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Director of Client Growth - Media & Strategy

Employer
Net Natives
Location
New York, United States
Salary
Competitive Salary
Posted Date
Apr 5, 2022

View more

Position Type
Executive, Executive Directors, Other Executive
Employment Level
Executive
Employment Type
Full Time
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Summary:

Do you know what really matters to a university marketing & admissions department?

Do you get strategy, and think they need more than reporting on clicks and impressions from their agency partner?

Are you ready to transform the way recommendations are made, to demonstrate real value, and impact every aspect of the student recruitment journey, from advertising engagement to enrollment?

 

The Director of Client Growth - Media & Strategy, is responsible for the strategy and day-to-day function of our Global Client Growth Strategy Department. This team is responsible for supporting our University partners in achieving their ambitious growth targets for student recruitment, through creative, advertising campaigns that track and impact all aspects of a students journey, through to enrollment.

 

This role joins up the strategic development of both sector experts (Higher Education), AND the delivery of first rate advertising & related services. The Client Growth Strategy Department is a frictionless combination of;

 

Client Growth Partners; focusing on the client’s strategic growth plan (student enrollment numbers and market share) as well as growth outside of contractual relationship

  • Accountable for the strategic onboarding of a client to ensure we are set up for success to match their growth goals
  • Strategic level relationship management (QBRs, strategic meetings, etc)
  • Accountable for increasing financial growth of clients through Growth Strategy Plans.

 

In a nutshell, If a client has a contract to spend $1 million - it is the Client Growth Partners accountability to ensure we deliver the agreed targeted growth number on top of this (i.e. the next $1 million), by maintaining a strategic view of the client and opening up additional schools, programs, faculties, & partner institutions.

 

Campaign Strategists; working as an extension of the client, building briefs, making campaign recommendations and working to improve throughout the process (brief to reporting). Familiar with all aspects of a campaign, with innovative recommendations from research, to creative, and CRO, to improve campaign performance.

  • Accountable for the tactical go to market onboarding of clients - making sure they are “campaign ready”. They are incredibly organized, spinning many plates to ensure dates and deadlines are met.
  • Accountable for delivering the advertising services to the contracted client

 

In a nutshell - if a client has a contract to spend $1 million - it is the Campaign Strategists accountability to ensure this occurs through providing the correct advertising services that match their growth needs

 

So what do we need from the Director of Client Growth?

We are looking for an ambitious individual who has worked in the US Higher Education sector at a senior level within a Marketing / Admissions role, who understands advertising and university/college strategy, and has a proven track record of reporting on commercial performance ​. You will understand the unique challenges of the Education Sector in the US & UK market, and will be able to lead our team of media and growth experts to provide insightful recommendations to grow their clients on a bi-weekly basis.

 

Our technology, Akero, is essential to our growth strategy. The Director of Client Growth will have experience across a range of technology solutions in the Education sector and will apply this understanding to ensure our clients use and purchase our technology products, to better track and improve their advertising performance.

 

You will be leading our client growth strategy to achieve retention and growth targets across our client base, whilst developing the operational processes of the department to deliver innovative, excellent, quality assured services to our clients. Example metrics you would be accountable for include:

  • Client Renewal Rate %
  • Client Growth Targets %
  • Client Satisfaction %
  • X% Media Plans Signed Off first time.
  • % Clients with Paid Enrollment uplifts of X%
  • Talking at X events
  • Talking at X conferences

 

Your team is responsible for delivering creative, innovative media plans that deliver fantastic outcomes for our clients, as well as making the campaigns as successful as possible through full-service marketing recommendations, from creative strategy, to copywriting, analyzing lead quality and form performance, all the way through to enrollment conversion. You must be an expert in how these products work in the education sector, and ensure consistency in the quality of the team's communication.

 

We are looking for a strategic marketer with an active interest in advertising, alongside a strong commercial mindset. We need someone who can charismatically talk strategy with clients and prospects, whilst ensuring day to day quality with clients across a large team. This is a leadership role, and we need someone who can lead by example for the rest of the Client Growth Department.

 

Sounds good?

Great, here’s what we need from you…

 

Knowledge, skills, qualifications:

Essential:

  • Minimum of 7 years working in a US Education Marketing and or Admissions Department.
  • Minimum of 5 years experience in Digital Marketing, Media and Planning roles.
  • Demonstrable Commercial Leadership experience, with a proven track record of hitting growth targets.
  • Familiarity with University CRM and Marketing Automation platforms, such as Slate, Salesforce, Akero, Hubspot, and others.
  • Experience collaborating with Creative & CRO teams
  • Ability to prioritize, multi-task and function independently in a fast-paced, deadline-driven agency
  • Demonstrable experience of building and developing the operational processes of a highly functional marketing department.

Ideal:

  • Excellent written and verbal communication skills
  • An existing network of University Marketing & Admission contacts in the US

 

Company Information:

We are Net Natives and we’re on a mission to use data, technology and creativity to transform the way students connect with higher education institutions. Each year we connect millions of students with the courses and institutions that change the world.

 

Over 100 creatives, stategists, technologists and analysts in the UK and USA have built a revolutionary data driven technology platform that predicts and automates student advertising. Whilst our creatives and strategists develop concepts and content that inspire students for some of the world’s leading education brands.

 

Benefits:

Our culture is based on our simple ABC values (Accountable, Brave, Curious). We are accountable to providing you with the best working environment we possibly can.

Our enhanced benefits package has been designed with our people in mind. We have focused on seeing and hearing what our global employees want. Here are some of our fantastic benefits.

  • Start with 25 days holiday which increases with your length of service
  • Buy additional holidays or Family and Dependent Days
  • No one should work on their birthday… have a paid day off!
  • Contribution towards your home workstation setup
  • TriNet Healthcare Benefits
  • TriNet Commuter Benefits
  • TriNet Eye Care
  • 401k Plan
  • EAP - Employee Assistance Programme
  • Monthly Self-Care Fund
  • Access to our Employee Engagement Platform which provides Rewards and Recognition, Benefits, Discounts, and Concierge Service
  • Employee Referral Bonus
  • Regularly staff entertaining, gifts and awards
  • Early finish on Fridays
  • Time off for Charity / Volunteering work\Enhanced Maternity, Paternity or Adoption Pay and Maternity ‘Self Care Days’

 

Plus we know that your personal development is fundamental to our mission and so we tailor a progression path personalised to you.

 

Net Natives is an equal opportunities employer. We passionately believe that employing a diverse workforce is central to our success and our DEI group is continually looking at ways we can encourage every Natives to be brave in their expression and belief in themselves.

 

Our hiring process is pretty simple...

  • You found this job because you are looking for a new and exciting opportunity or got sent this job ad because someone thinks you’re amazing and really cares about you
  • You’ve made it this far into the job advert and you know you want to find out more so you tell us you're interested (apply - send a cover letter and up to date CV)
  • You have been invited for an interview - we like to start with a call with our Advertising Director. Then further interviews with the Leadership and C-Suite Execs.
  • You come in and meet some of your new team/friends (virtual or face to face) before you accept so you get an understanding of our culture.
  • If you are successful, you land yourself an amazing job and amazing things start to happen!
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