Graphic Designer and Communications Coordinator
The Graphic Designer and Communications Coordinator will design and
lead the marketing strategies and efforts of the Bates Center for
Purposeful Work, and execute the marketing and promotional efforts
on behalf of an 11-person team that serves equally internal and
The work of the Graphic Designer and Communications Coordinator is
three-fold. The Coordinator will:
1. Ensures the Bates Center for Purposeful Work has a dynamic,
prolific and readily recognizable brand presence via both print and
2. Promotes signature programs and initiatives to increase
awareness of, and attendance at events.
3. Communicates via electronic and professional-grade print media
the on-going and rapid evolution of the Bates Center for Purposeful
- Hires, trains and directs the work of two undergraduate
Marketing Interns (10/week each).
- Utilizes Purposeful Work Fellows, Office Assistants, Digital
Marketing Assistants, and Videographers as outreach team.
- Promotes the resources available at the Bates Center for
Purposeful Work, and the individual programs and opportunities
offered by staff in the Center.
- Ensures brand consistency across digital and print
- Creatively and consistently manages existing media platforms
and leads in redesign when necessary (e.g., weekly newsletter,
Instagram, Bates Engage, website); leads in development of emerging
- Collaborates with colleagues in Office of Intercultural
Education (OIE), Athletics, Academic Affairs/Academic Departments,
and Advancement to design target marketing to expand the reach and
awareness of the Bates Center for Purposeful Work.
- Creates video library/online resources for students on topics
such as job shadows, internships, interviewing skills, and job
- Collaborates with the Bates Communications Office to ensure
external messaging aligns with College priorities. Ensures career
and Purposeful Work related stories are captured, catalogued and
elevated to Communications and Advancement.
- Creates logos for new Purposeful Work or PW-adjacent programs
(i.e. Bates Bridge) that fit within and compliment the larger brand
of Purposeful Work and overarching Bates brand.
- Presents and communicates the mission and practice of
Purposeful Work to prospective and incoming students as well as
their families. ● Presents marketing efforts and strategies to
stakeholders such as the President of the College, the Board of
Trustees, Alumni Council.
- Serves as project manager on all print and electronic materials
produced by the Bates Center for Purposeful Work.
- Review resumes, cover letters, CVs, and other student or alumni
documents when needed, (i.e. Commons Tabling or Drop-in
- Provides analysis and reporting on marketing efforts; produces
reports based on data and attendance, such as the annual Outcomes
document; contributes to annual report of the Center.
- Provides administrative support, as needed, for all internal
● Associate’s degree in graphic design, marketing, communications
or related fields.
● Bachelor’s degree preferred.
● Relevant experience in the planning, promotion and marketing of
events, preferably in an academic setting.
● Project management experience (ability to take a marking project
from concept to execution).
● Familiarity with the academic environment and higher education,
preferably the liberal arts.
Skills and Knowledge
● Articulate the value of and make the case for Bates’ Purposeful
Work Curricular Infusion.
● Knowledge of design programs i.e. the Adobe Suite, with a special
emphasis on Adobe InDesign and Illustrator.
● Proficiency in social media strategy, design and
● Strong interpersonal skills with ability to develop and maintain
collegial relationships. Must be flexible, collaborative and have a
● Ability to work collaboratively and effectively across
disciplinary boundaries with a diverse group of faculty, students,
● Excellent communication (written, verbal & listening)
● Ability to engage in critical thinking and exercise independent
● Ability to maintain confidentiality and manage confidential data
● Impeccable organizational and administrative skills and ability
to coordinate resources and staff within the college
● Excellent analytical and problem-solving skills; ability to
synthesize complex or diverse information.
● Ability to work independently, and handle multiple priorities
with minimal supervision.
● Strong presentation skills and ability to develop dynamic
● Proficiency in basic data management systems and basic computer
software (e.g., Microsoft Word and Excel, Power Point, Google docs,
email and calendaring.)
● Willingness and ability to learn additional software as
● Ability and willingness to travel (by car, air, train or bus)
domestically and internationally as needed.
● Ability and willingness to work weekends, evenings & other
● Personal commitment to excellence and the mission of a top-tier
small liberal arts college.
● Demonstrated awareness of, sensitivity and commitment to
diversity and inclusivity and to serving the needs of a culturally
and educationally diverse and inclusive community with diplomacy
Bates College offers competitive salaries, excellent benefits
(health, dental, sick leave, 24 days of vacation, 2 personal days,
12 paid holidays, dependent care subsidy, free parking, access to
library and athletic facilities & more) and a supportive,
collegial environment in a drug- and smoke-free workplace.
Equal Employment Opportunity Statement:
Bates College is committed to the principle of equal opportunity
and providing an educational and work environment free from
discrimination. The college prohibits discrimination on the basis
of race, color, national or ethnic origin, religion, sex, sexual
orientation, gender identity or gender expression, age, disability,
genetic information or veteran status and other legally protected
statuses in the recruitment and admission of its students, in the
administration of its education policies and programs, or in the
recruitment of its faculty and staff. Bates College adheres to all
applicable state and federal equal opportunity laws and
regulations. All college faculty, staff, students, contractors,
visitors, and volunteers are responsible for understanding and
complying with the Non-Discrimination Policy.
Inquiries concerning the college’s policies, compliance with
applicable laws, statutes, and regulations (such as Title VII,
Title IX, and ADA/Section 504), and complaints may be directed to
Gwen Lexow, Title IX Officer, 207-786-6445 or via email at firstname.lastname@example.org
Bates is internationally recognized as a leading liberal arts
college, attracting 2,000 students from across the U.S. and around
Since 1855, Bates has been dedicated to educating the whole person
through creative and rigorous scholarship in a collaborative
residential community. Committed to opportunity and excellence,
Bates has always admitted students without regard to gender, race,
religion, or national origin.
Cultivating intellectual discovery and informed civic action, Bates
prepares leaders sustained by a love of learning and zeal for
responsible stewardship of the wider world. Bates engages the
forces — intellectual trends, demographic changes, and technology —
that are transforming higher education and the world into which our
Bates has highly competitive admissions, graduates over 90 percent
of its entering students, and more than half of its alumni earn
graduate degrees. Bates employs 200 faculty members and 550
The college is proud of deep roots in the Lewiston/Auburn
community, Maine’s second-largest urban area with a population of
approximately 65,000. Bates is located on a beautiful, 133-acre,
traditional New England campus in Lewiston, an emerging city with
an entrepreneurial climate, a lively arts scene, and a dynamic
business community. Bates is 35 miles north of Portland, 140 miles
north of Boston, and 350 miles north of New York City.
Mar 01 2022 Eastern Standard Time