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Digital Engagement Officer (DXO) for Annual Giving

Vassar College
New York, United States
Salary Not specified
Posted Date
Jan 25, 2022

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Position Type
Administrative, Business & Administrative Affairs, Development & Advancement
Employment Level
Employment Type
Full Time
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Vassar College

Digital Engagement Officer (DXO) for Annual Giving

Department: Office of Advancement
Duration of Position: Full year / Full time
Work Schedule:
Employee Type: Administrator
Posting Date: 01/24/2022
Union Representation: Not Applicable
Posting Number: AS179P
Pay Rate:

About Vassar College
Located in the scenic Mid-Hudson Valley, Vassar College is a highly selective, residential, coeducational liberal arts college. Vassar is deeply committed to fostering a community that reflects the values of a liberal arts education and to promoting an environment of equality, diversity and inclusiveness. Vassar seeks to create a pluralistic community for all staff, faculty and students. Vassar College is an Affirmative Action, Equal Opportunity employer, and applications from women, individuals with disabilities and members of historically underrepresented groups are especially encouraged.  Vassar College is a smoke-free, tobacco-free campus. Note: Vassar College has a universal vaccination policy requiring a COVID-19 vaccination, including a booster, for all employees except for those exempt for medical or religious reasons.

Position Summary and Responsibilities
Vassar is poised to launch an historic $500 million comprehensive campaign that will deepen our investment in financial aid and student life, expand research opportunities for our world-class faculty, and provide critical support for curricular innovation, racial justice and community engagement, environmental sustainability, admissions and career education.

Vassar's dynamic and mission-driven Annual Giving team seeks a skilled communicator and strong relationship manager to deliver a high-volume, highly personalized digital engagement and fundraising program. The successful candidate will play a critical role in cultivating and growing a pipeline of new donors for our upcoming campaign and drive ever-increasing rates of annual giving and participation as a key member of our innovative and ambitious team. Vassar currently has a remote work policy that some applicants may find attractive. For more information, click here.

In this specialized fundraising role, the Digital Engagement Officer for Annual Giving (DXO) will use the EverTrue cloud platform to leverage social media and virtual communications tools to create digital engagement strategies that cultivate relationships, inspire giving, and build sustained philanthropic support based on what truly matters to each donor. Tracking, reporting, and ongoing analysis of results will drive goal-setting, growth, and performance evaluations for the program.
The Digital Engagement Manager will work under the supervision of the Director of Annual Giving and will also meet weekly with and collaborate closely with our EverTrue Advancement Programs Manager consultant. Comfort with making personalized solicitations, daily use of video, phone, and email, and use of multiple databases and virtual communication technology is critical to success in this role. We also expect the Digital Engagement Officer to work with a variety of campus partners as well as with colleagues across the Office of Advancement on key campaign initiatives.
  • Actively manage a portfolio of approximately 1,000 newly identified annual giving prospects and lapsed donors with capacity ratings of $25,000 to $100,000.
  • Leverage digital technology, including EverTrue's cloud platform, as well as social media channels and video conferencing software to build and sustain relationships with managed prospects.
  • Plan, track, and execute an average of 50 outbound touch points per day that reflect an appreciation for each donor's professional and philanthropic interests.
  • Proactively monitor engagement and fundraising results to identify trends and opportunities to optimize success.
  • Meet or exceed defined weekly, monthly, and quarterly outreach goals, with an emphasis on securing a high volume of virtual meetings with prospective donors throughout the year.
  • Meet or exceed annual participation and dollar goals, including achieving a 90% participation and $750,000 in dollars raised among managed prospects in year one.
  • Develop and demonstrate knowledge of Vassar's history, campaign goals, and current institutional priorities, as well as alumni-engagement activities, volunteer opportunities, and career-mentoring programs.
  • Build relationships with key faculty and administrative partners, as well as with Advancement colleagues, in order to facilitate stronger alumni connections with the college's programs, personnel, and priorities, as needed.
  • Actively participate in ongoing professional development that advances the Vassar community's commitment to diversity, equity, inclusion and belonging.
  • Partner with Advancement colleagues on outreach and follow-up for alumni events and campus programs, as needed.

  • Minimum of 5-7 years of relevant work experience required.
  • Previous work experience in higher education preferred.
  • Passion for fundraising in support of access to higher education and the value of the liberal arts.
  • A genuine interest in and respect for people with diverse backgrounds and interests, and an appreciation for the personal experiences that inspire individual philanthropy.
  • A drive to share learning and help others to succeed.
  • Ability to manage a high volume of work across multiple cloud-based platforms and databases in a fast-paced environment.
  • High degree of grit, resilience, and a relentless “can-do” attitude when presented with challenges.
  • Excellent interpersonal, written, and verbal communication skills across mediums, especially email, video, and video conferencing.
  • Strong collaboration and organizational skills, as well as the ability to prioritize effectively
  • Strong work ethic with a desire to become a leader in the development space.
  • Ability to handle confidential information responsibly and interact professionally within a complex organization.

Special Instructions to Applicants
To complete your on-line application, you will be required to attach your resume, cover letter, and contact information for 3 professional references. All attachments must be in PDF format. Review of applications will begin immediately. If you have any questions, please contact Human Resources, 845-437-5820.

For full consideration applicants should apply by:

All applicants must apply online at:

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