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Marketing Manager, Live Performances & Lodging

Employer
Interlochen Center for the Arts
Location
Michigan, United States
Salary
Salary Not specified
Posted Date
Jan 20, 2022

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Position Type
Faculty Positions, Business & Management, Marketing & Sales, Communications, Other Communications
Employment Level
Non-Tenured Track
Employment Type
Full Time
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A global destination for artists and arts enthusiasts, Interlochen Center for the Arts nurtures creativity through five dynamic platforms: Interlochen Arts Camp, the renowned summer arts program; Interlochen Arts Academy, the nation’s premier fine arts boarding high school; Interlochen Presents, a producer of more than 600 annual performances by internationally celebrated guest artists, Interlochen students, and faculty; Interlochen Public Radio, two listener-supported, 24-hour public radio stations (classical music and news); and Interlochen College of Creative Arts, a convener for lifelong learning in the arts.

 

The Marketing Manager, Live Performances and Lodging oversees strategy and execution of promoting live Interlochen performances and on-campus lodging to maximize ticket sales and occupancy rates. Reporting to the Director of Marketing, this position leads the strategy and execution of multi-channel marketing campaigns that develop new audiences, engage patrons, drive ancillary revenue and amplify the mission of Interlochen. Key institutional partners include the VP of Strategic Communications & Engagement, Guest and Patron Services, Interlochen Presents, Media/ Public Relations and Content teams.

 

Job Responsibilities:

  • Drive attendance, occupancy, and revenue goals for Interlochen Presents, campus lodging, and other related business opportunities.

  • Utilize analytics to assess the effectiveness of marketing campaigns and their impact on organizational goals.

  • Write effective marketing copy for a variety of marketing materials; including but not limited to website copy, ad copy, email, landing pages, brochures, and direct mail.

  • Liaise with artist management companies and their marketing contacts and oversee the development of event marketing materials. 

  • Develop and oversee the execution of a strategic season launch plan for Interlochen Arts Festival and year-round campus events. 

  • Partner with Media Relations to broaden awareness of major institutional events to deepen relationships with the region. 

  • Manage on-site visits of regional media supporting day-of-show concert promotions. 

  • Partner with local and regional media organizations to secure media sponsor/ trade agreements.

  • Develop strategy, book placements, and verify runs for multi-media advertising plans.

  • Ensure donor and sponsor recognition agreements are implemented as agreed upon with philanthropic and corporate sponsors.

  • Increase visibility of Interlochen's campus lodging facilities within the regional tourism market.

  • Strategize with the Guest Services team and other institutional partners to maximize revenue from bookings, while increasing guest engagement with institutional mission. 

  • Liaise with regional tourism and local businesses to develop potential cross-promotions, bundling opportunities, and market intelligence.      

  • Manage audience segmentation and create constituent reports in Salesforce 

  • Prepare visual assets using Photoshop, including light touch up, cropping, and resizing of images.

  • Extract and prepare data for marketing analytics reporting

  • Coordinate marketing research projects

  • Lead special projects within the marketing operations team

  • Provide website support

    • Execute basic search engine optimization (SEO) updates to ICA’s websites. Including but not limited to content development implementation, page title, and meta description optimization, image optimization, etc. 

    • Execute various website updates. Including but not limited to: event creation, program updates, various content and image updates, etc.

  • xBachelor’s degree (preferably in marketing, business, communications, English, journalism, public relations or similar program)
  • Minimum of 3 years professional experience.
  • Education or student recruitment marketing experience a plus.
  • Proven digital marketing acumen, including reporting/analytics experience, with strong copywriting skills, attention to detail, knowledge of the latest trends and best practices in online marketing and measurement, and track record of success.
  • Experience working in Google Analytics, digital advertising platforms, Photoshop, project management systems, and content management systems (Drupal experience is a plus).
  • Demonstrated success in partnering with internal teams to deliver effective integrated marketing campaigns, with a solid foundation in CRM and experience in developing and managing nurture and drip campaigns.
  • Effective collaborator with excellent interpersonal skills, who is organized and able to successfully manage numerous projects simultaneously.

Application Materials Required: Cover letter and Resume



Safeguarding our students, guests, and employees is a valued mission within Interlochen Center for the Arts. As a condition of employment, Interlochen Center for the Arts requires all new hires to receive various vaccinations, including the influenza and COVID-19 vaccines, barring an approved exemption. Prior to beginning employment, all employees must be fully vaccinated against COVID-19 and all new hires will be required to submit proof of vaccination prior to their start date.

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