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Marketing Specialist

Employer
Eastern Kentucky University
Location
Kentucky, United States
Salary
Salary Not specified
Posted Date
Jan 18, 2022

View more

Position Type
Faculty Positions, Business & Management, Marketing & Sales
Employment Level
Administrative
Employment Type
Full Time
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Marketing Specialist

Position Number: S00879P
Position Type: Staff
Position Category: Fulltime Professionals
Search Type: External
Posted Salary Information: Grade 44 (Click here for EKU Salary Grades)
Driver Classification: Non Driver
City: Richmond
Division: Academic Affairs/Provost
Department: Office of the Provost
Unit: Office of e-Campus Learning
FLSA: Exempt
Contact Person: Monica Marrs
Schedule Type: Full Time (37.5 hrs per week or more)
Additional Schedule Details:
Funding Source: Institutional
Retirement: KTRS

Position Summary:
Develop and maintain an effective public relations and marketing program for EKU's e-Campus and associated programs in support of University strategic plans. The incumbent will create, implement, and oversee marketing activity, branding, electronic and print-based marketing initiatives and advertising, and website content creation and maintenance for the EKU e-Campus. The incumbent will ensure that initiatives effectively reach relevant audiences and will analyze and report on results of marketing efforts.

Minimum Education:
Bachelor’s Degree in Public Relations, Marketing, Technical Writing, Journalism, English or other related field is required.

Minimum Experience:
Three years related work experience is required.
Experience in marketing and business development in higher education is preferred.

Minimum Licensure and Certification:


Qualification Equivalencies:


Desired Qualifications:


Job Functions:
Develop, implement and lead marketing/sales campaigns and market research initiatives to attract new customers, retain and grow existing business, and meet revenue goals.
Plan, implement, and manage the e-Campus’ communication strategies, policies, and procedures to ensure clear consistent communication to all audiences.
Develop and implement visibility plans to create and maintain the desired brand image of the e-Campus.
Build effective relationships, report on activity/results, and complete all other duties as assigned by the Executive Director.


Posting Number: S00879P
Number of Vacancies: 1
Job Open Date: 08/04/2021
Application Review Date:
Job Close Date:
Open Until Filled: Yes

Special Instructions Summary:


AA/EEO Statement:
Eastern Kentucky University is an EEO/AA institution that values diversity in its faculty, staff, and student body. In keeping with this commitment, the University welcomes applications from diverse candidates who support diversity.

Background Check Statement:
Offers of employment are contingent upon satisfactory background check.

Document Link:

To apply, visit https://jobs.eku.edu/postings/17559 jeid-b4faef2fb0b13e4e9f09c8b179ed7b61
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