact Lori Reese, Missouri Online at reeselk@umsystem.edu.

Job Description

The position will serve as the main ad copywriter for a busy, deadline-oriented office producing persuasive content that promotes enrollment in online programs from all four campuses. The position will write and optimize for digital content geared toward persuasive actions like inquiring for more information and starting an application for admission. Scope of work includes writing copy for a mix of digital marketing channels (social media, email, search, pay-per-click, display ads, streaming audio and video); organic social media ads and posts that drive engagement; and traditional media geared toward recruitment. Additionally, this position will monitor social media accounts and facilitate the social media team. The successful candidate is enthusiastically curious, a savvy copywriter and quick thinking. The candidate must understand the nuances of persuasive communications that also are factual and relevant to learners at all academic levels in post-secondary education.



Salary

$47,476 - $57,000/ annual

GGS: 009E

University Title: STRATEGIC COMMUNICATIONS CONSULTANT

Internal applicants can determine their university title by accessing the Talent Profile tile in myHR

Shift

Monday - Friday; 8:00 a.m. - 5:00 p.m. This position have the capacity for remote work.

Minimum Qualifications

A Bachelor's degree or an equivalent combination of education and experience and at least 2 years of experience from which comparable knowledge and skills can be acquired is necessary.

Preferred Qualifications

• Bachelor's degree in journalism, advertising, strategic communications, interactive media or similar.
• Strong advertising copywriter. You excel at writing content that is persuasive and engaging.
• Exceptional verbal and written communication skills. You have a knack for making the confusing sound simple and the complicated sound achievable.
• Experienced in writing for myriad types and lengths of content – both short and long-form.
• Understanding of message and tone shifts based on different audience groups.
• Proactive and solutions-oriented mindset.
• Capability of managing multiple projects simultaneously while producing high quality work.
• Ability to follow creative direction and work under deadlines.
• Must demonstrate customer service, integrity, and a strong commitment to inclusion, diversity and equal opportunity in their activities.

Application Materials

Complete online application; submit resume, cover letter and writing samples that demonstrate success in the outlined responsibilities is required

Other Information

Missouri Online provides the academic technology and digital learning services for all students in all modalities systemwide. We provide an administrative structure for the delivery of more than 350 fully online and hybrid degree and certificate programs by providing marketing services, program coordination, research, enrollment and learner analytics, instructional design, academic technology and distance education state authorization coordination. We work with colleagues from all four Universities (the University of Missouri-Columbia, the University of Missouri-Kansas City, the Missouri University of Science and Technology, the University of Missouri-St. Louis) to enhance educational experiences, advance technological services, and increase efficiencies while pursuing continuous collaboration between the four institutions.

Columbia Missouri Information

Columbia, Mo., is known as an ideal college town, combining small-town comforts, community spirit and low cost of living with big-city culture, activities and resources. Home to nationally renowned public schools and other colleges and educational centers, Columbia is packed with restaurants and entertainment venues and hosts more than a dozen annual cultural festivals.

Benefit Eligibility

This position is eligible for University benefits. The University offers a comprehensive benefits package, including medical, dental and vision plans, retirement, paid time off, and educational fee discounts. For additional information on University benefits, please visit the Faculty & Staff Benefits website at http://www.umsystem.edu/totalrewards/benefits

Diversity Commitment

The University of Missouri is fully committed to achieving the goal of a diverse and inclusive academic community of faculty, staff and students. We seek individuals who are committed to this goal and our core campus values of respect, responsibility, discovery and excellence.

Equal Employment Opportunity

Equal Opportunity is and shall be provided for all employees and applicants for employment on the basis of their demonstrated ability and competence without unlawful discrimination on the basis of their race, color, national origin, ancestry, religion, sex, pregnancy, sexual orientation, gender identity, gender expression, age, disability, protected veteran status, or any other status protected by applicable state or federal law. This policy shall not be interpreted in such a manner as to violate the legal rights of religious organizations or the recruiting rights of military organizations associated with the Armed Forces or the Department of Homeland Security of the United States of America. For more information, call the Vice Chancellor of Human Resource Services/Affirmative Action officer at 573-882-4256.

To request ADA accommodations, please call the Disability Inclusion and ADA Compliance Manager at 573-884-7278.

EEO IS THE LAW

To read more about Equal Employment Opportunity (EEO) please use the following links:

• EEO is the Law English Version
• EEO is the Law Spanish Version
• EEO is the Law Chinese Version

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