Marketing Content Specialist
Inclusive Excellence Statement
At Ball State University, inclusiveness and freedom of expression
are a part of our enduring values and inform all of our efforts. We
encourage applicants to familiarize themselves with our Inclusive
to learn more about our commitment and to
identify how you might contribute to these efforts.
Benefits and Community
Length of Assignment
The Marketing Content Specialist serves as a lead writer for
Undergraduate Admissions, Transfer Center, Graduate Admissions, and
International Admissions. This position will prepare copy for
high-visibility and high-priority communication projects including
developing marketing plans for each area represented, message
development, content and social media strategy, intensive writing
and storytelling components; compose and edit persuasive, accurate,
engaging copy for a variety of audiences within a variety of media,
and ensure consistency with the university’s brand voice. This
position will also work as a part of CRM (Slate) team on writing,
editing, and content development to meet enrollment goals.
Bachelor’s degree from an accredited institution.
At least three years of professional experience in advertising,
copywriting/editing journalism, public relations, or related field.
Demonstrated mastery of high-quality, professional-level concept
development; copywriting, and editing including experience writing,
editing, design, and organizing content for websites, social media,
and other electronic media.
Excellent written, verbal, and interpersonal communication skills.
Demonstrated comfort level with learning new technologies.
Authorization to work in the US
Candidates for searches must have current authorization to be
employed in the U.S. without employer sponsorship.
Master’s degree in Advertising, Business, English, Communications,
Journalism, Marketing, Public Relations, or related field.
Three or more years professional communications experience in a
public relations or advertising agency, journalistic organization,
or a university environment. More than three years of related
experience handling multiple tasks and deadlines. Experience with a
Requires successful completion of a background check and education
Position Title(s) Supervised
Ball State University is an Equal Opportunity/Affirmative Action
employer that is strongly and actively committed to diversity
within its community. Women, minorities, individuals with
disabilities and protected veterans are strongly encouraged to
apply. All qualified applicants will receive equal consideration
for employment without regard to race, color, ethnicity, religion,
sex, sexual orientation, gender identity, gender expression,
national origin, age, disability, protected veteran status or any
other legally protected status.
About Ball State University
Ball State University is located in Muncie, Indiana, on an
attractive campus 45 miles northeast of Indianapolis. Approximately
22,000 graduate and undergraduate students enroll in one of eight
academic colleges that offer 120 undergraduate programs. We offer
more than 140 master’s, doctoral, certificate, and specialist
degrees, with many of them ranking among the best in the nation. We
engage students in educational, research, and creative endeavors
that empower our graduates to have fulfilling careers and
meaningful lives enriched by lifelong learning and service, while
we enhance the economic, environmental, and social vitality of our
community, our state, and our world.
AVP of Admissions:155110
Department Email or Phone Number
Duties & Responsibilities
Serve as the lead content and social media strategist for
Undergraduate, Transfer, Graduate, and International Admissions;
including content and message development and coordination.
Support the Director of Communication Strategy and Insights and
Communications Managers in market strategy, project management,
execution of integrated marketing campaigns encompassing the
Admissions Funnel from lead generation to projects/inquiries,
applicants, admits, and confirmations.
Express the university brand through clear, persuasive, compelling
copywriting. Create original works and updating current
pieces/campaigns to accomplish enrollment goals. Includes
conceptualizing, writing, and/or editing, content, tone, style,
grammar, completeness, institutional messages, and identity. Meet
objectives specific to the stage in which the student (and family)
are in within admissions funnel to drive university awareness,
visit, application, and enrollment. Adapt writing appropriately
depending upon media (digital, print, social media, scripts, etc.);
execute a wide range of styles depending upon indented audience,
and tailor appropriately for various external and internal
Support the Director of Communication Strategy and Insights,
Communications Managers, CRM (Slate) team, and Marketing and
Communications, to integrate appropriate brand messages as various
stages in the admissions prospect, applicant, and yield
Lead and/or serve on creative teams comprising communications
managers, CRM team, Admissions leadership groups, division teams,
Marketing and Communications, vendors, and others to develop or
provide original content for digital and printed media or
publications, social media, CRM communication flows, websites,
phone scripts, direct mail, video, internal reports,
Keynote/PowerPoints, and more.
Collaborate with Director of Communication Strategy and Insights to
conduct research and interviews with internal and external sources
in support of writing projects, communicates appropriately and
effectively with university staff and with key stakeholders. Ensure
the accuracy and integrity of all content produced.
Consult with colleagues on how copy can support enrollment goals
and university messaging; promote a storytelling approach.
Manage multiple and competing priorities to ensure timely delivery
of critical projects; requires an understanding of how projects
relate to the broad strategic goals of our division, the
university, and partnering departments/offices. Monitor and adhere
to project production schedules, communicate routing and thoroughly
with supervisors, and others about work progress.
Support, plan, schedule, promote, manage, and attend admissions
events as needed (often scheduled in evenings or on
Supervise one undergraduate intern; assign and review work, orient
and train, and make recommendations in all areas, including but not
limited to interviewing and selection, regular feedback, and
Perform other related duties as assigned.
Posting Detail Information
Number of Vacancies
Desired Start Date
Position End Date (if temporary)
Applications Accepted Through Date
Open Until Filled
Information regarding transcripts
The option to upload transcripts is available. Original, official
transcripts showing the highest related degree earned is required
at the time of hire (even if obtained at BSU). Degree verification
will be conducted.
Special Instructions Summary
Required fields are indicated with an asterisk (*).
- Cover Letter
- Undergraduate Transcripts
- Master's Transcripts