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Assistant Director of Membership, Fundraising (13958)

Employer
American University
Location
District of Columbia, United States
Salary
Salary Not Specified
Date posted
Feb 14, 2022


Summary/Objective

This position directly supports the Director of Membership and primarily manages on-air and direct mail membership fundraising as well as serving as the main liaison for membership with programming, production, web and marketing staff. The Assistant Director uses a creative, entrepreneurial, disciplined, and results-oriented approach to fundraising efforts to implement strategies that will advance listener involvement – serving the priority of securing maximum new and re-acquired member participation, maximum sustainer participation, upgrades in previous giving, and growing campaign revenue to a level consistent with top performing public media stations. This position reports to the Director of Membership.

Essential Functions

1. On-Air Fundraising: Lead and manage all aspects of on-air fundraising to support the strategy for achieving goals both financial and participation including live campaigns, pre- and post-campaign on-air promotions and spots, and the station’s year-round membership on-air presence for all WAMU services and platforms; Work collaboratively with the Membership Director and outside consultant to develop strong and evolving strategies, messaging and scripting for each campaign effort; Ensure strong execution of host and producer scheduling, overall and daily strategies, timing and promotions of challenges, stunts and tactics, thank you gift strategy and design; Along with the outside consultant, serve as a second lead producer and, assist in managing and preparing talent and other producers; making staff at all levels aware of campaign activities and how it may impact them; Coordinate with the Assistant Director, On-line Strategy, to ensure all campaign e-solicitation, as well as social media tactics are executed timely and correctly, and are integrated with the overall campaign message and strategy, to ensure success; Serve as the main liaison with programming, production, web and marketing staff to ensure that campaigns are fully maximized and campaign activity is also in line with the overall station approach to its content; Assist in the development of on-air campaign training, including preparation of scripts, scheduling studio and staff volunteers with a goal to encourage new and strengthen current campaign pitchers, as well as identify pitch leader campaign pitchers; Maintain reporting on these efforts to support the Director and Senior Management in strategic planning, assessment, and budgeting.

2. Direct Response: Manage aspects of the vehicle donation program and relationship with CARS to include on-air promotion and campaign integration; Serve as primary liaison with outside consultant to implement all direct mail campaigns and telemarketing solicitations to current, lapsed and potential members and donors. This includes member and donor renewal and lapsed cycles, as well as other member and donor solicitations; Manage implementation of all telemarketing solicitations on behalf of the station; Maintain reporting on these efforts to support the Director and Senior Management in strategic planning, assessment, and budgeting.

Essential Functions Con't

3. Supervisory: Supervise the Membership Coordinator for all activities pertaining to the planning and development of on-air fundraising campaigns for WAMU including giveaway and premium research, testimonial coordination, and working with partners on campaign offers; Direct Membership Coordinator in a developing and executing social media plans to support fundraising priorities for campaigns and membership programs year-around; Work with Assistant Director, Online Strategy to manage Membership Coordinator support in building email campaigns, copy editing for email messages, list building and list updating, and maintaining the email communications calendar; Other duties as assigned.

4. Other: Coordinate activities pertaining to the Combined Federal Campaign, World Bank and any other third-party unrestricted fundraising program; Innovate strategically and stay up to date on established best practices in public media, ensuring successful implementation of techniques designed to maximize revenue; Manage projects utilizing current database system(ROI), online fundraising tool(Engaging Networks) or similar, to capitalize on system and digital tools for effective fundraising. Experience in both the understanding and execution of current database system (Team Approach) online fundraising tool (Convio) or those similar to capitalize on both systems for most effective fundraising; Other duties as assigned.

Supervisory Responsibility
  • Directly supervises 1 FT Membership Coordinator.
Work Environment
  • This position operates with minimal supervision, and frequently requires evening and weekend shifts.
Position Type/Expected Hours of Work
  • Full Time
  • Sr. Coordinator/Analyst B
  • Exempt
Required Education and Experience
  • Bachelor's degree or equivalent
  • 4-6 years of relevant experience in public broadcasting fundraising or in a related area, to include 1-3 years of experience in a functional lead, team lead or supervisory capacity in broadcasting or related area.
Preferred Education and Experience
  • Bachelor's degree or equivalent in communication or related field
  • 5-8 years of relevant experience, to include 3-5 years of experience in a functional lead, team lead or supervisory capacity in broadcasting or related area.
Additional Eligibility Qualifications
  • Demonstrated ability to plan, coordinate and mange fundraising initiatives.
  • Understanding of public broadcasting fundraising concepts practices, and procedures.
  • Possess a complete understanding of mechanics and philosophy of membership fundraising including membership campaign production, year-round positioning announcements major donor spots, planned giving spots, and other membership activities.
  • Demonstrated experience in on-air fundraising and other membership campaigns.
  • Experience with public radio/public TV on-air talent.
  • Demonstrated technical, broadcast production and editing experience.
  • Demonstrated computer skills and database management experience.
  • Demonstrated ability to work with others in developing, planning and implementing interdepartmental goals and strategies.
  • Demonstrated written and oral communication skills as well as customer service savvy.
  • Must be able to push, pull, lift and move objects up to 50 pounds.
  • Hiring offers for this position are contingent on successful completion of a background check.
  • To ensure the health and safety of our community AU requires COVID-19 vaccinations for faculty and staff. Click here to learn more about our health and safety directive .
Benefits
  • Click here to learn about American University's unique benefit options.
Others
  • Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Current American University Employees:

If you are a current full-time or part-time staff member at American University, please log intoAsuccessfulU through themyAU portal . Once in AsuccessfulU, please select the Careers tile which will take you to our internal career page.

Contact Us:

For more information or assistance with the American University careers site, email theworkline@american.edu .

American University is an equal opportunity, affirmative action institution that operates in compliance with applicable laws and regulations. The university does not discriminate on the basis of race, color, national origin, religion, sex (including pregnancy), age, sexual orientation, disability, marital status, personal appearance, gender identity and expression, family responsibilities, political affiliation, source of income, veteran status, an individual’s genetic information or any other bases under federal or local laws (collectively "Protected Bases") in its programs and activities.

Nearest Major Market: Washington DC

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