Social Media Strategist and Manager

University of Florida
Florida, United States
Salary Not Specified
Posted Date
Feb 7, 2022

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Position Type
Faculty Positions, Business & Management, Marketing & Sales, Communications, Other Communications, Public Relations & Advertising, Professional Fields, Social Work & Human Services, Administrative, Business & Administrative Affairs, Public Relations & Marketing (Campus)
Employment Type
Full Time

Classification Title:

Communications Manager

Job Description:

Social Media management for the official Warrington College of Business accounts. Will function as the primary voice/editor for social media communication. Works alongside editorial and other department staff to plan, schedule, and execute social content—Will lead effort to integrate social solutions across websites, digital experiences, and marketing initiatives. Mentor social media contributing staff, students, and faculty to guide all efforts to meet the branding and other strategic expectations. Will manage OPS students to assist with projects and initiatives.

Responsible for developing and overseeing the execution of strategic initiatives for the Warrington College of Business. Will utilize branding assets, such as messaging frameworks to align and strengthen reputation initiatives on social platforms. Creates guidelines and enforces policy to ensure consistent social experiences for all audiences on all our channels.

Responsible for content and implementation for campaigns, events, and other marketing priorities on social channels. Works directly with Marketing Technology Manager and Assistant(s) to provide access to track and analyze performance, specifically enrollment marketing.

Responsible for analyzing social media performance as it relates to reputation, enrollment, student life, alumni relations, and other strategic audience aspects. Present reports internally to the Marketing and Communications team and other leadership as needed.

Expected Salary:

$60,000 - $65,000

Minimum Requirements:

Master's degree in an appropriate area; or a bachelor's degree in an appropriate area and two years of relevant experience.

Familiar with advanced concepts, practices, and procedures within the field of social media.

Experience with social media applications and tools, such as Facebook, Twitter, Instagram, and LinkedIn, with a strong emphasis on communication with users.

Preferred Qualifications:

5+ years of professional experience in social media as a primary strategist or leader.

Familiarity with marketing, technology, reporting, and leading teams.

Special Instructions to Applicants:

To be considered, you must upload your cover letter and resume.

This position has been reposted. Previous applicants are still under consideration and need not reapply.

Review of applications will begin immediately and continue until the position is filled.

Health Assessment Required: No

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