Social Media Specialist

Title: Social Media Specialist

Employee Classification: Professional F/T 52 Wks Unit

Department Marketing and Communications

Position Summary:

Manage and grow the College’s presence across multiple social media accounts on Facebook, LinkedIn, Instagram, YouTube, Twitter, TikTok, and Snapchat.

Contribute in finding ways to promote our brand across new markets.

Conduct research to analyze followers’ behavior and make suggestions on improving social media and marketing outreach efforts for individual campaigns.

Review and approve social posts, content, and comments on a daily basis.

Stay current with social media trends and best practices.

Maintain a unified brand and collaborate with others to assist in executing messaging through the social media channels of the College.

Perform other duties as assigned.

Primary Duties Performed:

Manage and grow the College’s presence across multiple social media accounts on Facebook, LinkedIn, Instagram, YouTube, Twitter, TikTok, and Snapchat.

Contribute in finding ways to promote our brand across new markets.

Conduct research to analyze followers’ behavior and make suggestions on improving social media and marketing outreach efforts for individual campaigns.

Review and approve social posts, content, and comments on a daily basis.

Stay current with social media trends and best practices.

Maintain a unified brand and collaborate with others to assist in executing messaging through the social media channels of the College.

Perform other duties as assigned.

Required Qualifications:

Ability to write, select, and edit social media content in support of the College’s strategic goals.

Review analytics and create reports on key metrics and successful campaigns and/or messaging.

Ability to manage projects with demanding deadlines, across multiple disciplines, simultaneously.

Ability to create multi-media in accordance with timelines, brand standards, and accessibility requirements.

Excellent proofreading skills.

Exceptional attention to detail.

Strong ability to research, troubleshoot and problem solve.

Salary Range:

$53,148.00 Minimum

Diversity, Equity, and Inclusion:

St. Louis Community College is an Affirmative Action/Equal Opportunity Employer and welcomes individuals with diverse backgrounds, experience, and ideas who embrace and value diversity and inclusivity.