Coordinator of Athletics Marketing and Promotions

Title: Coordinator of Athletics Marketing and Promotions





Position Purpose:

Bates is a highly selective liberal arts college with 31 varsity sports competing in the New England Small College Athletic Conference (NESCAC), among the most competitive conferences in NCAA Division III. As a key member of the College’s athletics team, the Coordinator of Athletics Marketing and Promotions works closely with students to increase the visibility of athletic contests and the Department of Athletics on campus. This includes creating previews, recaps, profiles, feature stories, and videos about student athletes. The Coordinator of Athletics Marketing and Promotions is one of the two primary departmental liaisons for the Student Athlete Advisory Committee (SAAC). In supporting SAAC, this position provides significant contributions to the development of student athletes through mentorship, guidance, leadership opportunities, community building, and a commitment to social justice. The Coordinator assists in organizing all aspects of game management for home athletic events, including all football, men’s and women’s basketball, men’s and women’s lacrosse, men’s and women’s soccer, field hockey, and post-season contests.



Job Duties:

Marketing and Promotions Responsibilities (40%)

• Assist in developing a comprehensive marketing and promotions strategy to advertise athletic contests on and off campus.
• Provide a high-quality and cutting edge game experience for the fans at athletic contests.
• Implement and coordinate in-game promotions, competitions and musical operations for athletic contests, supervising and collaborating with student-athletes and staff
• Highlight the achievements of student athletes, coaches, and the Department of Athletics
• Create engaging social media and video content including previews, recaps, profiles, and videos about student athletes, coaches, athletic events, and the Department of Athletics
• Manage and remain accountable for expense control, administration of the marketing and promotions budget, and projected fiscal year needs
• Assist with media relations for the Department of Athletics’ 31 varsity sports internally at Bates College: schedule cards, advertising games, and planning promotions
• Contribute daily to Department of Athletics social media accounts
• Undertake broader-picture stories, projects, and issues as assigned
• Develop and maintain positive relationships with parents, alumni, and the community
• Cultivate sponsorship opportunities for Bates athletics broadcasts and events, and serve as the main point of contact with external partners
• Engage in professional development with an eye towards gaining new knowledge in the realm of current best practices and risk management
• Other duties as assigned

Student Supervision and Leadership Responsibilities (30%)

• Provide leadership, supervision, and development opportunities to a team of student workers and SAAC to foster personal development, professional growth, and leadership
• Serve as one of two primary advisors to SAAC
• Motivate students and staff to participate in an atmosphere of sportsmanship, professionalism, and respect among student athletes, coaches, and other intercollegiate athletic teams
• Coordinate relationships between SAAC and campus partners to build strong relationships that celebrate difference and support all students in their academic and personal success at Bates
• Demonstrate interest in the academic progress, work, and achievement of student athletes
• Delegate administrative responsibilities appropriately among student workers reporting to the Coordinator
• Administer annual performance evaluations for all student workers reporting to the Coordinator

Home Athletic Event Management (20%)

• Coordinate the planning and management of home athletic events in collaboration with the Assistant Director of Athletics for Student Services including, advertising graphics, hiring/training of staff and student workers, hiring the mascot, preparing PA scripts, preparing programs, setup of venue music, playing of venue music, live stream coverage, tracking analytics, coordinating half- time events, performing as an announcer as needed, monitoring interactions with the fan base, etc.
• Attend and help manage selected home athletic events for football, men’s and women’s basketball, men’s and women’s lacrosse, men’s and women’s soccer, field hockey, and post- season contests
• Supervise student workers assisting with game management
• Other duties as assigned

Administrative (10%)

• Maintain familiarity with all rules and regulations required by governing bodies such as the NCAA, ECAC and NESCAC
• Share input for policy making and implementation with the Assistant Director of Athletics for Student Athlete Services and Director of Athletics
• Attend all athletics department meetings
• Engage with the Bates community through serving on committees and fostering an environment that supports an active lifestyle for all students
• Support the mission of the Department of Athletics and Physical Education
• Other duties as assigned

Minimum Qualifications:

Education

● Bachelor’s degree required.

Experience

● Experience working within a successful communications team for 1+ years, in intercollegiate athletic communications preferred.
● Fundamental understanding of basic communications strategy principles.
● Commitment to supporting students from underrepresented groups, including students from historically underrepresented racial and ethnic groups, first- generation-to-college students, and low-income students.
● Ability and willingness to travel (by car, air, train or bus) domestically and internationally as needed for covering athletic competition.

Skills and Knowledge

● Strong interpersonal skills with ability to develop and maintain collegial relationships with clientele such as students, staff, faculty and co-workers.
● Excellent communication (written, verbal & listening) skills.
● Excellent analytical and problem solving skills; ability to synthesize complex or diverse information.
● Ability to work independently and handle multiple priorities with minimal supervision.
● Strong organizational skills for successful documentation, planning and execution.
● Proficiency in data management systems and computer software (e.g., statistic tracking programs, Adobe InDesign, Photoshop, social media, webcasting, WordPress, website development and maintenance, photography and video editing)
● Ability and willingness to work weekends, evenings, and other non-traditional schedules.
● Personal commitment to excellence and the mission of a top-tier small liberal arts college.
● Commitment to equity and inclusion, and serving the needs of a culturally and educationally diverse community.





Preferred Qualifications:



Benefits:

Bates College offers competitive salaries, excellent benefits (health, dental, sick leave, 24 days of vacation, 2 personal days, 12 paid holidays, dependent care subsidy, free parking, access to library and athletic facilities & more) and a supportive, collegial environment in a drug- and smoke-free workplace.



Equal Employment Opportunity Statement:

Bates College is committed to the principle of equal opportunity and providing an educational and work environment free from discrimination. The college prohibits discrimination on the basis of race, color, national or ethnic origin, religion, sex, sexual orientation, gender identity or gender expression, age, disability, genetic information or veteran status and other legally protected statuses in the recruitment and admission of its students, in the administration of its education policies and programs, or in the recruitment of its faculty and staff. Bates College adheres to all applicable state and federal equal opportunity laws and regulations. All college faculty, staff, students, contractors, visitors, and volunteers are responsible for understanding and complying with the Non-Discrimination Policy.

Inquiries concerning the college’s policies, compliance with applicable laws, statutes, and regulations (such as Title VII, Title IX, and ADA/Section 504), and complaints may be directed to Gwen Lexow, Title IX Officer, 207-786-6445 or via email at glexow@bates.edu .

About Bates:

Bates is internationally recognized as a leading liberal arts college, attracting 2,000 students from across the U.S. and around the world.

Since 1855, Bates has been dedicated to educating the whole person through creative and rigorous scholarship in a collaborative residential community. Committed to opportunity and excellence, Bates has always admitted students without regard to gender, race, religion, or national origin.

Cultivating intellectual discovery and informed civic action, Bates prepares leaders sustained by a love of learning and zeal for responsible stewardship of the wider world. Bates engages the forces — intellectual trends, demographic changes, and technology — that are transforming higher education and the world into which our students graduate.

Bates has highly competitive admissions, graduates over 90 percent of its entering students, and more than half of its alumni earn graduate degrees. Bates employs 200 faculty members and 550 staff.

The college is proud of deep roots in the Lewiston/Auburn community, Maine’s second-largest urban area with a population of approximately 65,000. Bates is located on a beautiful, 133-acre, traditional New England campus in Lewiston, an emerging city with an entrepreneurial climate, a lively arts scene, and a dynamic business community. Bates is 35 miles north of Portland, 140 miles north of Boston, and 350 miles north of New York City.

Advertised: Mar 01 2022 Eastern Standard Time
Applications close: