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Senior Director of Strategic Communications and Marketing

The University of Michigan
Michigan, United States
$148,000.00 - $153,000.00
Posted Date
Jan 4, 2022

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Position Type
Faculty Positions, Business & Management, Marketing & Sales, Communications, Other Communications, Public Relations & Advertising
Employment Level
Employment Type
Full Time
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How to Apply

A cover letter and resume are important submissions for the hiring team to get a sense of your experience. In the cover letter, in two pages or less, please let us know how this role aligns with your career aspirations and skill set. Submit both a cover letter and resume as one file (because of system limitations).


The University of Michigan has a powerful brand as we are known for our global presence, academic excellence, history, and commitment to diversity. As the Senior Director of Strategic Communications and Marketing for the Division of Student Life, you will report to the Vice President for Student Life, serve on their Cabinet, and lead the Student Life Communications, Marketing and Design Team of approximately 15 staff.

As the leader of the Student Life Communications, Marketing, and Design (CMD) team, you will support our mission and help to achieve our strategic goals. We do this by telling the many stories of our units to a variety of audiences including students, faculty, staff, alumni, UM broadly, Ann Arbor, and world communities. The team also develops internal communications strategies for staff. At the University of Michigan, our dedication to excellence for the public good is inseparable from our commitment to diversity, equity, and inclusion. You will infuse these concepts in all elements of the work. For more information, visit

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  • Develop and manage the strategic brand identity of Student Life including the use of a variety of mediums to reach unique audiences; grow and align all departmental marketing plans

  • Develop creative and data-driven divisional strategy for our communications

  • Engage within a matrixed organization to ensure understanding of divisional strategy while recognizing and honoring strengths and nuances; provide communications support to the entire organization

  • Work with other marketing and communications professionals across the university

  • Anticipate and lead communication regarding crises by providing information to all constituencies

  • Anticipate and provide divisional representation and response for media requests, complex institutional issues and other similar needs

  • Implement assessment methods to understand and grow our communications and marketing impact

  • Provide expertise to leadership on communications and other industry trends

  • Lead the CMD team including professional development, coaching and building infrastructure to grow skills including guidance to departmental staff within a matrixed organization

  • Manage the budget and financial stability of the division including optimizing resources

Required Qualifications*
  • Bachelor's degree in communications, marketing or a related field

  • 10+ years' experience in communications, marketing, advertising or a related field in a medium to large organization

  • 5+ years progressive leadership experience supervising and leading teams

  • Expert proficiency in developing and implementing multi-channel strategic marketing and communications including analyzing data for impact

  • Applied experience in strategy development, long-range planning, innovation and aligning the marketing function to institutional priorities and mission

  • Commitment to diversity, equity and inclusion and how those ideals are supported by a marketing communications function

  • Interest in working across a large, decentralized organization

Additional Information

Benefits at the University of Michigan

In addition to a career filled with purpose and opportunity, The University of Michigan offers a comprehensive benefits package to help you stay well, protect yourself and your family and plan for a secure future. Benefits include:

  • Generous time off

  • A retirement plan that provides two-for-one matching contributions with immediate vesting

  • Many choices for comprehensive health insurance

  • Life insurance

  • Long-term disability coverage

  • Flexible spending accounts for healthcare and dependent care expenses

This role may have reporting obligations under Title IX and Clery.

Posting Range: $148,000-$153,000. Salary may vary depending on qualifications, experience, and education of the selected candidate.


U-M EEO/AA Statement

The University of Michigan is an equal opportunity/affirmative action employer.

U-M COVID-19 Vaccination Policy

COVID-19 vaccinations are now required for all University of Michigan students, faculty and staff across all three campuses, including Michigan Medicine.  This includes those working or learning remotely.  More information on this policy is available on the Campus Blueprint website or the U-M Dearborn and U-M Flint websites.

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