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Executive Director of Communications and Public Relations

Employer
Central State University
Location
Ohio, United States
Salary
Salary Commensurate with experience
Posted Date
Apr 13, 2022

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Position Type
Administrative, Business & Administrative Affairs, Public Relations & Marketing (Campus)
Employment Level
Administrative
Employment Type
Full Time
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Job Duties and Responsibilities:

 

  • Develop and executes a comprehensive public relations and communications strategy to support the student-centered vision of the University.
  • Oversee the planning, development and execution of University communication initiatives and ensure the message is strategically distributed across channels and to targeted audiences.
  • Drive the development and execution of a comprehensive public relations and communication strategy that serves to support the image of the University.
  • Develop and implement University brand in our outward and inward communities.
  • Ensure that consistent messages are shared with members of the media that are aligned with the University strategic plan and values.
  • Lead all brand marketing strategy and development with responsibility for oversight of brand positioning materials and correlating marketing and communications strategy and plans.
  • Lead relationships with external service providers to ensure materials are being produced at the highest level of excellence.
  • Promote the University as a premier HBCU.
  • Measure the effectiveness of public relations; analyze data.
  • Create executive communications, including presidential newsletters, videos, magazines, and other media communications.
  • Collaborate with University colleges and departments, WCSU radio, athletics, and 1890 grant programs concerning public relations and communications strategies designed to promote and propel programs and projects.
  • Responsible for creating annual public relations/marketing communications framework.
  • Responsible for monitoring news, social media, and other publications in identifying trends and opportunities to maintain our media presence.
  • Handle all incoming inquiries from the media, including requests for president appearances, writes stories that enhance our visibility, draft press releases, media advisories and responses, and university statements.
  • Provide staffing and coverage of all public appearances made by the President and shares associated materials (photos, articles, quotes, etc.) with media outlets and on University social media platforms
  • The work is performed in a climate-controlled environment; may be exposed to adverse climate during media relations and communications activities; use of standard office equipment and software representative of this position; walking, standing, bending, stooping; handling and carrying less than 20 lbs.

  • Knowledge, Abilities and Skills

     

    • Extensive knowledge of public relations and communications strategies
    • Ability to collaborate with internal and external stakeholders; customer focused
    • Skill in both written and oral communication
    • Ability to achieve results
    • Skill in innovative public relations and communication

     

    Minimum Education and Experience:

     

    • Master’s degree in public relations, communications, marketing, or other extensive, media-related experience
    • Five to 10 years of progressively responsible experience in public relations
    • Leadership experience in public relations, marketing, brand management, creative development, communications, social media strategy development and implementation
    • Experience in a higher education environment
    • Proven success in leveraging the brand to generate awareness and engagement

     

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