Public Relations Specialist

Position Details

Position Information

Position Title

Public Relations Specialist

Position Number

001047

Position Summary

The Public Relations Specialist

Essential Job Functions of Position

Responsible for content development by acquiring, researching, writing/creating, and producing content for inclusion in all of the University’s communications efforts, including news releases, publications, websites, social media, and other communications channels as they are developed. Edits, proofs, and produces content to ensure it is well written according to best practices and University style and appeals to specific target audiences.

Takes a lead role in scheduling social media content and creating publications from the public relations department as directed by the Public Relations Director.

Assists in creating graphic designs, photographs, and videos as needed and directed by the Public Relations Director.

Develops and prepares information relating to University organizations to announce and publicize information about University achievements and events and maintain a favorable public image. Loads press releases into the distribution system to assist with disseminating information to newspapers, periodicals, television, radio, and other forms of media.

Serves as part of the media relations team in responding to crises.

In community relations/special events, may occasionally serve as a liaison/WU representative on committees for community events to maintain the Washburn presence within the community.

As assigned, participates in planning and executing special and ongoing WU events.

Actively participates in planning and executing events and/or campaigns led by other campus departments and committees assigned to lend assistance and support.

Establishes and maintains contact with other departments and organizations to stay apprised of and identify relevant information for news releases, websites, social media, etc. In addition, assists them with their communications efforts in partnership with public relations.

Performs additional job-related duties as assigned or as appropriate.

Non-Essential Job Functions of Position

Education and Experience

Bachelor’s degree in journalism, communications, public relations, or closely related discipline.
Proficiency in proofreading, strict attention to detail and organization/time management.
Experience in the use of social media.

Knowledge, Skills & Abilities

Demonstrated effective communication skills to write accurate and engaging content effectively. Proven ability to work effectively in a team environment and with staff at all levels within an organization.
Ability to use technology tools such as graphics programs, content management systems, and Photoshop.
Basic skill as a photographer.
Knowledge of commonly-used concepts, practices, and procedures in public relations.

Preferred: Proficiency in using technology tools such as graphics programs, content management systems and Photoshop. Basic skills in video production and web authoring.

Licenses, Certifications & Registrations

Additional Requirements (e.g. Physical Demands)

Campus Security Authority

Yes

Special Instructions to Applicant

Please submit two writing samples. Those should be submitted in the portfolio link. You can submit links or pdf files. These should be in journalistic style and should each be at least 300 words long.

Advertised Pay

Mid-40's

Work Schedule

Regular Business Hours

Benefits

Benefits available

Full-time/Part-time

Full Time

Average Hours per Week

40

Months per Year

12

FLSA

Exempt

FTE

1

EEO Statement

Washburn is dedicated to providing a student-centered and teaching-focused academic environment and a curriculum that engages the diversity of human experience across the globe. We seek candidates committed to Washburn’s efforts to create a climate that fosters the growth and development of a diverse student body. We encourage applications from members of groups that have been historically underrepresented in higher education. Application materials should clearly articulate how the candidate will contribute to the University’s commitment to diversity and inclusion.
Washburn University is an EOE . Washburn University provides equal access to and opportunity in its programs, facilities, and employment without regard to race, color, religion, age, national origin, ancestry, disability, sex, sexual orientation, gender identity, genetic information, veteran status, or marital or parental status.

Posting Detail Information

Posting Number

S0320P

Background Check Required?

Yes

Driving History Checked?

No

Drug Screen Required?

No

Anticipated Start Date

Position End Date (if temporary)

For earliest consideration apply by

Posting Close Date

Open Until Filled?

Yes

Quick Link for Direct Access to Posting

https://washburn.peopleadmin.com/postings/4204
Supplemental Questions

Required fields are indicated with an asterisk (*).

1. * Have you managed social media accounts for organizations, not just for personal use? This could include Facebook, Instagram, Snapchat, LinkedIn, Twitter, or other social media.
   • No, only my personal accounts
   • Yes, one or two organization social media accounts
   • Yes, three or more organization social media accounts
2. * Do you have a bachelor's degree in journalism, communications, public relations, or a closely related discipline?
   • Yes
   • No

Documents Needed to Apply
Required Documents

1. Resume
2. Cover Letter
3. Portfolio

Optional Documents