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Assistant Director of Admissions for Social Media Communications

Ball State University
Indiana, United States
Salary Not Specified
Posted Date
Jan 21, 2022

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Position Type
Faculty Positions, Business & Management, Marketing & Sales, Communications, Other Communications, Professional Fields, Social Work & Human Services, Administrative, Business & Administrative Affairs, Public Relations & Marketing (Campus), Student Affairs, Admissions, Enrollment, Retention & Registrar
Employment Type
Full Time
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Posting Details

Position Title

Assistant Director of Admissions for Social Media Communications

Additional Information

Inclusive Excellence Statement

At Ball State University, inclusiveness and freedom of expression are a part of our enduring values and inform all of our efforts. We encourage applicants to familiarize themselves with our Inclusive Excellence Plan to learn more about our commitment and to identify how you might contribute to these efforts.

Benefits and Community



Administrative Exemption



Length of Assignment

Full-Time At-Will

Position Function

In collaboration with the Associate Vice President of Enrollment Planning and Management and its leadership staff, support the Office of Undergraduate Admissions commitment to attracting and recruiting a qualified and diverse student body, by actively participating in programming and recruiting initiatives, and meeting the university’s overall enrollment goals.

Minimum Education

Bachelor’s degree from an accredited institution by time of appointment.

Minimum Experience

Demonstrated and strong commitment to social media, marketing or communications; at least one year of relevant educational, social media, or marketing work experience.

Minimum Other

Strong organizational, interpersonal, and communication skills (written and oral) with a customer service orientation; ability to speak before large groups or audiences; comfort and experience with computer technology; ability to load and transport admissions materials, displays, and other equipment; experience and understanding of social media including but not limited to Facebook, Instagram, Snapchat, LinkedIn, TikTok, and video, possess and maintain a valid driver’s license and be insurable under the university’s auto fleet policy.

Authorization to work in the US

Candidates for searches must have current authorization to be employed in the U.S. without employer sponsorship.

Preferred Education

Master’s degree in communication, public relations, video/media, higher education, or related field.

Preferred Experience

Experience working with social media platforms, marketing and video efforts, and understanding of needs of college bound demographics in relation to social media and video platforms.

Preferred Other

Pre-Employment Screening

Requires successful completion of a Drivers License check, Requires successful completion of a background check and education verification.

Position Title(s) Supervised

Undergraduate intern.

Required Certifications

EEO Statement

Ball State University is an Equal Opportunity/Affirmative Action employer that is strongly and actively committed to diversity within its community. Women, minorities, individuals with disabilities and protected veterans are strongly encouraged to apply. All qualified applicants will receive equal consideration for employment without regard to race, color, ethnicity, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, disability, protected veteran status or any other legally protected status.

About Ball State University

Ball State University is located in Muncie, Indiana, on an attractive campus 45 miles northeast of Indianapolis. Approximately 22,000 graduate and undergraduate students enroll in one of eight academic colleges that offer 120 undergraduate programs. We offer more than 140 master’s, doctoral, certificate, and specialist degrees, with many of them ranking among the best in the nation. We engage students in educational, research, and creative endeavors that empower our graduates to have fulfilling careers and meaningful lives enriched by lifelong learning and service, while we enhance the economic, environmental, and social vitality of our community, our state, and our world.


Undergraduate Admissions:155140

Department Information

Department Email or Phone Number

Duties & Responsibilities



Job Duty

Manage recruitment territory; possess working knowledge and familiarity of high schools and school counselors in assigned market area to include visit policy, enrollment history (into Ball State), and academic profile of each high school; provide support with targeted recruitment visits to feeder high schools, attend fall and spring visits to attract prospective students by collaborating with the Associate Director of Recruitment for Admissions regarding which schools to visit, making decisions independently regarding timing and scheduling of visits, performing appropriate follow-up, cultivating non-productive high schools, maintaining positive relationships with school counselor professionals, and assessing market culture to meet enrollment goals.



Job Duty

Perform application file review; evaluate and execute admission decisions and offer appropriate follow-up by exercising autonomy and sound judgment.



Job Duty

Represent the university to prospective students, their families, school counselors, and other individuals or organizations involved in the college selection process, on and off campus; present positive and professional image of Ball State University



Job Duty

Manage and develop social calendar and oversee Admissions social presence. Collaborate with Marketing and Communication Social Media Strategist to implement paid and organic advertising campaigns along with postings to University social media pages. Plan, design, and create brand alignment of all content and platforms, ensuring brand identity guidelines and best practices are maintained across all visual elements. Responsible for attracting and interacting with targeted virtual communities and network users, developing brand awareness and online reputation to increase engagement and website traffic by utilizing all aspects of social media marketing. Conducts competitive assessment to identify, develop, and draw upon industry best practices both within, and outside of, higher education.



Job Duty

Collaborate with Ball State Marketing and Communications department to develop video strategy and manage all social media channels. Direct all storytelling efforts for Admissions across all communication channels. Drive implementation of communications plans; co-direct the creative development and production of content (social media, digital, video, and print). Work in partnership with Marketing and Communications to develop Admissions photo/video database and photo/video shoots housed within Marketing and Communications but specific to Undergraduate Admissions for usage.



Job Duty

Provide branding and communications support for Undergraduate Admissions. Evaluate communication opportunities to determine which announcements, information, and stories to share via campus communication channels to build awareness for Admissions. Identify measurable social media goals and metrics that advance the mission of Admissions.



Job Duty

Coordinate with Ball State Marketing and Communications and external vendors on projects. Collaborate with Admissions Communications Managers and Slate team with all marketing and communication efforts. Supervise social media undergraduate intern.



Job Duty

Perform other related duties as assigned including working a flexible schedule e.g. weekends, evenings and overnights during travel.

Posting Number


Number of Vacancies


Desired Start Date


Position End Date (if temporary)

Open Date


Applications Accepted Through Date


Open Until Filled


Information regarding transcripts

The option to upload transcripts is available. Original, official transcripts showing the highest related degree earned is required at the time of hire (even if obtained at BSU). Degree verification will be conducted.

Special Instructions Summary

Supplemental Questions

Required fields are indicated with an asterisk (*).

  1. * Do you hold a valid driver's license?
    • Yes
    • No
Applicant Documents
Required Documents
  1. Resume
  2. Cover Letter
Optional Documents
  1. Undergraduate Transcripts
  2. Master's Transcripts

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