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Marketing Content Specialist

Ball State University
Indiana, United States
Salary Not Specified
Posted Date
Jan 21, 2022

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Position Type
Faculty Positions, Business & Management, Marketing & Sales, Communications, Other Communications, Public Relations & Advertising, Administrative, Business & Administrative Affairs, Public Relations & Marketing (Campus), Editing & Publications Management
Employment Type
Full Time
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Posting Details

Position Information

Position Title

Marketing Content Specialist

Additional Information

Inclusive Excellence Statement

At Ball State University, inclusiveness and freedom of expression are a part of our enduring values and inform all of our efforts. We encourage applicants to familiarize themselves with our Inclusive Excellence Plan to learn more about our commitment and to identify how you might contribute to these efforts.

Benefits and Community



Administrative Exemption



Length of Assignment

Full-Time At-Will

Position Function

The Marketing Content Specialist serves as a lead writer for Undergraduate Admissions, Transfer Center, Graduate Admissions, and International Admissions. This position will prepare copy for high-visibility and high-priority communication projects including developing marketing plans for each area represented, message development, content and social media strategy, intensive writing and storytelling components; compose and edit persuasive, accurate, engaging copy for a variety of audiences within a variety of media, and ensure consistency with the university’s brand voice. This position will also work as a part of CRM (Slate) team on writing, editing, and content development to meet enrollment goals.

Minimum Education

Bachelor’s degree from an accredited institution.

Minimum Experience

At least three years of professional experience in advertising, copywriting/editing journalism, public relations, or related field. Demonstrated mastery of high-quality, professional-level concept development; copywriting, and editing including experience writing, editing, design, and organizing content for websites, social media, and other electronic media.

Minimum Other

Excellent written, verbal, and interpersonal communication skills. Demonstrated comfort level with learning new technologies.

Authorization to work in the US

Candidates for searches must have current authorization to be employed in the U.S. without employer sponsorship.

Preferred Education

Master’s degree in Advertising, Business, English, Communications, Journalism, Marketing, Public Relations, or related field.

Preferred Experience

Three or more years professional communications experience in a public relations or advertising agency, journalistic organization, or a university environment. More than three years of related experience handling multiple tasks and deadlines. Experience with a CRM .

Preferred Other

Pre-Employment Screening

Requires successful completion of a background check and education verification.

Position Title(s) Supervised

Undergraduate intern.

Required Certifications

EEO Statement

Ball State University is an Equal Opportunity/Affirmative Action employer that is strongly and actively committed to diversity within its community. Women, minorities, individuals with disabilities and protected veterans are strongly encouraged to apply. All qualified applicants will receive equal consideration for employment without regard to race, color, ethnicity, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, disability, protected veteran status or any other legally protected status.

About Ball State University

Ball State University is located in Muncie, Indiana, on an attractive campus 45 miles northeast of Indianapolis. Approximately 22,000 graduate and undergraduate students enroll in one of eight academic colleges that offer 120 undergraduate programs. We offer more than 140 master’s, doctoral, certificate, and specialist degrees, with many of them ranking among the best in the nation. We engage students in educational, research, and creative endeavors that empower our graduates to have fulfilling careers and meaningful lives enriched by lifelong learning and service, while we enhance the economic, environmental, and social vitality of our community, our state, and our world.


AVP of Admissions:155110

Department Information

Department Email or Phone Number

Duties & Responsibilities



Job Duty

Serve as the lead content and social media strategist for Undergraduate, Transfer, Graduate, and International Admissions; including content and message development and coordination.



Job Duty

Support the Director of Communication Strategy and Insights and Communications Managers in market strategy, project management, execution of integrated marketing campaigns encompassing the Admissions Funnel from lead generation to projects/inquiries, applicants, admits, and confirmations.



Job Duty

Express the university brand through clear, persuasive, compelling copywriting. Create original works and updating current pieces/campaigns to accomplish enrollment goals. Includes conceptualizing, writing, and/or editing, content, tone, style, grammar, completeness, institutional messages, and identity. Meet objectives specific to the stage in which the student (and family) are in within admissions funnel to drive university awareness, visit, application, and enrollment. Adapt writing appropriately depending upon media (digital, print, social media, scripts, etc.); execute a wide range of styles depending upon indented audience, and tailor appropriately for various external and internal audiences.



Job Duty

Support the Director of Communication Strategy and Insights, Communications Managers, CRM (Slate) team, and Marketing and Communications, to integrate appropriate brand messages as various stages in the admissions prospect, applicant, and yield journey.



Job Duty

Lead and/or serve on creative teams comprising communications managers, CRM team, Admissions leadership groups, division teams, Marketing and Communications, vendors, and others to develop or provide original content for digital and printed media or publications, social media, CRM communication flows, websites, phone scripts, direct mail, video, internal reports, Keynote/PowerPoints, and more.



Job Duty

Collaborate with Director of Communication Strategy and Insights to conduct research and interviews with internal and external sources in support of writing projects, communicates appropriately and effectively with university staff and with key stakeholders. Ensure the accuracy and integrity of all content produced.



Job Duty

Consult with colleagues on how copy can support enrollment goals and university messaging; promote a storytelling approach.



Job Duty

Manage multiple and competing priorities to ensure timely delivery of critical projects; requires an understanding of how projects relate to the broad strategic goals of our division, the university, and partnering departments/offices. Monitor and adhere to project production schedules, communicate routing and thoroughly with supervisors, and others about work progress.



Job Duty

Support, plan, schedule, promote, manage, and attend admissions events as needed (often scheduled in evenings or on weekends).



Job Duty

Supervise one undergraduate intern; assign and review work, orient and train, and make recommendations in all areas, including but not limited to interviewing and selection, regular feedback, and training.



Job Duty

Perform other related duties as assigned.

Posting Detail Information

Posting Number


Number of Vacancies


Desired Start Date


Position End Date (if temporary)

Open Date


Applications Accepted Through Date


Open Until Filled


Information regarding transcripts

The option to upload transcripts is available. Original, official transcripts showing the highest related degree earned is required at the time of hire (even if obtained at BSU). Degree verification will be conducted.

Special Instructions Summary

Supplemental Questions

Required fields are indicated with an asterisk (*).

Applicant Documents
Required Documents
  1. Resume
  2. Cover Letter
Optional Documents
  1. Undergraduate Transcripts
  2. Master's Transcripts

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