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Director of Admission- Regional and Online Campuses (ROC)

University of La Verne
California, United States
Salary Not specified
Posted Date
Jan 4, 2022

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Position Type
Administrative, Student Affairs, Admissions, Enrollment, Retention & Registrar
Employment Level
Employment Type
Full Time
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University of La Verne

Director of Admission- Regional and Online Campuses (ROC)

Job Description Summary:
This position has the primary responsibility for leading and directing ROC student recruitment and admissions counseling. The incumbent is expected to develop data-informed recruitment plans to meet quantity and quality goals, monitor the daily work of the staff, and assess the efficacy of all recruitment practices. The director will be a communicator, a collaborator, and an innovator in the field of ROC admissions. Partner with the associate provost, graduate chairs, and ROC staff regarding admission policy/standards, troubleshooting, general communication and reporting to ensure a smooth process for all applicants.

The University of La Verne is a private not-for-profit university founded in 1891 located in La Verne, California. The core values that we live by are Ethical Reasoning, Diversity and Inclusivity, Lifelong Learning and Community and Civic Engagement. If you're passionate about these values, join us at the University of La Verne!

Specific Duties:
  • Directs and leads overarching office supervision of the recruitment division as part of the Admissions Leadership Team. Additionally, oversees strategic enrollment and recruitment projects in the office. This includes outreach efforts, communication development and execution, ownership of key initiatives in the CRM system, recruiting policy and procedures. Understands and values the recruitment of underrepresented student populations and working in a diverse context, as well as the needs of the adult learner. Support ROC leadership’s location based partnership development and stewardship.

  • Directs and leads the admissions/recruitment division including hiring, training, coaching, and providing professional development direction for ROC admission staff. Lead the staff in admission standards and practices. Represent the university to large audiences and make informal and creative presentations to encourage enrollment. Partner closely with the associate provost, graduate chairs, and ROC staff regarding admission policy/standards, troubleshooting, general communication and reporting to ensure a smooth process for all applicants.

  • Establishes an annual work plan with measurable outcomes and assessment methods; reports statistical and qualitative information/analysis; develops and administers an operating budget; provides for fiscal accountability and effective fund management to ensure the effective utilization of funds for priority operations; and prepares and presents operating and summary reports, assessments and audit reports. Conduct meetings and collaborate with ROC leadership to set enrollment targets, review strategies, and seek advisement on plans. Perform data searches about individual applicants and generate reports in databases so that data-driven decisions can be made regarding recruitment.

  • Recruit students to ROC programs. This includes visiting venues where prospective students are located. Evaluate admission applicants to the university and make appropriate representation for admission and appeal. This may include calculating GPAs, reviewing essays and recommendations, following up on applications and providing accurate information to the student as well as positive interactions on multiple media sources. Facilitate ROC staff participation in admission events and support coordination of onboarding activities.

  • Be a culturally competent employee who attends/completes mandatory diversity and inclusivity trainings as provided by the university.

  • Other duties as assigned.

Minimum Qualifications:
  • Master’s Degree
  • 6 years of college/university admissions office experience.
  • Understanding of admission process and best practices.
  • Strong customer service skills.
  • Excellent verbal and written communication.
  • Commitment to diversity and inclusivity.
  • Supervisory experience.

Preferred Qualifications:
  • Adult student and regional campus admissions experience.
  • Experience creating recruitment plans.
  • Proven ability to meet recruitment goals.

Location: La Verne Central Campus

Special Instructions:
To be considered for this position please visit our web site and apply on line at the following link:

Institutional Profile
Located in Southern California, the University of La Verne offers a distinctive and relevant educational experience to a diverse population of students, preparing them for successful careers and a commitment to lifelong learning across the liberal arts and professional programs. The academic units of the not-for-profit university include the College of Arts and Sciences, the College of Business and Public Management, the LaFetra College of Education, and the College of Law. The university offers both undergraduate and graduate programs, including degree programs tailored for working adults. The university's central campus is located 30 miles east of Los Angeles in the historic Old Town section of La Verne, a city with a population of approximately 35,000 at the foothills of the San Gabriel Mountains. The university also has eight regional campuses throughout California and the College of Law campus in Ontario, California. The university is classified as a Carnegie Doctoral Institution with moderate research activity. Core values are reflected throughout all curricular and co-curricular programs, its emphasis on close professor-student interaction, personal support of its students, and its diversity.

The University of La Verne prides itself in being reflective of the diversity of Southern California. Approximately 80 percent of its nearly 8,500 students come from diverse backgrounds and the U.S. Department of Education has designated the university as a Hispanic Serving Institution (HSI). With 80,000 alumni, the university fulfills a critical community function in educating students from underserved populations, many of whom are the first generation in their family to attend college.

The University of La Verne is an equal opportunity employer and does not discriminate against employment or employees on any basis prohibited by state and federal law. University of La Verne hires and promotes individuals based on their qualifications and is consistent with applicable state and federal laws, without regard to race, color, religion, gender, disability, medical condition a or sexual orientation


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