DIRECTOR OF INTEGRATED MARKETING AND COMMUNICATIONS

Job no: 251086-LI
Work type: Partial Remote, Staff-Full Time
Department: DCS/MARKETING&COMM/IMC GEN
Location: Madison
Categories: Marketing



Job Summary:

Continuing Studies seeks a marketing and communications professional, with digital marketing experience, who has a growth mindset, is collaborative, has a strong customer-service orientation, and possesses keen analytical abilities and superior communication skills. Reporting to the dean, the new Marketing Director should be a strategic thinker and a strong problem solver, blending creative and analytical skills. He or she must possess the ability to strategically lead a marketing organization, to partner and communicate effectively with a range of stakeholders, and to maximize ROI on marketing investments.

This senior leader will develop, implement, and evaluate brand and marketing strategy for a variety of institutional-level programs that are included in the Chancellor's strategic framework 2020-2025 for revenue growth: summer term, professional degrees & certificates (PDC), and the online undergraduate degree (OUD), as well as precollege and noncredit professional programming. The marketing director will be expected to deliver in three main areas: 1) development of marketing strategies with a focus on digital marketing; 2) execution with a focus on ROI, necessary organizational structure and capabilities, and being agile; and 3) leveraging across the portfolio of educational programs. Shifting demographics and technologies will require new services, policies, technologies, and partnerships to support the lifelong learner. Director will be expected to lead and manage our marketing efforts in the context of campus and division priorities and culture while leveraging opportunities and recognizing constraints.

About the Job:

Marketing Director (Inst) (CM075)

Institutional Statement on Diversity:

Diversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals.

The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background - people who as students, faculty, and staff serve Wisconsin and the world.

For more information on diversity and inclusion on campus, please visit: Diversity and Inclusion

Education:

Required
Bachelor's Degree

Qualifications:

Bachelor's degree required. Seven or more years of progressively responsible professional marketing experience in an agency, company, or other complex organization with a preference for experience in higher education. Experience required in building brands and in designing, implementing, and evaluating integrated strategic marketing campaigns with a strong emphasis in digital marketing.

Other desired qualities:
-- An ability to strategically lead the marketing team including connecting to campus vision, mission, and initiatives, articulating core competencies, and creating an agile organizational structure
-- Ability to develop marketing plans to yield necessary digital leads to meet enrollment goals
-- Experience working with external vendors and demonstrated ability to leverage vendor relationships and capabilities, particularly in support of digital marketing
-- Ability to work with internal and external partners, build new partnerships, and maintain existing
-- Demonstrated understanding of ROI related to marketing campaigns and experience developing metrics and reporting to show ROI
-- Collaborative and collegial; eager to engage with senior leaders, program directors, and other stakeholders and build strong personal relationships; a skilled negotiator with a disposition for win-win solutions
-- An entrepreneurial, growth mindset with an openness to new ideas and approaches
-- Demonstrated ability to lead, adapt and effect change in a large, decentralized, complex and fluid environment
-- Outstanding oral, written, and digital communication skills
-- Enthusiasm for education, particularly higher education, a plus

COVID-19 Considerations:

UW-Madison continues to follow necessary health and safety protocols to protect our campus from COVID-19. All employees remain subject to the COVID-19 Workplace Safety Policy: https://policy.wisc.edu/library/UW-5086 . Please visit https://covidresponse.wisc.edu for the most up-to-date information.

Department(s):

A932000-DIVN OF CONTINUING STUDIES/MARKETING&COMM/IMC GEN

Work Type:

Full Time: 100%

This position requires some work to be performed in-person, onsite, at a designated campus work location. Some work may be performed remotely, at an offsite, non-campus work location.

Appointment Type, Duration:

Ongoing/Renewable

Salary:

Minimum $90,000 ANNUAL (12 months)
Depending on Qualifications

How to Apply:

To apply for this position, please click on the "" button. You will be asked to upload a resume, cover letter, and list of three professional/supervisor references as a part of the application process. References will not be contacted without prior notice. Please ensure your resume and cover letter address how you meet the minimum/preferred qualifications for the position.

Contact:

Taylor Zeilinger
taylor.zeilinger@wisc.edu
608-263-4431
Relay Access (WTRS): 7-1-1 (out-of-state: TTY: 800.947.3529, STS: 800.833.7637) and above Phone number (See RELAY_SERVICE for further information. )





Official Title:

Marketing Director (Inst)(CM075)

Employment Class:

Limited

Job Number:

251086-LI

The University of Wisconsin is an Equal Opportunity and Affirmative Action Employer. We promote excellence through diversity and encourage all qualified individuals to apply.

If you need to request an accommodation because of a disability, you can find information about how to make a request at the following website: https://employeedisabilities.wisc.edu/disability-accommodation-information-for-applicants/

Employment will require a criminal background check. It will also require you and your references to answer questions regarding sexual violence and sexual harassment.

The University of Wisconsin System will not reveal the identities of applicants who request confidentiality in writing, except that the identity of the successful candidate will be released. See Wis. Stat. sec. 19.36(7).

The Annual Security and Fire Safety Report contains current campus safety and disciplinary policies, crime statistics for the previous 3 calendar years, and on-campus student housing fire safety policies and fire statistics for the previous 3 calendar years. UW-Madison will provide a paper copy upon request; please contact the University of Wisconsin Police Department .

Applications Open: Jan 19 2022 Central Standard Time
Applications Close: Feb 4 2022 11:55 PM Central Standard Time