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Senior Director of Brand Marketing

Parker Univeristy
Texas, United States
Salary Commensurate with experience
Posted Date
Jan 19, 2022

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Position Type
Administrative, Business & Administrative Affairs, Public Relations & Marketing (Campus), Jobs Outside Academe, Non-profit & Government Organizations
Employment Level
Employment Type
Full Time
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Are you interested in building a career that makes a difference and creates a legacy? Parker University, the fourth-fastest growing college in Texas and the fastest-growing college in Dallas, is currently searching for a Senior Director of Brand Marketing to provide strategic leadership of the University’s integrated brand marketing with an emphasis on creative, events, and traditional channels.  In this role you will work closely with the Chief Marketing Officer and members of senior staff to support a cohesive portfolio of brand efforts that support the mission and values of Parker University via cohesive campaigns, cutting-edge creative, and effective advertising.  



The position responsibilities include, but are not limited to the following: 

  • Accountable for multiple sectors of the Marketing department, such as Creative and Events, including but not limited to team org structure, performance reviews, goal setting, and all appropriate project and task timelines.
  • Develop and implement a multiple-brand-wide marketing action plan including priorities, budget forecasts, tactics, timelines and measurements that support the user life cycles--from recruiting to post-graduate services, to seminar attendee customer support, to attracting patients to Parker clinics. 
  • Oversee the Marketing Creative task loads and budgets to ensure efficient and strategic utilization.
  • Manage all aspects of grassroots, local, and broad event activations and involvement.  
  • Drive innovation in our advertising/marketing efforts that keeps Parker ahead of similar competition with a focus on continuous improvement.
  • Contribute to brand development with a highly educated approach around channel effectiveness, market understanding, and research-derived/data-driven decisioning.
  • Collaborate with senior members across the organization to build and own the marketing plan, working closely with the Sr. Director of Mktg Technology, and ensuring we meet larger business strategies. 
  • Maintain a strong understanding of brand awareness, analytics that drive the business goals, and the effectiveness of different brand activations (i.e. events, sponsorships, media usage, and more).
  • Show a continuous, proven track record of inheriting and improving existing brands and implementing fresh new strategies.
  • Demonstrate critical thinking and decision-making skills to promptly navigate obstacles, resolve issues, and effectively advocate for your team.
  • Provide oversight to employees in staff management, development, and evaluation.
  • Serve on University committees as assigned.
  • Ability to work occasional evenings and weekends with some travel required.
  • Perform other tasks as may be assigned by the Chief Marketing Officer.


    EDUCATION/EXPERTISE: Ten (10) or more years marketing and management experience. Minimum five years higher education, healthcare, or events experience. Advanced degree highly preferred.


    JOB REQUIREMENTS/SKILLS/ETC.:  Excellent written, verbal, and interpersonal skills. Proven track record of managing and executing large number of projects consecutively or in parallel, involving many stakeholders and agencies, and defined KPIs. Deep understanding of the latest marketing tools and channel efficacy. Strong organizational and project management skills (Agile-preferred). Proven leadership skills. Strong consensus builder and collaborative manager; team player. Able and willing to travel to different events (10%).


    Parker University is committed to building a diverse and inclusive community and strongly encourage candidates from underrepresented groups to apply.




    Founded in 1982 by Dr. James William Parker, Parker University has more than 1,800 students and 34 academic programs. Parker University proudly offers its famed Doctor of Chiropractic degree and programs in Business and Technology and Health Sciences. 

    Parker University has been recognized as a Great College to Work For® and one of the 25 Fastest-Growing Colleges in the U.S.

    Parker University offers competitive salaries, generous benefits, and the opportunity to engage with our unique campus community.


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