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Director of Communications and Marketing



Position Details

Position Information

Requisition Number

S1381P

Home Org Name

Education Administration

Division Name

College of Education

Position Title

Director of Communications and Marketing

Job Class Code

OC26

Appointment Status

Full-time

Part-time FTE

Limited Term

No

Limited Term Length

Job Summary

The director of communications and marketing serves as the chief communications strategist and editor for the College of Education. The director oversees, develops, and implements strategies that effectively communicate the story of the College of Education, builds relationships with alumni and other stakeholders, and strengthens the college’s brand as a leader. The director will serve as a member of the college’s leadership team and will partner with units across the college to help meet enrollment and reputational goals. The successful candidate will bring strong writing skills, proficiency in social media integration, and a data-informed approach to developing and optimizing a range of messaging initiatives.

Essential Functions

1. As a member of the college’s leadership council, advise the dean and senior leadership on communications trends and opportunities.
2. Work collaboratively with faculty and staff to create and implement a communications plan that supports the college’s strategic priorities, raises the college’s visibility, and enhances the college’s reputation/brand at the local, state, regional, and national level.
3. Write, edit, and direct the generation of news release copy, publication material, and web content.
4. Oversee all college-wide print and digital communications to ensure branding consistency, including supervision of staff responsible for updating, maintaining, and redesigning collateral materials, the college website, and social media platforms.
5. Establish and maintain relationships with key internal and external stakeholders.
6. Provide speech writing and presentation support as required by the Dean.
7. Interpret campaign data and utilize data visualization tools to present information to internal and external stakeholders.
8. Serve as the initial point of contact for media relations efforts.
9. Work closely with the university’s Office of Advancement and the college’s Office of Development in accordance with the goals and objectives of the new university Advancement model.
10.Develop and manage departmental budget and approve financial reports, vouchers, and acquisitions

Minimum Education and Experience

Education Level

Four-year college degree from an accredited institution

Field of Study

Journalism, Communications, Marketing, Business or related field

Years of Experience

6 years

Area of Experience

Experience in communication and marketing services

Requirements for Additional Job Levels

Alternate Minimum Education and Experience (If available)

Education Level

Field of Study

Years of Experience

When a candidate has the required education, but lacks the required experience, they may normally apply additional appropriate education toward the experience requirement, at a rate of one (1) year relevant education per year of required experience.

Area of Experience

Requirements for Additional Job Levels

Minimum Skills, License, and Certifications

Minimum Skills and Abilities

Knowledge of various communication and marketing theories, concepts, techniques, mediums, and strategies, and their application to help units achieve goals.

Proven ability to ideate and implement high impact messaging campaigns.

Ability to write for various audiences and in various formats.

Ability to interpret data and market trends.

Minimum Technology Skills

Minimum License and Certifications

Desired Qualifications

Desired Qualifications

Posting Detail Information

Salary Grade

37

Salary Range

$68,700 - $114,500

Job Category

Executive/Director/Management

Working Hours if Non-Traditional

City position is located in:

Auburn

State position is located:

Alabama

List any hazardous conditions or physical demands required by this position

Occasional and/or light lifting required. Limited exposure to elements such as heat, cold, noise, dust, dirt, chemicals, etc., but none to the point of being disagreeable. May involve minor safety hazards where likely result would be cuts, bruises, etc.

Posting Date

02/23/2022

Closing Date

EEO Statement

Auburn University is committed to an inclusive and diverse campus environment. Women, underrepresented groups, individuals with disabilities and veterans are encouraged to apply.

AUBURN UNIVERSITY IS AN AFFIRMATIVE ACTION / EQUAL OPPORTUNITY EMPLOYER . It is our policy to provide equal employment opportunities for all individuals without regard to race, sex, religion, color, national origin, age, disability, protected veteran status, genetic information, sexual orientation, gender identity, or any other classification protected by applicable law.

Special Instructions to Applicants

Quick Link for Internal Postings

https://www.auemployment.com/postings/27405
Documents Needed to Apply
Required Documents
  1. Resume
  2. Cover Letter
Optional Documents
  1. Transcripts
  2. Letter of Recommendation
  3. Other Documentation
Supplemental Questions

Required fields are indicated with an asterisk (*).

  1. * Please select how you first became aware of this opportunity. Your response helps us determine how we can more effectively reach our candidates.
    • AcademicKeys
    • The Chronicle of Higher Education
    • DiversityJobs
    • HigherEdJobs
    • HERC (Higher Education Recruitment Consortium)
    • Indeed
    • RecruitMilitary
    • The Tuskegee News
    • Professional organization or journal
    • Veterans Assistance Services
    • Disability Assistance Services
    • State Employment Service
    • Social Media
    • AU Job Bulletin
    • Notified by an Auburn employee
    • College or university Career Services
    • I went to the AU Employment Website directly (www.auemployment.com)
    • Other
  2. * Do you have a Bachelor's degree or higher from an accredited institution in Journalism, Communications, Marketing, Business or related field?
    • Yes
    • No
  3. * Do you have a minimum of six (6) years' experience in marketing and communication services OR a Master's degree or higher in the previously mentioned or related fields of study to use in lieu of some experience?
    • Yes
    • No


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