DIGITAL ENGAGEMENT COORDINATOR School of Medicine/UT Health RGV

DIGITAL ENGAGEMENT COORDINATOR School of Medicine/UT Health RGV

Posting Number: SRGV5611
Number of Vacancies: 1
Location: Edinburg, Texas
Department: University Marketing and Communications
FLSA: Exempt

Scope of Job:
Responsible for planning, creating and executing paid and organic social media campaigns, discovering and creating relevant content, and helping implement and sustain the university's online, social media, and other digital marketing initiatives with special focus on the School of Medicine and UT Health RGV.

Description of Duties:
• Responsible for content development, creation and execution of strategic social media campaigns and digital marketing efforts to support assigned goals.
• Assists with all tasks related to specific digital marketing campaigns, including brainstorming, preparation, development, audience segmentation, maintenance of flowcharts, monthly budgets, delivery caps, and supporting metrics to guide optimization for future campaigns.
• Serves as department liaison and project coordinator for digital projects meeting strategic communication and marketing goals as determined by the supervisor.
• Attends relevant client meetings and workshops as needed to stay up-to-date with client-specific goals and needs.
• Operates assigned social media channels (Facebook, Twitter, Snapchat, Instagram, etc.) on an ongoing/daily basis and proactively responds to direct messages and comments keeping in line with the university’s best practices.
• Manages all assigned search/keyword and display/banner ad campaigns from inception to completion, including defining target audiences, writing copy, working with graphic designers, monitoring budgets, and following up with clients regarding results.
• Coordinates all assigned projects related to Search Engine Optimization (SEO) and Search Engine Marketing (SEM).
• Identifies opportunities to engage digitally with the target audience and seeks ways to integrate social media content in traditional marketing materials and makes recommendations for improvement.
• Assists with reporting, collecting data, performance analysis and generating reports related to digital marketing campaigns.
• Performs other duties as assigned.

Supervision Received:
General supervision from assigned supervisor.

Supervision Given:
Direct supervision of assigned staff.

Required Education:
• Bachelor’s degree in business, marketing, communications, english, psychology or another closely related field from an accredited university or • Bachelor’s degree in an unrelated field and three (3) years of the required experience

Preferred Education:
None

Licenses/Certifications:
Preferred: industry specific certifications (Google Advanced Display Ads, Google Advanced Search Ads, Facebook Blueprint

Required Experience:
Two (2) years of related experience in communications, digital marketing/social media and/or marketing

Preferred Experience:
None

Equipment:
Use of standard office equipment. Strong knowledge of digital media and online communications (Facebook, Twitter, Snapchat, Instagram). Basic graphic design, HTML, and video editing skills. Working knowledge of web analytics (Google Analytics, Facebook Ads reporting, Twitter Analytics, etc.) Proficient in Microsoft Office (Word, Excel, PowerPoint) and/or Google’s suite (Docs, Sheets, Slides). Some digital ad buying experience.

Working Conditions:
Needs to be able to successfully perform all required duties. Office Environment; some travel and weekend work is required.

Exerting up to 10 pounds of force occasionally, and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body.

Note: This is identified as a hybrid remote (work from home) position and will require reliable high-speed internet and a dedicated workspace when working from home.

Other:
Exceptional planning and organizational skills. Excellent customer service skills. Ability to work independently and contribute to team projects. Ability to handle multiple projects in a busy office environment. Strong interest in emerging technologies. Experience in higher education marketing or student recruitment is a plus.

Physical Capabilities: N/A
Employment Category: Full-Time
Minimum Salary: Commensurate with Experiance
Posted Salary: Commensurate with Experience
Position Available Date: 01/19/2022
Grant Funded Position: No
If Yes, Provide Grant Expiration Date:

EEO Statement:
It is the policy of The University of Texas Rio Grande Valley to promote and ensure equal employment opportunities for all individuals without regard to race, color, national origin, sex, age, religion, disability, sexual orientation, gender identity or expression, genetic information or protected veteran status. In accordance with the requirements of Title VII of the civil rights act of 1964, the title IX of the Education Amendments of 1972, Section 504 of the Rehabilitation Act of 1973, and the Americans with Disabilities Act of 1990, as amended, our University is committed to comply with all government requirements and ensures non-discrimination in its education programs and activities, including employment. We encourage women, minorities and differently abled persons to apply for employment positions of interest.

Special Instructions to Applicants:
Dear Applicant, Human Resources will not be held responsible for redacting any confidential information from the documents you attach with your application. The confidential information includes the following: *Date of Birth *Gender *Ethnicity/Race Please make sure that you omit this information prior to submission. We are advising that Human Resources will be forwarding your application to the department as per your submission. The University of Texas Rio Grande Valley reserves the right to discontinue accepting applications prior to the stated close date of this position, after meeting the posting requirement of three (3) calendar days. If you have any questions, please visit our Careers site at https://careers.utrgv.edu for detailed contact information.

Additional Information:
UTRGV is a distributed location institution and working location is subject to change based on need.

All UTRGV employees are required to have a criminal background check (CBC). Incomplete applications will not be considered.

Substitutions to the above requirements must have prior approval from the Chief Human Resources Officer.

To apply, visit https://careers.utrgv.edu/postings/32386 jeid-5a36b6c530ec4349ba2c5b3b57958102