Digital Marketing Strategist

Position Title

Digital Marketing Strategist

Department

Office of Enrollment Management

Division

General University

Vacancy Number

22-300

Work Location

Atlanta, GA or Macon, GA

Job Type

Full-time

Job Category

Staff

Responsibilities

At Mercer University, everyone majors in changing the world. Not just an inspiring tagline for new studentswe hold ourselves to a remarkably high standard to make a positive impact each day on our students, our teammates, our work, and higher education as a whole. Members of the Enrollment Management team also embrace shared values to:

• Stand with Integrity
• Serve with Excellence
• Support through Teamwork
• Show Continuous Improvement

If you too share these values, and if you are a fast learner and self-starter who can hit the ground running, solve challenges, and lead enrollment-growing initiatives with creative ideas and effective processeskeep reading.

The Digital Marketing Strategist is an expert in the landscape of digital marketing platforms and is responsible for making strategy recommendations, developing plans, and leading implementation of a digital marketing plan that aligns organic digital marketing strategies with paid digital advertising strategies. The Strategist is creative, skilled at brainstorming, deadline-driven, detail-obsessed, organized, and methodical.

Proficient in both analyzing data and creating content, the Strategist serves as team lead for development and implementation of a search engine optimization (SEO) plan and has advanced expertise in SEO, content strategy, social media, search engine marketing, display advertising, mobile technology, website management, customer relationship management (CRM) systems, and more, in order to develop best-in-class digital strategies that enhance marketing and recruitment for targeted programs and student populations while ensuring a seamless, on-brand experience along the online admissions funnel.

The Digital Marketing Strategist identifies key performance indicators (KPIs) and analyzes performance to ensure that digital strategies are effectively achieving goals and to identify new opportunities for growth and improvement. The Strategist thoroughly understands all digital touch points that a prospective student or influencer may interact with and recommends and implements strategies and tactics to use these touch points to drive effective brand awareness, lead engagement, and conversion of quality prospective students in support of enrollment goals. This role collaborates closely with team members responsible for advertising, social media, and creative strategy to optimize performance and ensure brand alignment.

Required Qualifications

A bachelor's degree from an accredited college or university in marketing, business administration, data analytics, communication, or a related field is required, along with comprehensive knowledge of digital channels and platforms for marketing and advertising. The successful candidate must have an understanding of, experience with, and interest in new technologies impacting the digital environment and must have experience with understanding and interpreting analytical information and developing content for digital environments to achieve performance goals, in collaboration with designers, writers, photographers, etc.

Candidates must have three or more years of experience in marketing/communications strategic planning and development focused on digital marketing strategy and implementation, including significant experience in search engine optimization (SEO), search engine marketing (SEM), website development and management, digital display advertising, social media strategy, and online reputation management. Must have three or more years of advanced experience understanding and interpreting digital marketing data and key performance indicators (KPIs), such as Google Analytics data, and providing professional reports and presentations on performance data and campaign results, along with three or more years of content creation and management for digital delivery channels in collaboration with stakeholders.

Is a criminal background check needed for this position?

Yes

Is a credit check needed for this position?

Yes

Pay Rate

Commensurate with experience

Pay Basis

Monthly

FLSA Status

Exempt

Required Documents

Resume, Cover Letter, References

Special Instructions to Applicants

Applicants should be prepared to answer the following questions:

1. Do you currently hold a bachelor's degree?
2. Describe your prior related experience.

EEO Statement

AA/EEO/Veteran/Disability

Mercer University recognizes the power of a diverse community and encourages applications from individuals with varied experiences, perspectives, and backgrounds.

COVID-19 Vaccine Mandate

All faculty and staff, excluding student employees, on-call staff and adjunct faculty teaching online only, are required to have the COVID-19 vaccine or an approved medical or religious exemption by the University. New hires will be required to provide their COVID-19 vaccination card or receive approval for a medical or religious exemption by the University before their first day of employment.

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