Digital Marketing and Communications Manager

Job Summary

The Digital Marketing and Communications (MarComm) Manager reports to the Director of Digital Marketing and Communications. In collaboration with departmental colleagues and those distributed across the university, the Digital MarComm Manager creates and implements an integrated digital strategy that includes original content, live event streaming and post-streamed, repackaged content, for a wide range of university digital communication and marketing platforms. These platforms include but are not limited to university websites, blogs, social media, video, audio, marketing automation platform and e-newsletters channels -- designed to market and promote SJSU to key audiences.

The incumbent will organize and implement digital assets and publish digital content to maximize SJSU’s exposure, promote SJSU’s brand and achieve goals via digital communication channels while upholding SJSU’s web and accessibility standards. The Digital MarComm Manager supervises one or more marketing communications specialists who support specific colleges and programs and provides scheduled reports, audits and analysis related to Google Analytics, video, social media, search engine optimization, marketing campaigns, and advertising. The incumbent will champion all efforts to livestream events so as to showcase the vibrancy of the university community and will become the in-house expert and trainer to help departments and groups share their events. The Digital Marketing and Communications Manager is a member of the university’s emergency communications team.

Key Responsibilities

• Create and implement digital communications/marketing strategies on various communication channels (e.g. websites, social media, blogs, video, audio, e-marketing) that supports university’s strategic goals and key initiatives.
• Develop compelling stories, messages and visuals that attract and grow a digital audience while following SJSU’s brand standards and communication style guidelines.
• Write original content, coordinate, edit and proofread written contributions from others and maintain quality, consistency and relevance.
• Manage all required content (text, video, images, etc.) and provide metadata, such as keywords and short descriptions, to accompany each piece of content.
• Work with event organizers (e.g. Special Events, Athletics, Hammer Theatre/College of Humanities and the Arts as well as other colleges, Division of Student Affairs, Division of Academic Affairs, Dr. Martin Luther King Library) to expand their audience by promoting activities and special events via live-steaming and post-event edited/repackaged video segments that engage audiences.
• Work with Director of Digital marketing and Communications and SJSU Information Technology division to incorporate/embed streaming and social media content into website user journey so users experience the vibrancy and variety of the SJSU experience.
• Develop e-newsletters, drip campaigns, and landing pages leveraging marketing automation software platforms (e.g. Marketo).
• Create digital advertising marketing plans and strategies to increase brand awareness, enrollment, donor/alumni engagement, and other key university initiatives.
• Lead campus-wide social media and streaming strategy and provide training to SJSU Campus Communicators Network; guide efforts of student assistants and campus employees in social media and live streaming best practices that advance SJSU's strategic goals.
• Lead in the development, ideation and scheduling of social media content; manage a rich content and streaming calendar and social media guide.
• Produce high quality, engaging, and visually interesting still photos, video images/videography, live content and edit post-event content for a variety of platforms.

Knowledge, Skills & Abilities

• Expert writing, editorial, interpersonal communication, active listening, analytical skills
• Ability to effectively present ideas and concepts in presentation format
• Comprehensive knowledge of web communications with the ability to develop and execute communications in evolving media to effectively promote and position the university
• Expert in web content standards, blogging, email marketing, social media marketing and event streaming
• Knowledge in marketing automation software platforms (e.g. Marketo) to develop but not limited to e-newsletters, drip campaigns, and landing pages
• Knowledge in social media platforms/tools (e.g. Hootsuite, SocialSprout, Oktopost), and an understanding of audience demographics and how they use these platforms to guide content and technology (e.g., Twitter, LinkedIn, YouTube, Instagram, Facebook, Google, Reddit, Snapchat, Pinterest, Periscope, blogs, wikis, RSS, etc.)
• Familiarity with best practices for live streaming via Zoom, Vimeo Live, Youtube Live, IG Live
• Ability to produce still photos, video images/videography and live content for a variety of communications. Skills and ability with photo and video editing software (online and native applications) is necessary
• Knowledge in data and analytics to measure impact, create metrics reports and refine strategies (e.g., Google Analytics, Facebook Insights, Twitter Analytics, various social tools.)
• Ability to write and edit HTML and CSS
• Ability to train others on new skills and procedures and provide lead work direction
• Knowledge of web usability, accessibility, browser compatibility, design, prototyping and deploying mobile-friendly, responsive websites
• Knowledge of online and native creative applications, such as Photoshop and Premiere, and the encoding standards for optimal online delivery of multimedia content

Required Qualifications

• A bachelor's degree and/or equivalent training
• Six years of administrative work experience involving study, analysis, and/or evaluation leading to the development or improvement of administrative policies, procedures, practices, or programs

Preferred Qualifications

• Experience developing and implementing strategic digital communications on websites and social media on behalf of a large organization
• Experience with digital and social media marketing
• Experience managing staff
• Experience working within content management systems (CMS) to update, curate and manage digital content
• Experience producing and editing photos, videos and live content

Compensation

Classification: Administrative Analyst/Specialist III
Anticipated Hiring Range: $7,301/month - $7,917/month
Salary Range: $5,908/month - $11,481/month

San José State University offers employees a comprehensive benefits package typically worth 30-35% of your base salary. For more information on programs available, please see the Employee Benefits Summary .

Application Procedure

Click Apply Now to complete the SJSU Online Employment Application and attach the following documents:

• Resume
• Letter of Interest

All applicants must apply within the specified application period: January 18, 2022 through February 1, 2022. This position is open until filled; however, applications received after screening has begun will be considered at the discretion of the university.

Contact Information

University Personnel
jobs@sjsu.edu
408-924-2252

CSU Vaccination Policy

The CSU requires faculty, staff, and students who are accessing campus facilities to be immunized against COVID-19 or declare a medical or religious exemption from doing so. Any candidates advanced in a currently open search process should be prepared to comply with this requirement as a condition of employment. The system wide policy can be found at https://calstate.policystat.com/policy/9779821/latest/ and questions may be sent to jobs@sjsu.edu .



Additional Information

Satisfactory completion of a background check (including a criminal records check) is required for employment. SJSU will issue a contingent offer of employment to the selected candidate, which may be rescinded if the background check reveals disqualifying information, and/or it is discovered that the candidate knowingly withheld or falsified information. Failure to satisfactorily complete the background check may affect the continued employment of a current CSU employee who was offered the position on a contingent basis.

The standard background check includes: criminal check, employment and education verification. Depending on the position, a motor vehicle and/or credit check may be required. All background checks are conducted through the university's third party vendor, Accurate Background. Some positions may also require fingerprinting. SJSU will pay all costs associated with this procedure. Evidence of required degree(s) or certification(s) will be required at time of hire.

SJSU IS NOT A SPONSORING AGENCY FOR STAFF OR MANAGEMENT POSITIONS. (e.g. H1-B VISAS)

All San José State University employees are considered mandated reporters under the California Child Abuse and Neglect Reporting Act and are required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.

Equal Employment Statement

San José State University (SJSU) is an Equal Opportunity/Affirmative Action employer committed to nondiscrimination on the basis of age, ancestry, citizenship status, color, creed, disability, ethnicity, gender, genetic information, marital status, medical condition, national origin, race, religion or lack thereof, sex, sexual orientation, transgender, or protected veteran status consistent with applicable federal and state laws. This policy applies to all SJSU students, faculty and staff programs and activities. Title IX of the Education Amendments of 1972, and certain other federal and state laws, prohibit discrimination on the basis of sex in all education programs and activities operated by the university (both on and off campus).



Advertised: January 18, 2022 (9:00 AM) Pacific Standard Time
Applications close: