At PCOM, we espouse to grow a culturally competent workforce to
advance healthcare that touches the lives of underserved
communities. Diversity and inclusion is the core component of our
institutional identity and a key pillar of PCOM’s strategic vision.
Philadelphia College of Osteopathic Medicine affirms that diversity
and inclusion are crucial to the intellectual vitality of the
campus community. It is through freedom of exchange over different
ideas and viewpoints in supportive environments that our graduates
develop the critical thinking and citizenship skills that will
benefit them throughout their lives.
Since 1899, PCOM has trained highly competent, caring physicians,
health practitioners, and behavioral scientists who practice a
“whole person” approach to care - treating people, not just
symptoms. As the field of medicine has changed, we've changed with
it - adapting our program offerings to better meet the needs of
healthcare providers and the communities they serve. At the main
campus in Philadelphia, Pennsylvania (PCOM), the branch campus in
Suwanee, Georgia (PCOM Georgia), and our newest location in
Moultrie, Georgia (PCOM South Georgia), PCOM students learn to
approach problem-solving in a more professional, more team-oriented
manner, which prepares them to work successfully in integrated
healthcare settings with other health professionals. At
Philadelphia College of Osteopathic Medicine you will be part of a
caring, professional, and committed community focused on making the
PCOM experience the best possible for our students.
We are currently seeking to fill our Marketing Manager position at
the Georgia campus with a highly qualified and passionate
NOTE: This position is hybrid and offers a flexible schedule
which typically includes 2 days a week working from home/3 days on
The marketing manager is responsible for strategic marketing and
communications of PCOM Georgia and PCOM South Georgia campuses in
support of the College’s mission and goals. This includes
developing and managing strategic marketing and communications
plans, supporting brand implementation initiatives, budget
management and establishing outcomes metrics to measure
effectiveness of marketing communications efforts. A successful
candidate must be able to work well independently and as a part of
a team, build strong partnerships with internal and external
stakeholders and have excellent written and verbal skills. The
marketing manager will report to the director of marketing and
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Develop and manage strategic marketing and communications plans
that support PCOM’s goals and objectives.
Manage projects in collaboration with PCOM’s creative agency. This
includes establishing the look of the brand visually as well as
creative content and asset development.
Establish marketing metrics and key performance indicators for
marketing campaigns and analyze performance to optimize and improve
Create and edit copy to support all advertising and marketing
needs. Translate the brand positioning and pillars into impactful
and compelling copy.
Work with media partners to develop and implement a strategic media
plan and supporting tactics such as digital ads, out of home ads,
podcast ads, streaming video ads, print an other advertising
tactics to support brand awareness efforts.
Work with search engine marketing partners to develop, implement
and manage all aspects of paid search and remarketing
Perform internal market research to help assess the effectiveness
of marketing and communication efforts.
Create, implement and maintain strategic marketing plans that
support new graduate program development in conjunction with
enrollment management goals.
Coordinate and assist with special marketing and communications
projects as needed.
Work with the director of marketing and communications to
prioritize, schedule and complete marketing communications projects
Develop copy and work with graphic and multimedia designers to
create collateral pieces such as brochures and postcards.
Develop a comprehensive understanding of PCOM’s mission, objectives
and goals and apply that knowledge to inform marketing
communications strategies and plans.
Work with the director on budget related issues.
Performs other related duties as assigned or requested.
Travels to Philadelphia and South Georgia campus as needed.
Bachelor's degree (B.A. or B.S.) in Marketing or related field is
Minimum of 5 years of experience required
Microsoft Office Suite or Google Suite for Business
Detail-oriented, hands-on, and self-motivated
Excellent writing skills
Excellent project management and organization skills
Works independently as well as collaboratively in a team
Strong communication, negotiation and multi-tasking skills
Certifications, Licenses, Registrations
No Board Certification or Board Eligibility is
PCOM is an equal opportunity employer and all qualified
applicants will receive consideration. We adhere to a policy that
prohibits discrimination on the basis of race, color, sex, sexual
orientation, gender identity, religion, creed, national or ethnic
origin, citizenship status, age, disability, veteran status, or any
other legally protected class.