Facilitate the admissions process (from inquiry to confirmed)
either at Moravian Theological Seminary of Lancaster Theological
Seminary by maintaining continuous contact with prospective
students and managing their Customer Relationship Management (CRM)
database records. Execute a comprehensive recruitment plan using
available resources to meet targeted enrollment goals for all
programs of study. Stay current on industry and campus news that
could impact the prospective student. Represent and promote
Moravian and Lancaster Seminaries in a variety of forums, creating
relationships with college counselors, chaplains, denominational
leaders, alumni, current students, faculty, staff, and others who
can identify prospective students. One Admissions Counselor will
work on each seminary campus (Bethlehem and Lancaster), each
reporting to the Senior Director of Joint Seminary Enrollment and
Financial Aid. Each Counselor will work primarily from one campus
but need to travel periodically between the two campuses.
Candidates should indicate campus location preference, if any, in
their application materials.
ESSENTIAL FUNCTIONS AND RESPONSIBILITIES:
- Manage the application process and the enrollment funnel.
- In accordance with the communications plan developed by the
Enrollment Office, maintain “high-touch” ongoing communication with
prospects and applicants through phone, text, email, Zoom
conversations, and marketing materials during discernment and
application processes that result in the achievement of targeted
new student goals for each admissions cycle.
- Respond to all new inquiries within 1 business day.
- Effectively advise prospective students regarding admissions
requirements, policies, procedures, and campus resources in person,
by telephone, written correspondence, email, and virtual forums
throughout the admissions cycle.
- Arrange campus visits and tours
- Implement recruitment strategies as outlined in the recruitment
- Arrange and visit colleges/universities, denominational
gatherings, conferences, and vocational events, virtually and
in-person. Overnight travel may be required.
- Build and strengthen relationships with alumni, feeder
colleges, programs, denominational leaders, and conferences for the
purpose of student cultivation and recruitment.
- Clearly and persuasively articulate Moravian and Lancaster
Theological Seminaries’ vision and mission to prospective students,
pastors, judicatory leaders, faculty of other institutions, and
- Energetically provide a welcoming and knowledgeable presence
for all prospective students.
Analysis & Reports
- Manage CRM and student information system (SIS) data
- Provide applicant and inquiry reports during regular meetings
with the Senior Director of Enrollment and enrollment team.
- Provide monthly Admissions reports and dashboards.
- Provide reports and feedback on effectiveness of selected
recruitment events and meetings, prospective students’ vocational
needs, and application/retention status.
- Consult with Sr. Director of Enrollment regarding Seminary
degree and certificate programs, policies, national admissions
trends (standards and policies) and offer recommendations for
improvement to overall processes.
Student Experience Mentorship
- Develop and maintain pipelines of prospective students for
degree and certificate programs.
- Provide best-in-class customer service to all prospective and
- Interact closely with all assigned students (current and
prospective) via phone, email, and virtual platforms and develop
coaching relationships to drive retention and student
- Act as a point of contact to direct students to campus
- Assist with the development of Admissions marketing
- Be dynamic, confident, self-starter, highly organized, and work
within a team.
- Perform related duties as assigned by the Sr. Director of
- Hours of work: average of 37.5 hours per week with weekend and
evening program commitments.
- Travel is required.
- Indoor work environment is temperature controlled. Regularly
works with others.
- Reading/Writing/Math - Strong skills in reading, writing, and
- Attention to Detail - Attention to detail in record keeping;
ability to manage multiple priorities at one time.
- Planning/Coordinating – Superior organizational skills; ability
to plan effective programs of service aligned with organizational
- Judgment/Decision Making - Ability to work independently,
prioritize own work, meet deadlines, maintain confidentiality.
- Communication Skills - Ability to communicate effectively with
supervisor, faculty, staff, and students; superior communication
- Social Skills - Ability to relate collegially, cooperatively,
and effectively with staff, faculty, support staff and students as
well as visitors and denominational leaders; superior and
professional interpersonal skills required.
- Vision - Close vision required over significant periods of time
to read and produce documents and reports.
- Hearing - Ability to hear verbal communication and to carry on
telephone and online Zoom conversations.
- Speech - Clear speech is required to interact with others.
- Lifting/Carrying - Light work- Exerting up to 20 pounds of
force occasionally, and/or up to 10 pounds of force frequently to
move objects. May need to lift/push/pull recruiting materials up to
- Sitting - What is required to maintain office work and use of a
- Reaching - Ability to reach above shoulder and below shoulder
at arm’s length.
- Manual dexterity - Ability to use computers and other
- Driving - Ability to drive to events
QUALIFICATIONS: A master’s degree in an
appropriate field is preferred and the Master of Divinity is
optimal. Candidates should be able to demonstrate an ability to
thrive in a fast and changing work environment, excellent
collaboration skills, and a proven ability to work as part of a
team. Experience working with integrated technology systems and
tools is a plus. Computer, Google Suite, CRM database management,
and social media literacy is required. Excellent verbal, written,
and interpersonal skills are necessary to respond to a variety of
people. Successful candidate should be a self-starter and a team
player who can work individually with students, have a commitment
to customer service, and have the ability to be a trusted
ambassador of MTS and LTS mission and goals. Requires an ability to
work a flexible work schedule including evenings and weekends to
best accommodate student needs. Theological, college or graduate
school recruitment experience and ordination is strongly
TO APPLY: Qualified candidates should
attach their cover letter and resume to the online application by
clicking “Apply Now”. Please attach documents as a PDF file.
Link to our DEI Action Plan: https://www.moravian.edu/dei-action-plan
Deep respect for others is fundamental to the Moravian
University community. Moravian University does not discriminate
against any person based on actual or perceived race, color, sex,
religion, ancestry, genetic information, national origin, sexual
orientation, gender identity or expression, familial status,
marital status, age, veteran status, disability, use of guide or
support animals and/or mechanical aids, or any other basis
protected by applicable federal, state, or local laws. In
compliance with the requirements of Title IX, Moravian University
does not discriminate on the basis of sex in its educational
program and activity, including employment.
Concerns regarding all forms of discrimination, including sexual
harassment and/or sex discrimination in employment:
Leah M. Naso
Title IX Coordinator/Compliance Officer
210 Colonial Hall
1200 Main St.
Bethlehem, Pennsylvania 18018
Concerns regarding gender and equity in athletics:
Assistant Athletic Director
148 Johnston Hall
1200 Main St.
Bethlehem, Pennsylvania 18018
Concerns regarding the application of Title IX:
U.S. Department of Education
Office of Civil Rights
100 Penn Square East, Suite 515
Philadelphia, PA 19107-3323
Report sexual harassment/sex discrimination online anytime (can
be anonymous) at www.moravian.edu/titleix. Grievance procedures can
be found in the institutional Equal Opportunity, Harassment, and
Non-Discrimination Policy at www.moravian.edu/policy.
Please visit moravian.edu/benefits to
review benefits offered at Moravian University.*
WORK ENVIRONMENT: The work environment
characteristics described here are representative of those
encountered while performing the essential functions of this
The individual is routinely exposed to indoor conditions,
minimum outdoor weather and temperature extremes, and moderate
Pursuant to the ADA, Moravian University will provide reasonable
services and accommodation(s) to employees with qualified
disabilities in order to perform the essential functions of their
employment, except when doing so would be unduly disruptive and/or
result in undue hardship to the University. Accommodations are
determined on a case-by-case basis through documentation review and
an interactive interview process that includes the employee's
supervisor. Requests for accommodation or questions about this
process should be directed to Human Resources at email@example.com or
610.861.1527. View the standard physical demands for positions at
Moravian University. If this position requires additional or
different demands, a Human Resources team member will notify
The specific statements shown in each section of
this description are not intended to be all-inclusive. They
represent typical elements and criteria necessary to successfully
perform the job.
*Please visit this link to review the benefit
eligibility status associated with this position.
Moravian University offers students a private education they
will not find anywhere else: personal attention and preparation for
life with a record of success longer than our nation's history.
Located in Bethlehem, Pennsylvania and offering undergraduate and
graduate degrees that blend liberal arts with professional
programs, Moravian University has been preparing students for
reflective lives, fulfilling careers, and transformative leadership
in a world of change since 1742. Moravian University is a member of
The New American Colleges and Universities (NAC&U), a national
consortium of selective, small to mid-size independent colleges and
universities dedicated to the purposeful integration of liberal
education, professional studies, and civic engagement. Visit
moravian.edu to learn more about how the Moravian University focus
on education for all prepares its students for life-long success.
Moravian University is an equal opportunity employer valuing
diversity and encouraging individuals from under-represented
populations to apply. EOE