General Statement of Job
The Admissions Communications and Marketing Coordinator oversees
and manages all communications with prospective and new students
through the entire admission funnel via multiple communication
platforms; primarily through the TargetX Constituent Relationship
Management (CRM) software.
Serves as the lead Campaign Manager for TargetX. Also, creates
and updates admissions web pages, manages all admissions social
media platforms. Primary liaison between admission and University
Relations and Marketing (URM) and maintains a master communication
plan including publications, events, social media, email, text,
Facilitates the creation and development of layout and design
concepts of various print and electronic materials and admissions
website pages, direct mail pieces, newsletters, emails, drip
campaigns for all student recruitment materials.
Specific Duties and Responsibilities
Coordinator for professional and creative judgment to create
communications to represent University image and messages for
programs, recruitment and event initiatives, and admissions
In collaboration with URM, uses professional discretion to
recommend appropriate content and visual aids to use on website, in
publications, recruitment and event materials, departmental
brochures and other printed material.
In coordination with the Dean provides professional judgment to
develop, oversee and maintain a master communication plan including
publications, events, social media, email drip campaigns, text,
Use specialized knowledge in the field of communications to
prepare and implement all communication campaigns related to
admissions, recruitment, and events.
Be very comfortable multitasking on a number of different
projects with various student populations simultaneously.
Be able to meet tight deadlines while being respectful and
having a positive attitude with colleagues and students.
Is responsible for developing the campaign workflows and the
scheduling of campaigns in Target X with the ultimate goal of
increasing communication effectiveness for recruits.
Provide monthly data analytics on current campaigns and make
professional recommendations as needed.
Write copy for initiatives, including admissions, recruitment,
Create a plan for sending out all communications for a full
Builds and repairs web forms within Target X.
Attends publication meetings and corresponds with Admissions
staff and other departments regarding recruitment and
Spearheads initiatives for ensuring Admissions complies with
university data standards protocols.
Performs other duties as required.
Education, Experience, and Licenses
Bachelor’s degree from an accredited four-year college or
university in communications, business, or a related field is
Two to four years of work-related experience is preferred; or an
equivalent combination of education and experience.
Knowledge, Skills, and Abilities
To perform this job successfully, an individual must be able to
perform each essential duty satisfactorily. The requirements listed
below are representative of the knowledge, skill, and/or ability
required. Reasonable accommodations may be made to enable
individuals with disabilities to perform the essential
- Ability to respond to common inquiries or complaints.
- Ability to effectively communicate both verbally and by written
means at a very high level.
- Ability to make ethical decisions in doing what is best for
both students and the University.
- Ability to effectively present information to administrators,
faculty, staff, regulators, students, public groups, and/or Board
- Ability to define problems, collect data, establish facts, and
draw valid conclusions.
- Requires the skills to learn and manage project management
systems and databases such as TargetX
Physical Demands/Work Environment
The physical demands described here are representative of those
that must be met by an employee to successfully perform the
essential functions of this job. Reasonable accommodations may be
made to enable individuals with disabilities to perform the
essential functions. While performing the duties of this job, the
employee is regularly required to use hands to finger, handle, feel
or use a computer keyboard and talk or hear. The employee
frequently is required to sit. The employee is occasionally
required to stand; walk; reach with hands and arms; climb or
balance; and stoop, kneel, or crouch. The employee must
occasionally lift and/or move up to 20 pounds. Specific vision
abilities required by this job include close vision, distance
vision, color vision, peripheral vision, depth perception, and
ability to adjust focus.
The noise level in the work environment is usually moderate.
NOTICE: The above job profile does not
include all essential and nonessential duties of this job. All
employees with disabilities are encouraged to contact Human
Resources to review and discuss the essential and nonessential
functions of the job. An employee with a disability can evaluate
the job in greater detail to determine if she/he can safely perform
the essential function of this job with or without reasonable