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MARKETING AUTOMATION ADMINISTRATOR-CREATIVE

Employer
University of Wisconsin-Madison
Location
Wisconsin, United States
Salary
Salary Not Specified
Posted Date
Jan 14, 2022

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Position Type
Faculty Positions, Business & Management, Marketing & Sales, Administrative, Business & Administrative Affairs, Computer Services & Information Technology, Community Relations & Institutional Outreach, Public Relations & Marketing (Campus), Editing & Publications Management
Employment Type
Full Time
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Job no: 251136-AS
Work type: Partial Remote, Staff-Full Time
Department: DOIT/ADI/DEPT OFFICE
Location: Madison
Categories: Business and Systems Analysis



Job Summary:

We seek a talented marketer who will support the campus-wide marketing automation service and welcome a diverse pool of existing campus marketers and communicators into this new platform. This position will be trained and supported by external partners who bring deep Eloqua expertise. You will also join a larger network of campus colleagues engaged in the governance of the CRM and marketing automation services. We will invest in the education and the time necessary to allow you to become an expert in this role.

About the Job:

Application Administrator II (IT109)

Institutional Statement on Diversity:

Diversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals.

The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background - people who as students, faculty, and staff serve Wisconsin and the world.

For more information on diversity and inclusion on campus, please visit: Diversity and Inclusion

Education:

Preferred
Bachelor's Degree
Preferably in Marketing, Information Systems, Business, or a related field.

Qualifications:

A successful candidate must have:
Required Qualifications:
- Experience with email marketing, marketing automation, and/or digital engagement; with a preference towards experience in digital marketing.
- Background in preparing multi-step campaigns including emails, websites, direct mail, social media, onsite experiences, and other promotional tactics.
- Experience eliciting internal customer feedback and requirements.
- Experience eliciting internal client requirements and determining the fit to current system capabilities.
- Excellent written and in-person communication skills, and working with in person and remote teams.
- Highly organized with excellent writing, editing, and proofreading skills, and strong attention to detail.
- Excellent interpersonal skills and ability to work in a project-oriented, diverse team environment.
- Experience with multi-channel marketing.
- Strong meeting facilitation skills.
- Experience creating training programs and executing onboarding and training sessions.

Preferred qualifications:
- Experience working in day-to-day operations of marketing automation platforms, content management systems, and email campaign tools with responsibilities such as administrator, marketing specialist, trainer, or consultant.
- Familiar with writing and editing HTML and CSS code for professional web and/or email designs.
- Experience in both WordPress and Gravity Forms.
- Experience in a higher education setting.
- Prior experience documenting business processes.
- Familiarity with NPS (Net Promoter Score) and understand how to impact it in a positive way.

COVID-19 Considerations:

UW-Madison continues to follow necessary health and safety protocols to protect our campus from COVID-19. All employees remain subject to the COVID-19 Workplace Safety Policy: https://policy.wisc.edu/library/UW-5086 . Please visit https://covidresponse.wisc.edu for the most up-to-date information.

Additional Information:

Please note that successful applicants must be authorized to work in the United States without need of employer sponsorship, on or before the effective date of appointment.

Department(s):

A062000-INFORMATION TECHNOLOGY/ADI/DEPT OFFICE

Work Type:

Full Time: 100%

The candidate selected for this position will initially perform a combination of on-site and remote work subject to an approved remote work agreement (RWA) agreement, which is reviewed and approved annually. In the future, this position will likely perform a combination of onsite and remote work. Remote work requires successful candidates to possess their own high-speed internet and phone to perform the work on a University provided computer.

Appointment Type, Duration:

Ongoing/Renewable

Salary:

Minimum $65,000 ANNUAL (12 months)
Depending on Qualifications

How to Apply:

Click on the "Apply Online" button to start the application process.
You will be prompted to upload the following documents:
Resume (REQUIRED)
Cover letter (REQUIRED)
Please use your cover letter to speak to each of the Required Qualifications for this position (listed above in the Qualifications section). For each Required Qualification, describe your relevant experience, using specific examples from your work history to illustrate how your experience satisfies the requirement.

Contact:

Holly Weber
holly.weber@wisc.edu
608-263-6981
Relay Access (WTRS): 7-1-1 (out-of-state: TTY: 800.947.3529, STS: 800.833.7637) and above Phone number (See RELAY_SERVICE for further information. )





Official Title:

Application Administrator II(IT109)

Employment Class:

Academic Staff-Renewable

Job Number:

251136-AS

The University of Wisconsin is an Equal Opportunity and Affirmative Action Employer. We promote excellence through diversity and encourage all qualified individuals to apply.

If you need to request an accommodation because of a disability, you can find information about how to make a request at the following website: https://employeedisabilities.wisc.edu/disability-accommodation-information-for-applicants/

Employment will require a criminal background check. It will also require you and your references to answer questions regarding sexual violence and sexual harassment.

The University of Wisconsin System will not reveal the identities of applicants who request confidentiality in writing, except that the identity of the successful candidate will be released. See Wis. Stat. sec. 19.36(7).

The Annual Security and Fire Safety Report contains current campus safety and disciplinary policies, crime statistics for the previous 3 calendar years, and on-campus student housing fire safety policies and fire statistics for the previous 3 calendar years. UW-Madison will provide a paper copy upon request; please contact the University of Wisconsin Police Department .

Applications Open: Jan 14 2022 Central Standard Time
Applications Close: Feb 8 2022 11:55 PM Central Standard Time

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