Coordinator Social and Digital Media

Primary Location:

3452 Spur 399, McKinney, Texas, 75069

We are searching for candidates that meet the required qualifications and experience and are able to perform the essential duties and responsibilities.

Essential Duties and Responsibilities:

Research, plan, execute and report various emerging media and user-generated content strategies for social media outlets.
Provide story ideas and writing for online newsletters and community magazines.

Required Qualifications:

Essential Duties and Responsibilities

• Develop content (text and graphics) for posting on all designated social
  media sites.
• Develop and manage viral marketing campaigns. Plan social media calendar and execute daily posts/tweets in all social media outlets.
• Manage existing social media presence on Collin College social media.
• Manage online discussion. Monitor all outlets by listening to users and responding in a timely manner to users’ needs and questions. Monitor chatter and other relevant online data
• Monitor and report online sentiment for crisis management response.
• Cover campus events and promote, report and/or inform via social media using photos, video, twitterview, images and/or interviews.
• Track social media influence measurements. Analyze social media trends and prepare reports (example: usage statistics).
• Research emerging platforms and trends and make recommendations for use.
• Employ the college’s social media guidelines. Inform and train employees on the use of these guidelines and assist college communicators on social media best practices.
• Develop relationships with faculty and staff and enterprise story ideas. Write articles (feature, news, editorial stories) and press releases.

Supplemental Functions

• Perform other duties as assigned.
• Perform all duties to maintain all standards in accordance with College policies, procedures, and core values.

Knowledge, Skills and Abilities

• Knowledge of social media networking platforms including Twitter, Facebook, LinkedIn, You Tube, Flickr, Instagram Snap Chat, TikTok, blogs, wikis and emerging social media platforms
• Knowledge of social media space and best practices
• Knowledge of Microsoft Office
• Knowledge of different programs, events, and organizations within the college
• Knowledge of iMovie, Final Cut Pro, and Photoshop
• Knowledge of graphic creation
• Knowledge of digital photography and/or photojournalism
• Media production skills
• Creative writing skills
• Traditional writing skills
• Customer service skills
• Editing, proofreading, spelling and grammar skills
• Ability to write proficiently using AP Style
• Ability to use “social networking speak” and online jargon
• Ability to follow emerging media trends
• Ability to use digital video camera (or equivalent) in filming and editing
• Ability to create social media graphics

Physical Demands, Working Conditions and Physical Effort
Sedentary Work - Exerting up to 10 pounds of force occasionally, a negligible amount of force frequently, and/or constantly having to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met. Positions in this class typically require talking, hearing, seeing, grasping, standing, walking and repetitive motions. Relatively free from unpleasant environmental conditions or hazards. Office environment. Little physical effort required.

Requirements
Bachelor's degree in a related field from a regionally accredited institution required.
Three (3) years of professional experience working with primary responsibility for social and/or digital media.

**This position is Security Sensitive, therefore, candidates will be subject to a criminal background check.**

The above description is an overview of the job. It is not intended to be an all-inclusive list of duties and responsibilities of the job as duties and responsibilities may change with business needs. Collin College reserves the right to add, change, amend, or delete portions of this job description at any time, with or without notice. Reasonable accommodations may be made by Collin College in its discretion to enable individuals with disabilities to perform the essential functions.

Required & Preferred Qualifications (if applicable):

The intent of this job description is to provide a representative summary of the types of duties and responsibilities that will be required of the positions given this title and shall not be construed as a declaration of the specific duties and responsibilities of any particular position. Employees may be requested to perform job-related tasks other than those specifically presented in this description. Fair Labor Standards Act (exempt/non-exempt) is designated by position. The employer actively supports Americans with Disabilities Act and will consider reasonable accommodations.

***This is a Security Sensitive position. Therefore candidates will be subject to a criminal background check.***

Compensation Type:

Salary

Employment Type:

Full time

Compensation Range:

$43,315.00

to

$49,812.25

For any employment questions, please contact HR at (972) 985-3783 or send an email to: employment@collin.edu

Collin College is an Equal Opportunity Employer and does not discriminate on the basis of any characteristic protected by applicable law.