A global destination for artists and arts enthusiasts,
Interlochen Center for the Arts nurtures creativity through five
dynamic platforms: Interlochen Arts Camp, the renowned summer arts
program; Interlochen Arts Academy, the nation’s premier fine arts
boarding high school; Interlochen Presents, a producer of more than
600 annual performances by internationally celebrated guest
artists, Interlochen students, and faculty; Interlochen Public
Radio, two listener-supported, 24-hour public radio stations
(classical music and news); and Interlochen College of Creative
Arts, a convener for lifelong learning in the arts.
The Marketing Manager, Live Performances and Lodging oversees
strategy and execution of promoting live Interlochen performances
and on-campus lodging to maximize ticket sales and occupancy rates.
Reporting to the Director of Marketing, this position leads the
strategy and execution of multi-channel marketing campaigns that
develop new audiences, engage patrons, drive ancillary revenue and
amplify the mission of Interlochen. Key institutional partners
include the VP of Strategic Communications & Engagement, Guest
and Patron Services, Interlochen Presents, Media/ Public Relations
and Content teams.
Drive attendance, occupancy, and revenue goals for Interlochen
Presents, campus lodging, and other related business
Utilize analytics to assess the effectiveness of marketing
campaigns and their impact on organizational goals.
Write effective marketing copy for a variety of marketing
materials; including but not limited to website copy, ad copy,
email, landing pages, brochures, and direct mail.
Liaise with artist management companies and their marketing
contacts and oversee the development of event marketing
Develop and oversee the execution of a strategic season launch
plan for Interlochen Arts Festival and year-round campus
Partner with Media Relations to broaden awareness of major
institutional events to deepen relationships with the
Manage on-site visits of regional media supporting day-of-show
Partner with local and regional media organizations to secure
media sponsor/ trade agreements.
Develop strategy, book placements, and verify runs for
multi-media advertising plans.
Ensure donor and sponsor recognition agreements are implemented
as agreed upon with philanthropic and corporate sponsors.
Increase visibility of Interlochen's campus lodging facilities
within the regional tourism market.
Strategize with the Guest Services team and other institutional
partners to maximize revenue from bookings, while increasing guest
engagement with institutional mission.
Liaise with regional tourism and local businesses to develop
potential cross-promotions, bundling opportunities, and market
Manage audience segmentation and create constituent reports in
Prepare visual assets using Photoshop, including light touch up,
cropping, and resizing of images.
Extract and prepare data for marketing analytics reporting
Coordinate marketing research projects
Lead special projects within the marketing operations team
Provide website support
Execute basic search engine optimization (SEO) updates to ICA’s
websites. Including but not limited to content development
implementation, page title, and meta description optimization,
image optimization, etc.
Execute various website updates. Including but not limited to:
event creation, program updates, various content and image updates,
- xBachelor’s degree (preferably in marketing, business,
communications, English, journalism, public relations or similar
- Minimum of 3 years professional experience.
- Education or student recruitment marketing experience a
- Proven digital marketing acumen, including reporting/analytics
experience, with strong copywriting skills, attention to detail,
knowledge of the latest trends and best practices in online
marketing and measurement, and track record of success.
- Experience working in Google Analytics, digital advertising
platforms, Photoshop, project management systems, and content
management systems (Drupal experience is a plus).
- Demonstrated success in partnering with internal teams to
deliver effective integrated marketing campaigns, with a solid
foundation in CRM and experience in developing and managing nurture
and drip campaigns.
- Effective collaborator with excellent interpersonal skills, who
is organized and able to successfully manage numerous projects
Application Materials Required: Cover letter and Resume
Safeguarding our students, guests, and employees is a valued
mission within Interlochen Center for the Arts. As a condition of
employment, Interlochen Center for the Arts requires all new hires
to receive various vaccinations, including the influenza and
COVID-19 vaccines, barring an approved exemption. Prior to
beginning employment, all employees must be fully vaccinated
against COVID-19 and all new hires will be required to submit proof
of vaccination prior to their start date.