Associate Director for the Willamette Annual Fund, Direct Marketing
- Employer
- Willamette University
- Location
- Oregon, United States
- Salary
- Salary Not specified
- Date posted
- Jan 12, 2022
View more
- Position Type
- Administrative, Business & Administrative Affairs, Computer Services & Information Technology
- Employment Level
- Administrative
- Employment Type
- Full Time
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Associate Director for the Willamette Annual Fund, Direct Marketing
Posting Number: R0004020
Location: Salem Campus
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Instructions for Applicants:
Please read the following carefully before beginning the online application process.
To be considered for employment at Willamette University, please complete our online employment application. Your application and all required attachments -- listed at the bottom of the page -- must be submitted for each individual job post that you are interested in applying for. If there is an application deadline, please ensure that your application is submitted by the deadline. Once you submit your application you will not be able to edit your application.
Position Summary:
Reporting to the Director of the Willamette Annual Fund, the Associate Director for the Willamette Annual Fund, Direct Marketing is primarily responsible for planning, directing, and implementing successful broad-based solicitation campaigns to raise unrestricted support from the Willamette community.
The position must have superb project management skills and an understanding of the successful components of a solicitation message to grow volunteer engagement in fundraising, dollars raised, and alumni participation rates over the course of the upcoming University campaign. The Willamette Annual Fund focuses on unrestricted support for the College of Liberal Arts, the College of Law and the Atkinson Graduate School of Management.
The position also works closely with annual fund staff and volunteers on message development. The successful candidate will be a proven direct mail and e-mail project manager and data manager with demonstrated ability in fundraising and management, marketing, and communications
Reasonable Accommodations Statement
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.
JOB DESCRIPTION
Broad-Based Solicitation Program Management (65%)
- In conjunction with the Director, create, implement, and
evaluate a comprehensive broad-based solicitation plan to increase
donors and dollars in support of the Willamette Annual Fund program
as part of the strategy to meet campaign goals and strengthen
alumni participation. The plan will include audience segmentation,
timing, messages, and goals.
- Conceptualize, develop, and manage the process for direct mail
and e-mail appeals; manage review and approval process from
stakeholders and signers. Work with outside writer and write
segment versions of solicitations. Design or work with designer to
produce collateral printed materials as required.
- Schedule and manage all broad-based appeals. Oversee each step
of the process to ensure that mailings and e-mails are on time and
meet exacting standards. Coordinate all outreach with other
departments as needed. Serve as the primary contact to designers,
graphic purchasing, and mail house. Ensure inventory, postage, and
all materials are on schedule.
- Problem solve and create logic and database queries to develop
detailed segmentation mapping. Develop segments and queries that
are then able to be used by various departments for both mailings
and telefund, revising as necessary in the fiscal year. Input
segmentation logic, test, and ensure the accuracy of output for
production. Review all outgoing lists for accuracy.
- Create and/or manage production and dissemination of
advertising collateral (web and social)
- Problem solve and create logic and database queries to develop
detailed segmentation mapping. Develop segments and queries that
are then able to be used by various departments for both mailings
and telefund, revising as necessary in the fiscal year. Input
segmentation logic, test, and ensure the accuracy of output for
production. Review all outgoing lists for accuracy.
- Develop, implement, test, and evaluate specific segmentation
strategies to increase Willamette Annual Fund program donor
retention, upgrades, and acquisition. Involve the team in strategic
discussions for review and adjustment of strategy.
- Provide leadership to colleagues in developing their
understanding of the fundamentals of direct mail and e-mail
solicitations.
- Monitor progress toward all broad-based initiatives and goals.
Provide a rigorous, systematic review and analysis of all
Willamette Annual Fund program activities to find ways to do things
more effectively and efficiently. Develop appropriate formats for
regular, routine reporting on the Willamette Annual Fund program
performance to a broad array of internal and external
constituencies. Provide effective reporting and analysis to
volunteers, supervisor, and colleagues for use in management
decision making.
- Develop and manage the annual fund budget based on programmatic
goals and objectives as reviewed and approved annually.
- Create and maintain documentation and processes to standardize
work within the department.
Analysis (25%)
- Compile all broad-based solicitation results; analyze and
prepare reports for internal use and to present to the Board of
Trustees and Deans and Unit directors. Advise Director in planning
strategies for future direct mail initiatives, concepts, and
themes.
- Compile and analyze direct mail program results and
costs.
- Provide evaluation of giving patterns and establishment of
goals; report to volunteer leadership. Monitor the progress toward
direct mail, e-mail, and participation goals, and ensure they are
reached.
- Create and load audiences after each mailing for analysis.
Participate in analysis process including creating reports on
mailing results, curves, year-to-year comparisons, etc. Assist in
developing, executing, and applying research efforts.
- Run and maintain a monthly donor retention and participation
report to effectively track overall goals toward alumni
participation for the University. Utilize this information within
the Annual Fund program to develop initiatives for achieving
goals.
Personal Solicitations (10%)
- Personally solicit top-level past and potential donors as
needed. Document information in the database to assure proper
recording and tracking of results.
MINIMUM QUALIFICATIONS
- Bachelor's degree required, or an additional two years of
experience in development or related field will be
considered
- Demonstrated ability to work proactively, with excellent
organizational and time-management skills
- Proven ability to draft effective direct mail and e-mail
solicitations in a higher education environment and to guide a
successful broad-based messaging platform including a mix of print,
electronic, and social media in support of an annual fund
program
- Experience in personally soliciting gifts
- Demonstrated ability to work successfully and effectively with
a wide range of constituents and to manage complex relationships;
proven collaboration and teamwork skills
- Demonstrated knowledge and understanding of diversity and
inclusion best practices
- Strong Excel skills, including formulas, pivot tables, and
vlookups are required
- Applicants should have a thorough understanding of Willamette
and of the value of a private liberal arts education
- Excellent interpersonal and communication skills and an
exceptional ability to analyze data
- Strong leadership skills, an ability to communicate effectively
with students, the ability to adapt style to mentor and lead staff
with varying levels of work experience, experience providing
regular and constructive feedback
- Detail oriented, highly motivated, and demonstrate an ability
to manage multiple projects and deadlines simultaneously
- Able to manage multiple and changing priorities
- Conversant in relevant and contemporary technologies and how
they can be used in support of communicating and marketing direct
mail and electronic solicitation programs, including increasing
participation, and measuring and managing results
- Superior communication skills with the ability to connect to a
variety of audiences; clarity, crispness, and persuasiveness in
written and oral communications
- Strong analytical skills and the ability to work, at an
advanced level, with desktop applications, databases, desktop
publishing applications, reporting applications, networked
information systems, and the Internet.
- Knowledge of data management practices and techniques including
data-based computerized information systems, data modeling, and
models of analysis that lead to effective decision making on behalf
of the program.
- Able to maintain confidential information, navigate
relationships with finesse, and work to the highest ethical
standards as outlined by the Council for Advancement and Support of
Education (CASE) Attendance and punctuality, sense of humor, and
positive team-oriented attitude are highly valued
- Ability to work occasional evenings and weekends for signature
events and activities including Alumni Reunion Weekend
Preferred Qualifications
- Three years in development or equivalent experience, through
knowledge of the principles and practices of broad-based annual
fundraising programs strongly preferred
- Experience in direct mail and e-mail solicitation production
highly preferred
- Familiarity with Raiser's Edge and NetCommunity
preferred
Salary: $54,500
Typical Work Schedule
Standard office work week
Physical Demands & Working Conditions
Typical work is performed indoors in a normal office environment
Applications will be reviewed on a rolling basis as received until the position is filled.
All University positions require that candidates submit to a criminal conviction record check prior to hire. Conviction does not automatically preclude candidates from being hired. Nature of conviction will be considered relative to the duties of the position.
You will need to upload the following two documents as part of your application materials in the "My Experience" section labeled Resume:
- Cover letter addressing the required/desired qualifications and
presenting any other applicant characteristics which deserve
emphasis
- Current Resume
Incomplete applications will not be considered.
Apply online at https://willamette.wd1.myworkdayjobs.com/en-US/willametteuniversityjobs/job/Salem-Campus/Associate-Director-for-the-Willamette-Annual-Fund--Direct-Marketing_R0004020
Believing that diversity contributes to academic excellence and to rich and rewarding communities, WU is committed to recruiting and retaining a diverse faculty, staff and student body. We seek candidates, particularly those from historically under-represented groups, whose work furthers diversity and who bring to campus varied experiences, perspectives and backgrounds. jeid-fc26179cc5680f47abac5715c15fdc8f
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