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Program Marketing Manager

Wheaton College of Massachusetts
Massachusetts, United States
Salary Not Specified
Posted Date
Nov 29, 2021

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Position Type
Faculty Positions, Business & Management, Marketing & Sales, Communications, Other Communications, Public Relations & Advertising, Administrative, Business & Administrative Affairs, Public Relations & Marketing (Campus), Student Affairs, Admissions, Enrollment, Retention & Registrar
Employment Type
Full Time
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Wheaton is a leading private, coeducational, liberal arts college of 1800 students located in Norton, MA and within easy commuting distance of Boston and Providence.

Posting Details

Posting Number:


Position Title:

Program Marketing Manager



Job Type:


Staff Term:

12 Months

Staff Work Schedule (hours/dates):

35 hrs/week

Academic Year Schedule (dates):

Faculty Term:

Position Type:



Marketing & Communications

Job Summary/Basic Function:

Specifically responsible for overseeing the integration of marketing communications, online platforms and marketing analysis efforts related to enrollment. This individual will act as a partner with enrollment colleagues for all email marketing, digital communications and marketing analysis projects aimed to move target audiences from awareness to consideration to enrollment at the college.
  • Manage marketing automation platform (Slate) ensuring compliance with best practices. Support platform integration with other marketing platforms (i.e. edu websites, college search profiles, social media, etc.).
  • Develop and maintain analytics reports and dashboards on lead generation, marketing attribution, and program enrollment trends, to provide insight to key enrollment stakeholders and Marketing & Communications team
  • Use A/B tests, experiments, quantitative research, statistical analysis, testing, and modeling to improve and optimize conversion rates across a variety of owned and paid channels
  • Lead the evaluation of customer insights and the strategies for data collection. Discover new paths for business growth through optimizing existing tactics or exploring new media.
  • Write, edit, and optimize email, web and other enrollment marketing copy, ensuring compliance with best practices and consistency with Wheaton brand
  • Serve as the marketing liaison for enrollment partners within enrollment marketing platforms
  • Performs all other duties and responsibilities as assigned or directed by the supervisor. This may include attendance and participation in required training for role.

Minimum Qualifications:

Bachelor’s degree.

Preferred Qualifications:

• Five or more years of relatable communications or marketing experience, or equivalent combination of experience and education, including a Master’s Degree
• Experience with email marketing, marketing automation and customer relationship platforms, preferably with experience in Technolutions Slate platform.
• Demonstrated experience with all aspects of the marketing mix and integrated marketing principles and strategy.
• Ability to work both independently and as part of a team.
• Excellent project management and organizational skills.
• Strong attention to detail.
• Ability to communicate effectively.
• A keen interest in the latest developments, industry trends, and best practices for integrated marketing, enrollment marketing, and business analysis.
• Team-oriented and self-motivated, with the ability to think creatively and analytically.

Physical Demands

ADA Statement:

Individuals must possess these knowledges, skills and abilities or be able to explain and demonstrate that the individual can perform the essential functions of the job, with or without reasonable accommodation, using some other combination of skills and abilities.

Eeo Statement

Wheaton is a private coeducational liberal arts college within easy
commuting distance of Boston and Providence. We have nearly 1,700
undergraduates from 40 U.S. States and more than 70 countries. Nearly 23%
of our undergraduates are U.S. students of color and 11% are international
citizens. Wheaton College is an equal opportunity/affirmative action
employer and does not discriminate against any individual or group on the
basis of gender, sexual orientation, gender identity or expression, age,
race, color, religion, national origin, veteran status, genetic
information, or disability. In a continuing effort to maintain and enrich
an intellectually diverse learning environment, the Department and the
College actively encourages applications from women and members of
underrepresented groups.

Posting Date:


Closing Date:

Open Until Filled



Office of Human Resources

Contact Phone/Extension:


Contact Email:

Contact Fax

Special Instructions to Candidates:

To prevent the infection and spread of COVID -19 and as an integral part of our public health and safety measures, Wheaton College requires that all successful applicants hired provide proof of full vaccination for COVID -19 at the time of employment, unless an exemption from this policy is requested and approved. Applicants believing that they need an accommodation of this policy because of a disability, medical condition, or sincerely-held religious belief should inform the Office of Human Resources after an offer of employment is extended.

Wheaton College is embracing a flexible approach to the workplace and has established an alternative work arrangements policy. This policy seeks to provide options for alternative work arrangements that include remote, hybrid and flexible schedules. Depending upon the nature of the position, some departments may be able to support their employees in establishing work arrangements under this policy that balance on-site work with some remote work and as such, candidates are encouraged to explore these options with the hiring manager when interviewing.

Supplemental Questions

Required fields are indicated with an asterisk (*).

Optional & Required Documents
Required Documents
  1. Cover Letter
  2. List of References
  3. Resume
Optional Documents

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