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Vice President, Strategic Enrollment Management

Saint Leo University
Florida, United States
Salary Commensurate with experience
Posted Date
Jan 17, 2022

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Position Type
Administrative, Deans, Executive, Executive Directors, Other Executive
Employment Level
Employment Type
Full Time
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Under the leadership of the University President, this position will provide strategic direction, support, action and coordination to help the university maximize enrollment opportunities across the full spectrum of its global engagement activity.   Duties and Tasks:
  • Oversee all aspects of enrollment for the University as a whole and responsible for developing, implementing, and managing the execution of a multi-year and annual comprehensive enrollment plan with growth goals that include strategies to recruit and enroll traditional undergraduate, transfer, returning adult, graduate, online, center, and international students with multiple starts per semester.
  • Identifying target audiences, establishing enrollment goals in collaboration with others, and developing and executing effective enrollment management plans designed to enroll students that will be successful at Saint Leo.
  • Leading, motivating, and developing teams to ensure that enrollment and related net revenue goals are met or exceeded. The Vice President, Strategic Enrollment Management, (VPSEM)  is a leader who can build teams and promote collaboration and engagement with families and colleagues.
  • Work with the Vice President for Academic  Affairs (VPAA) and the Senior Vice President for Operations and others on the Senior Leadership Team to develop, implement and execute a robust and data-driven strategic plan for recruiting, enrolling, and supporting the retention of students.
  • Develop and implement an integrated enrollment marketing and communication plan to attract, engage, retain, and graduate students.
  • Evaluate and improve the practices of the student enrollment experience, including timely effective, and positive engagement with students and families throughout the entirety of their experiences with admissions, and the enrollment process.
  • Work closely with the VPAA and academic departments to develop marketing and recruitment plans that are tailored to the unique characteristics of their program offerings and the markets in which they anticipate growth.
  • Provide continued leadership in the implementation and maintenance of enrollment systems to include Salesforce, Anthology, and Pardot, and to elevate collaboration and strategic planning with enrollment vendors such as EAB, Naviance, Niche, Cloud Connect, Carnegie Dartlett, etc. with the Department of Information Technology.
  • Work to revitalize articulation agreements in collaboration with the VPAA for community college transfer students.
  • Develop a strategy that promotes outreach into diverse locations and cultivates new partnerships that lead to enrollment growth.
  • Lead the enrollment team with any university acquisitions and mergers to include system alignment, processes, procedures, and team training.
  • Provide comprehensive data-informed analyses necessary to make sound policy decisions for enrollment growth.
  • Monitor and assess enrollment performance to evaluate the effectiveness of recruitment efforts and scholarship programs, including social media, emerging marketing technologies that enhance yield with potential students and their families.
  • Plan, implement, monitor, and evaluate specific enrollment initiatives, services, and functions designed to meet institutional objectives related to enrollment management to optimize net tuition revenue.
  • Lead collaboration at the University to promote international student success.
  • Provide support to the development of strategic international collaborations and multi-dimensional academic partnerships.
  • Develop innovative global pathways programs, support ESL-Bridge program, developing exchange agreements and other short-term study tours.
  • Foster a dynamic environment of continuous review and improvement based on feedback and the core value of excellence.
  • Strengthen communication, team cohesion, and accountability through a culture of transparency and inspiration.



  • Master’s degree in a relevant field of higher education or business is required. Ph.D. from a regionally accredited college or university is preferred.
  • Five years of experience with international student enrollment.
  • Five years of experience with online student enrollment.
  • Ten or more years of higher education experience with increasing responsibility are required.
  • Experience as a Vice President or Dean/Director is required.
  • Extensive Knowledge of recruiting and marketing practices with documented demonstrated success.

  • A track record of success in developing and executing short-term and long-term strategic plans and driving concrete results.
  • Excellent skills for dealing with external/internal customers.
  • Excellent oral, written, and analytical skills.
  • Skill in using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
  • Skill in understanding written sentences and paragraphs in work-related documents.
  • Skill in speaking effectively to others to convey information.
  • Skill in communicating effectively in writing as appropriate for the needs of the audience.
  • Skill in complex problem solving including reviewing related information to develop and evaluate options and implement solutions.
  • Skill in adjusting actions in relation to others' actions.
  • Intermediate skill in Microsoft Office Suite, student information systems, and other software.
  • Exceptional written and oral communication skills.
  • Strong analytical and problem-solving skills.

  • Ability to manage interpersonal communication in a team environment.
  • Ability to balance many tasks and responsibilities simultaneously.
  • Ability to manage time and stress for self and others.
  • Ability to develop creative and innovative programs and services.

 The work environment characteristics described here are a representation of those an employee encounters while performing the essential functions of this job.  Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.  The term “qualified individual with a disability” means an individual with a disability who, with or without reasonable accommodation, can perform the essential functions of this position.

 While performing the duties of this job, the employee is regularly required to communicate professionally in person, over the telephone, through email and other electronic means, move about the office and University, handle various types of media and equipment, and visually or otherwise identify, observe and assess.   The employee is occasionally required to lift up to 10 pounds unless otherwise specified in the job description.


The intent of this job description is to provide a representation of the types of duties and responsibilities that will be required of positions given this title and shall not be construed as a declaration of the total specific duties and responsibilities of any particular position.  Employees may be directed to perform job-related tasks other than those specifically presented in this description.  Saint Leo University is an Equal Opportunity Employer and embraces diversity as a critical step in ensuring employee, student, and graduate success. 

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