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Assistant Director of Digital Content

The Catholic University of America
District of Columbia, United States
Salary Not specified
Posted Date
Jan 20, 2022

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Position Type
Administrative, Business & Administrative Affairs, Public Relations & Marketing (Campus)
Employment Level
Employment Type
Full Time
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Assistant Director of Digital Content

Job ID: 2021-11044
Category: Advancement

The Division of University Advancement seeks a qualified individual for the position of Assistant Director of Digital Content within Advancement Communications. Reporting to the Senior Associate Director of Digital Content, this position will assist in managing the digital presence for constituent engagement functions of the division, working in close coordination with the Senior Director of Communications and the rest of the Advancement Communications Team. This digital presence includes the division’s social media (primarily, @CatholicUalumni), website sites (primarily,, email campaigns, video productions, and other emerging mediums, with the dual goals of increasing engagement among the division’s constituents (alumni, parents, donors, etc.) and also increasing revenue and event attendance through the direct and indirect use of these mediums. Other duties as assigned. This is a full-time position. Unless otherwise noted, work is conducted on-site at an open office environment at the University.

Daily social media posts - Create content for University Advancement's social media channels. Role includes creating original content, coordinating with the University's Division of Communications on larger campaigns, and collaborating with partners throughout the University on special initiatives. The key objective is building and maintaining a highly engaged community of supporters on social media that will be receptive to University Advancement's multichannel fundraising and event initiatives.

Website content - Administer content for University Advancement's websites. Most content is updated, scheduled, or maintained using a WYSIWYG editor with some refinements or revisions of HTML and in-line CSS code. The goal is to ensure that the content is current, accurate, and focused on the proper initiatives.

Email communications - Prepare, edit, and send email communications using a drag-and-drop editor. Most emails are recurring and focused on events, requiring changes to event details, such as name, date, time, and location. The goal is to succinctly provide the information constituents need and that University Advancement requires so that everyone is prepared.
Email lists - Prepare and upload email lists. Pull lists from a database using basic queries. Refine lists in Microsoft Excel, usually by removing extraneous fields, removing duplicate email addresses, removing email addresses that appear in other lists, or merging multiple lists. The goal is to ensure messages are sent only to the desired audiences.

Event imagery - Before events, prepare slideshows for speaker presentations using Microsoft PowerPoint or Google Slides, ensuring that images are well-selected and properly timed. After events, receive images taken by event photographers and upload them to the proper directories so that they may accessed appropriately.

Logistics - Schedule talent, vendors, and facilities for creative projects, such as video productions or photoshoots. The goal is to make sure these projects and coordinated and everyone knows what is expected. Also, oversee the contracting process to ensure vendors are paid appropriately.

Graphics - Edit, resize, and crop images; create basic graphics; and optimize images sizes for use across the Division's digital presence.

Video captions - Transcribe videos and create captions/subtitles for the videos to allow for content to be enjoyed without audio.
Editing - With a commanding understanding of the University's style guide and brand standards, edit and proofread content prepared by others on the Advancement Communications team. The goal is to ensure digital and print communications are aligned in messaging and style and that information is accessible, accurate, and appropriate for the target audience via the intended communications channel.

Analytics and reports - Monitor the performance of digital content and prepare reports that demonstrate the health of University Advancement's digital presence.

Bachelor’s degree required with three (3) to five (5) years of experience working in a communications or marketing role within a higher education institution. Relevant education can supplement years of experience.

Direct experience creating social media campaigns. Experience with Drupal or other content management systems along with basic HTML and CSS coding abilities. Proficient with Microsoft Excel, Microsoft PowerPoint, Adobe Photoshop and graphic design. Photography, videography, and digital analytics proficiencies preferred, but not required.

To apply, visit
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