Marketing Manager

Marketing Manager


At PCOM, we espouse to grow a culturally competent workforce to advance healthcare that touches the lives of underserved communities. Diversity and inclusion is the core component of our institutional identity and a key pillar of PCOM’s strategic vision. Philadelphia College of Osteopathic Medicine affirms that diversity and inclusion are crucial to the intellectual vitality of the campus community. It is through freedom of exchange over different ideas and viewpoints in supportive environments that our graduates develop the critical thinking and citizenship skills that will benefit them throughout their lives.

Since 1899, PCOM has trained highly competent, caring physicians, health practitioners, and behavioral scientists who practice a “whole person” approach to care - treating people, not just symptoms. As the field of medicine has changed, we've changed with it - adapting our program offerings to better meet the needs of healthcare providers and the communities they serve. At the main campus in Philadelphia, Pennsylvania (PCOM), the branch campus in Suwanee, Georgia (PCOM Georgia), and our newest location in Moultrie, Georgia (PCOM South Georgia), PCOM students learn to approach problem-solving in a more professional, more team-oriented manner, which prepares them to work successfully in integrated healthcare settings with other health professionals. At Philadelphia College of Osteopathic Medicine you will be part of a caring, professional, and committed community focused on making the PCOM experience the best possible for our students.

We are currently seeking to fill our Marketing Manager position at the Georgia campus with a highly qualified and passionate individual.

NOTE: This position is hybrid and offers a flexible schedule which typically includes 2 days a week working from home/3 days on campus.

SUMMARY:

The marketing manager is responsible for strategic marketing and communications of PCOM Georgia and PCOM South Georgia campuses in support of the College’s mission and goals. This includes developing and managing strategic marketing and communications plans, supporting brand implementation initiatives, budget management and establishing outcomes metrics to measure effectiveness of marketing communications efforts. A successful candidate must be able to work well independently and as a part of a team, build strong partnerships with internal and external stakeholders and have excellent written and verbal skills. The marketing manager will report to the director of marketing and communications.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Develop and manage strategic marketing and communications plans that support PCOM’s goals and objectives.

Manage projects in collaboration with PCOM’s creative agency. This includes establishing the look of the brand visually as well as creative content and asset development.

Establish marketing metrics and key performance indicators for marketing campaigns and analyze performance to optimize and improve effectiveness.

Create and edit copy to support all advertising and marketing needs. Translate the brand positioning and pillars into impactful and compelling copy.

Work with media partners to develop and implement a strategic media plan and supporting tactics such as digital ads, out of home ads, podcast ads, streaming video ads, print an other advertising tactics to support brand awareness efforts.

Work with search engine marketing partners to develop, implement and manage all aspects of paid search and remarketing campaigns.

Perform internal market research to help assess the effectiveness of marketing and communication efforts.

Create, implement and maintain strategic marketing plans that support new graduate program development in conjunction with enrollment management goals.

Coordinate and assist with special marketing and communications projects as needed.

Work with the director of marketing and communications to prioritize, schedule and complete marketing communications projects on time.

Develop copy and work with graphic and multimedia designers to create collateral pieces such as brochures and postcards.

Develop a comprehensive understanding of PCOM’s mission, objectives and goals and apply that knowledge to inform marketing communications strategies and plans.

Work with the director on budget related issues.

Performs other related duties as assigned or requested.

Travels to Philadelphia and South Georgia campus as needed.

POSITION REQUIREMENTS:

Education

Bachelor's degree (B.A. or B.S.) in Marketing or related field is required

Experience

Minimum of 5 years of experience required

Microsoft Office Suite or Google Suite for Business

Detail-oriented, hands-on, and self-motivated

Excellent writing skills

Excellent project management and organization skills

Works independently as well as collaboratively in a team environment

Strong communication, negotiation and multi-tasking skills

Certifications, Licenses, Registrations

No Board Certification or Board Eligibility is required.

PCOM is an equal opportunity employer and all qualified applicants will receive consideration. We adhere to a policy that prohibits discrimination on the basis of race, color, sex, sexual orientation, gender identity, religion, creed, national or ethnic origin, citizenship status, age, disability, veteran status, or any other legally protected class.