Marketing Manager
- Employer
- Cornell Tech
- Location
- New York, United States
- Salary
- Salary Commensurate with experience
- Date posted
- Apr 8, 2022
View more
- Position Type
- Faculty Positions, Business & Management, Marketing & Sales, Other Business & Management, Communications, Other Communications, Public Relations & Advertising, Science, Technology & Mathematics, Computer Sciences & Technology
- Employment Level
- Administrative
- Employment Type
- Full Time
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We are in search of a Marketing Manager who will help
to identify and create compelling content that connects Cornell
Tech’s faculty excellence and student achievements to a global
audience. Candidates must have strong experience in project
management, content development, social media, website management
and strategic thinking. As an employer, we value staff who are
agile, ambitious, creative, curious, and eager to innovate!
In 2011 a 12-month-long New York City-driven
international competition culminated in Cornell University and the
Technion - Israel Institute of Technology starting work on Cornell
Tech, a groundbreaking campus on Roosevelt Island aimed at
revitalizing the city’s tech scene.
With more than 400 students and cross-disciplinary
master’s degrees in business, computer science, engineering, law
and technology, Cornell Tech melds the expertise and thought
leadership of an Ivy League school with the nimbleness and
innovation of a fast-growing start-up.
Our goals are to…
expand and diversify New York City’s tech
ecosystem
prepare students for impactful careers in business
and technology
conduct meaningful research on topics like AI bias,
crypto, cybersecurity and robotics
Cornell Tech’s bold mission generates local,
national, and global news. That’s where you come in as the
Marketing Manager helping to tell compelling stories about our
innovative academic programs, research, initiatives and thought
leadership.
Reporting to the Director of Communications, duties
include, but are not limited to, the following:
Project management: 35%
Work with internal stakeholders to identify story
ideas, create content, develop and manage editorial calendars for a
variety of digital content, including: website and social media
content, alumni profiles, Cornell Chronicle articles, and
newsletters.
Proactively work with admissions on recruitment and
marketing strategies that inspire prospective students to apply to
the school’s graduate programs
Manage vendor relationships, including keeping
freelance writers, photographers, and videographers on task, on
time and on budget
Support the Director of Communications’ supervision
of external PR firms and digital/web agencies, helping manage a
range of projects promoting Cornell Tech research and academic
programs
Collaborate with colleagues across Cornell
University, including University Relations (central
communications/government relations), and units in business,
engineering, information science and law
Content development and planning:
20%
Brainstorm, write, edit and assign content as
needed for a range of internal and external purposes, including web
stories, alumni profiles, newsletters, and physical marketing
pieces
Maintain a chronological content calendar spanning
news stories, videos, social media posts and other communications
elements
Social media / Web: 20%
Oversee social media strategy, management and
advertising for Facebook, Instagram, LinkedIn, Twitter and
YouTube
Write social copy, procure images/videos, and
collaborate with vendors, including photographers, graphic
designers and videographers
Perform ongoing CMS updates for our public-facing
site
General: 15%
Develop key performance indicators and
monitor communications platforms and products to assess
effectiveness. This includes proactive dashboard development,
monitoring of analytics and competitive benchmarking, including web
traffic and user behavior, social media, and engagement of content
such as newsletters.
Assist in development, coordination and logistics
for public-facing events aimed at raising awareness for Cornell
Tech research and programs
Work with reporters and external visitors to
organize interviews, coordinate press visits and engage in
media-relations efforts as needed
Strategic Thinking: 10% Think creatively about ways to raise visibility and tell stories about the campus, attracting the attention of NYC influencers and business leaders and inspiring students to apply to the school’s graduate programs. Interface frequently with researchers to stay on top of current projects and timely technology trends, as well as help produce content related to their technical papers. This essential position is based on Cornell Tech’s Roosevelt Island campus in New York City, though we will consider a flexible hybrid work option for the optimal candidate.
Strategic Thinking: 10% Think creatively about ways to raise visibility and tell stories about the campus, attracting the attention of NYC influencers and business leaders and inspiring students to apply to the school’s graduate programs. Interface frequently with researchers to stay on top of current projects and timely technology trends, as well as help produce content related to their technical papers. This essential position is based on Cornell Tech’s Roosevelt Island campus in New York City, though we will consider a flexible hybrid work option for the optimal candidate.
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