Admissions Communications Coordinator

Alfred University seeks a dynamic individual to join our team for the communications coordinator position. This position will play a key collaborative role in advancing the university and meeting enrollment objectives. The position will be responsible for the development and implementation of a comprehensive communication plan that articulates the university's message to prospective students and their families in a variety of public settings. The individual will cooperate with other staff members in the broad context of functional office operations and planning.

Responsibilities:

• Works in coordination with the Office of Marketing & Communications to ensure consistency with the University's overall marketing and communications efforts including email, web, social media, video and print communication.
• Writes and drafts copy that is in line with the marketing objectives and brand standards of the university and the Office of Admissions
• Responsible for creating and implementing recruitment messages that includes the creation of email templates and filters in the student database
• Responsible for the updating and maintenance of the websites that pertain to prospective student recruitment, admissions and enrollment
• Collaborates with the Assistant Director of Events on all related communications
• Collaborates with the Manager of Enrollment Operations and external vendors on all Slate/CRM function
• Analyze data to inform adjustments to email/campaign outreach continually working toward maximizing impact of digital/electronic messaging
• Assist with coordinating Office of Admissions communications flow to external audiences, including email and print sources.
• Update and maintain letters, templates, and other forms of communications to prospective students, applicants, admitted students, and others.
• Produce labels and data necessary to send print and electronic communications to external audiences.
• Keep accurate inventory of available admissions print materials

Requirements:

• Excellent communication skills, preferably with experience writing/editing
• Familiarity with programming languages including HTML & Liquid Markup, preferred
• Familiarity with social media platforms and current trends
• Ability to serve as an ambassador of the University with availability to work/travel independently in the evening and on weekends as needed
• Values Diversity, Equity and Inclusion
• A valid driver's license is required
• Bachelor's degree in communications, marketing, journalism, business administration, a liberal arts field or equivalent combination of relevant education and experience is required.
• A minimum of 1 year of design and communications experience with increasing responsibility in electronic and print communication and experience at an academic institution is preferred.

Alfred University actively subscribes to a policy of equal employment opportunity, and will not discriminate against any employee, student or applicant because of race, age, sex, color, sexual orientation, gender identification or expression, physical or mental disability, religion, ancestry or national origin, marital status, genetic information, military or veteran status, domestic violence victim status, criminal conviction status, political affiliation or any other characteristic protected by applicable law. Protected veterans, minorities and women are encouraged to apply.