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Social Media Manager

Position Details

Job Title Social Media Manager Reports To and Evaluated by Vice President of Institutional Advancement Required Qualifications
The candidate will possess a bachelor’s degree in marketing, journalism or communications and a valid Illinois driver’s license. Two-three years of direct social media marketing experience. Demonstrated word processing, database management and data entry skills. Must be able to interact well with students, faculty and staff. Excellent organizational, oral, written and listening skills. The successful candidate must be able to work in a position requiring public contact, exercise sound judgment, and assist a diverse student population in a multicultural environment. Bilingual in English/Spanish. Must be able to work a flexible schedule including some evening & weekend hours.

Must be able to demonstrate the Morton College core values of compassion, fairness, respect, responsibility, tolerance and truth. Preferred Qualifications
Proficiency in Spanish/English, both oral and written. Master’s degree in Business, Education, Marketing or related field. Prior experience with curriculum development, especially in the area of alumni relations and student engagement. Excellent verbal, analytical, organizational and planning skills. Familiarity with budgets and public relations experience. Job Summary
The Social Media Manager role requires an individual who is steeped in social media knowledge and creativity, as well as best practices for the creation of and strategy for both paid and organic social media content. Responsible for strategies for content creation, storytelling, and managing the online communities through multiple social media outlets. Monitor social media account activity and lead the college’s efforts to remain relevant, engaging and on the leading edge of social media content that effectively and successfully tells the story and communicates the culture of Morton College. Specific Job Duties
  • Together with the Institutional Advancement team, contribute to creating and implementing paid and organic social media strategies for the college with the primary goal of growing engagement with current and prospective students, patients, and alumni audiences and their influencers
  • Understanding of digital world, user experience and social media management platforms · Remain current with trends in social media, making recommendations for content strategy on existing channels, and/or creation of presence on new channels
  • Strategize a sustainable balance of actionable, shareable, engaging, cutting-edge content per channel that builds and strengthens the college’s audiences
  • Create original, authentic, high-quality content for current and prospective student/patient audiences
  • Monitor the college’s social media channels daily
  • Create and maintain paid social media advertising campaigns
  • Create and lead student aides for the development of specific content and guide the group on content strategy and execution
  • Work with other communicators across campus to ensure all college’s social media channels are following best practices according to Board policy, and working to grow their audiences
  • Build and maintain a content calendar
  • Identify compelling stories college wide
  • Track, report and respond to social media metrics and engagement, troubleshooting and pivoting when necessary
  • Initiate innovative ideas for digital marketing efforts
  • Perform other job-related duties as assigned by the Vice President of Institutional Advancement
Salary Range
Posting Details

Posting Number P00346PU Desired Start Date 02/01/2022 Position End Date (if temporary) Open Date 12/15/2021 Close Date Open Until Filled No Special Instructions to Applicants Supplemental Questions

Required fields are indicated with an asterisk (*).

  1. * How did you learn about this employment opportunity?
    • Morton 'careers' website
    • Internal posting
    • Monster
    • Careerbuilder
    • Inside Higher Ed
    • Higher Ed jobs
    • HACU
    • newspaper/trade journal
    • LinkedIn
  2. * What is the highest degree completed?
    • H.S. Diploma
    • Associates
    • Bachelors
    • Masters
    • PhD
  3. * Are you bilingual in English and Spanish?
    • Yes
    • No
Applicant Documents
Required Documents
  1. Resume
  2. Cover Letter
Optional Documents
  1. Transcripts
  2. Letters of Recommendation
  3. Other


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