Assistant Director of Admissions for Social Media Communications
- Employer
- Ball State University
- Location
- Indiana, United States
- Salary
- Salary Not Specified
- Date posted
- Jan 21, 2022
View more
- Position Type
- Faculty Positions, Business & Management, Marketing & Sales, Communications, Other Communications, Professional Fields, Social Work & Human Services, Administrative, Business & Administrative Affairs, Public Relations & Marketing (Campus), Student Affairs, Admissions, Enrollment, Retention & Registrar
- Employment Type
- Full Time
Job Details
Position Title
Assistant Director of Admissions for Social Media Communications
Additional Information
Inclusive Excellence Statement
At Ball State University, inclusiveness and freedom of expression are a part of our enduring values and inform all of our efforts. We encourage applicants to familiarize themselves with our Inclusive Excellence Plan to learn more about our commitment and to identify how you might contribute to these efforts.
Benefits and Community
https://www.bsu.edu/about/administrativeoffices/humanresources/jobs/benefits-and-community/professional-staff
Relocation
https://www.bsu.edu/about/administrativeoffices/humanresources/jobs/working-at-ball-state/relocation
FLSA
Administrative Exemption
Hrs/Week
40
Length of Assignment
Full-Time At-Will
Position Function
In collaboration with the Associate Vice President of Enrollment Planning and Management and its leadership staff, support the Office of Undergraduate Admissions commitment to attracting and recruiting a qualified and diverse student body, by actively participating in programming and recruiting initiatives, and meeting the university’s overall enrollment goals.
Minimum Education
Bachelor’s degree from an accredited institution by time of appointment.
Minimum Experience
Demonstrated and strong commitment to social media, marketing or communications; at least one year of relevant educational, social media, or marketing work experience.
Minimum Other
Strong organizational, interpersonal, and communication skills (written and oral) with a customer service orientation; ability to speak before large groups or audiences; comfort and experience with computer technology; ability to load and transport admissions materials, displays, and other equipment; experience and understanding of social media including but not limited to Facebook, Instagram, Snapchat, LinkedIn, TikTok, and video, possess and maintain a valid driver’s license and be insurable under the university’s auto fleet policy.
Authorization to work in the US
Candidates for searches must have current authorization to be employed in the U.S. without employer sponsorship.
Preferred Education
Master’s degree in communication, public relations, video/media, higher education, or related field.
Preferred Experience
Experience working with social media platforms, marketing and video efforts, and understanding of needs of college bound demographics in relation to social media and video platforms.
Preferred Other
Pre-Employment Screening
Requires successful completion of a Drivers License check, Requires successful completion of a background check and education verification.
Position Title(s) Supervised
Undergraduate intern.
Required Certifications
EEO Statement
Ball State University is an Equal Opportunity/Affirmative Action employer that is strongly and actively committed to diversity within its community. Women, minorities, individuals with disabilities and protected veterans are strongly encouraged to apply. All qualified applicants will receive equal consideration for employment without regard to race, color, ethnicity, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, disability, protected veteran status or any other legally protected status.
About Ball State University
Ball State University is located in Muncie, Indiana, on an attractive campus 45 miles northeast of Indianapolis. Approximately 22,000 graduate and undergraduate students enroll in one of eight academic colleges that offer 120 undergraduate programs. We offer more than 140 master’s, doctoral, certificate, and specialist degrees, with many of them ranking among the best in the nation. We engage students in educational, research, and creative endeavors that empower our graduates to have fulfilling careers and meaningful lives enriched by lifelong learning and service, while we enhance the economic, environmental, and social vitality of our community, our state, and our world.
Department
Undergraduate Admissions:155140
Department Information
Department Email or Phone Number
tjohnston@bsu.edu
Duties & Responsibilities
Ranking
1
Job Duty
Manage recruitment territory; possess working knowledge and familiarity of high schools and school counselors in assigned market area to include visit policy, enrollment history (into Ball State), and academic profile of each high school; provide support with targeted recruitment visits to feeder high schools, attend fall and spring visits to attract prospective students by collaborating with the Associate Director of Recruitment for Admissions regarding which schools to visit, making decisions independently regarding timing and scheduling of visits, performing appropriate follow-up, cultivating non-productive high schools, maintaining positive relationships with school counselor professionals, and assessing market culture to meet enrollment goals.
Ranking
2
Job Duty
Perform application file review; evaluate and execute admission decisions and offer appropriate follow-up by exercising autonomy and sound judgment.
Ranking
3
Job Duty
Represent the university to prospective students, their families, school counselors, and other individuals or organizations involved in the college selection process, on and off campus; present positive and professional image of Ball State University
Ranking
4
Job Duty
Manage and develop social calendar and oversee Admissions social presence. Collaborate with Marketing and Communication Social Media Strategist to implement paid and organic advertising campaigns along with postings to University social media pages. Plan, design, and create brand alignment of all content and platforms, ensuring brand identity guidelines and best practices are maintained across all visual elements. Responsible for attracting and interacting with targeted virtual communities and network users, developing brand awareness and online reputation to increase engagement and website traffic by utilizing all aspects of social media marketing. Conducts competitive assessment to identify, develop, and draw upon industry best practices both within, and outside of, higher education.
Ranking
5
Job Duty
Collaborate with Ball State Marketing and Communications department to develop video strategy and manage all social media channels. Direct all storytelling efforts for Admissions across all communication channels. Drive implementation of communications plans; co-direct the creative development and production of content (social media, digital, video, and print). Work in partnership with Marketing and Communications to develop Admissions photo/video database and photo/video shoots housed within Marketing and Communications but specific to Undergraduate Admissions for usage.
Ranking
6
Job Duty
Provide branding and communications support for Undergraduate Admissions. Evaluate communication opportunities to determine which announcements, information, and stories to share via campus communication channels to build awareness for Admissions. Identify measurable social media goals and metrics that advance the mission of Admissions.
Ranking
7
Job Duty
Coordinate with Ball State Marketing and Communications and external vendors on projects. Collaborate with Admissions Communications Managers and Slate team with all marketing and communication efforts. Supervise social media undergraduate intern.
Ranking
8
Job Duty
Perform other related duties as assigned including working a flexible schedule e.g. weekends, evenings and overnights during travel.
Posting Number
202200884P
Number of Vacancies
1
Desired Start Date
03/14/2022
Position End Date (if temporary)
Open Date
01/21/2022
Applications Accepted Through Date
02/17/2022
Open Until Filled
No
Information regarding transcripts
The option to upload transcripts is available. Original, official transcripts showing the highest related degree earned is required at the time of hire (even if obtained at BSU). Degree verification will be conducted.
Special Instructions Summary
Supplemental Questions
Required fields are indicated with an asterisk (*).
- * Do you hold a valid driver's license?
- Yes
- No
Required Documents
- Resume
- Cover Letter
- Undergraduate Transcripts
- Master's Transcripts
Company
Founded in 1918 in Muncie, Indiana, the public research university has grown to more than 22500 students
Spirited and motivated, we learn, grow, and take flight. Our faculty and staff—everyone in our community—embrace students as learning partners from day one. In classrooms and labs, in immersive learning projects, on the sports fields—with creativity and determination—Cardinals Fly. We are grounded in our values, lifted by our knowledge, and go confidently upward toward ever greater opportunities. Ours is a simple promise: to challenge each other to excel. And with Beneficence as our guide—We Fly.
We are committed to excellence through a talented and diverse faculty and staff. Inclusiveness and freedom of expression are a part of our enduring values and inform all of our efforts. We engage students in educational, research, and creative endeavors that empower our graduates to have fulfilling careers and meaningful lives enriched by lifelong learning and service, while we enhance the economic, environmental, and social vitality of our community, our state, and our world. We are excited that you want to join us in these endeavors!
The university offers excellent benefits, including health care and retirement plans, tuition assistance for employees and dependents, and generous time off with pay.
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