Marketing Analyst

Posting Details

Posting Detail Information

Posting Number S01721 Position Title Marketing Analyst Internal Position Title Marketing Analyst Department Public Relations & Marketing Position Type Staff Job Family Specialist Job Summary
College of Lake County is seeking a Marketing Analyst to join our Public Relations and Marketing department! The Marketing Analyst researches, plans and implements traditional and digital marketing strategies and tactics to position the College of Lake County brand, grow enrollment, increase retention of students and/or promote College events, programs and services. The Analyst is responsible for implementing, tracking, organizing and reporting on website and marketing campaigns using tools such as Google Analytics, Google Ads and Google Data Studio. The Analyst also updates high-priority web content using the Sitefinity Content Management System. The Marketing Analyst writes and edits copy and determines high-priority web page layouts using the templates in the Content Management System. The position reports to the Marketing Manager.

The College of Lake County ( CLC ) is a comprehensive community college located in northeastern Illinois committed to being an innovative educational institution providing life-changing paths for our students by offering exceptional learning experiences.
The college is widely recognized for student success, business and community partnerships and for the achievements of our faculty, staff and alumni. Long-known as an employer of choice in Lake County, CLC was ranked #15 on the Forbes list of Top 100 Employers in the State of Illinois for 2019.

CLC offers a competitive salary, excellent benefits that currently includes BlueCross/BlueShield of Illinois health, Delta dental and Superior vision insurance plans, tuition support for employees and qualified family members, three retirement plans, disability, group and supplemental life insurance, health and dependent care flexible spending account plans, generous vacation, sick and personal time off and 13 paid holidays each year. Required Qualification
Bachelor’s degree.

Experience in designing and developing web sites.

Attention to detail, excellent writing and editing skills and ability to identify critical information.

Must know HTML, CSS, Dreamweaver, Google Analytics, Google Ads, Google Data Studio, Google Tag Manager, Visio, Excel and how to create tracking urls using UTM parameters.

Ability to sit continuously. Ability to interact with public (internal/external) frequently.

Desired Qualifications
tenacity; customer-service focus; budget management; proofreading; ability to explain data in lay person’s terms
Bilingual Spanish and English Posting Date 04/12/2022 Closing Date 06/30/2022 Expected Start Date 06/05/2022 Special Instructions Summary Pay Rate $57,000- $61,000 per year Full-Time/Part-Time Full-Time Location Grayslake Total Hours per week 40.00 Work Schedule
Monday – Friday. Software Testing Required None Interview Process Requirements None EEO Statement
The College of Lake County is an equal opportunity employer and has a strong commitment to diversity. In that spirit, it seeks a broad spectrum of candidates including minorities, women and people with disabilities. EOE /AA/M/F/D/V Summary of Essential Functions
Analysis, Reporting and Collaboration (70%)


1. Works effectively as part of a multi-disciplinary Marketing team to communicate, coordinate and integrate Public Relations strategic communications, and applies best-in-class practices to all efforts.
2. Prepares regular analytical reports with analysis, performance, takeaways and recommendations pertaining to campaigns, monthly performance click-through-rates, ad performance compared to others, and website traffic.
3. Creates analytics reports using Google Data Studio.
4. Uses Google Tag Manager to create tracking elements for analytics purposes.
5. Manages Google search, display and remarketing ad budgets in excess of $10,000.
6. Recommends key ad words and monitors campaigns on daily basis, adjusting parameters on an as-needed basis, working with department director, manager and outside vendor(s).
7. Researches and analyzes demographic and psychodemographic characteristics of district as they relate to specific market(s) or service line(s).
8. Anticipates educational or business unit (enrollment, segmented market, performing arts, etc.) trends, match data with community needs and College priorities.
9. Integrates, tests, tracks and evaluates effectiveness of emerging channels/communication tools where appropriate. These may include QR codes, SMS, search, SEO, etc.
10. Collaborates with various College Departments, especially with IEPR and Enrollment Services, and begins the complex analysis of cross-referencing Marketing tactics with website traffic and ultimately, most importantly, enrollment data.
11. Consults with internal clients, assists in the clarification of measurable communication goals and/or events and leads/manages planning process and strategy execution.
12. Acts as a technical liaison between Admissions and Recruitment and various software vendors regarding tools needed to support recruitment and students including but not limited to – virtual campus tours and prospective student chat, event registration and program information sessions.
13. Works with internal staff or external vendors to define and secure/purchase databases. Maintains and/or develops subscriber, inquiry or lead databases as necessary.
14. Delivers and executes projects under tight timeframes and on budget.
15. Tracks and reports all applicable media via analytics system.
16. Advocate for accessibility across all digital channels
17. Researches and tests emerging communication and media channels.
18. Manages, mentors and trains student worker or third party vendors.

Website Updating and Maintenance (20%)


1. Develops high-touch, priority landing pages and updates using web content management system.
2. Serves as back-up to the Digital Content Coordinator to keep website updated.

Other Duties (10%)


Assists with special projects and events upon request.

Posting Specific Questions - supplemental questions

Required fields are indicated with an asterisk (*).

1. * Do you have a Bachelor's degree or higher?
   • Yes
   • No
2. * Do you have experience in designing and developing web sites?
   • Yes
   • No
3. * Do you have verifiable experience and knowledge of HTML, CSS, Dreamweaver, Google Analytics, Google Ads, Google Data Studio, Google Tag Manager, Visio, Excel and how to create tracking urls using UTM parameters?
   • Yes
   • No
4. * Are you bilingual proficient in English and Spanish?
   • Yes
   • No
5. * Do you have working knowledge of effective budget management?
   • Yes
   • No

Applicant Documents
Required Documents

1. Resume
2. Cover Letter
3. Unofficial Transcript 1

Optional Documents