Local Sponsorship Account Manager

Florida Gulf Coast University
Florida, United States
Salary Not Specified
Posted Date
Jan 4, 2022

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Position Type
Faculty Positions, Business & Management, Marketing & Sales, Administrative, Business & Administrative Affairs, Other Business & Administrative Affairs, Community Relations & Institutional Outreach, Public Relations & Marketing (Campus), Alumni Affairs
Employment Type
Full Time

Job Summary

The Local Sponsorship Account Manager is a WGCU brand ambassador, strategically leveraging sales and marketing concepts and tools, to gain corporate support and network with C-suite executives of companies of all sizes, to invest in WGCU. This position is responsible for direct sales and develops revenue generating relations with local business agencies and non-profit leaders, and other local influencers. Assists in the development of sales strategies to drive revenue for WGCU to both philanthropic corporations, and to clients seeking return on investments. The Local Sponsorship Manager reports to the Associate General Manager of Business Partnerships and Corporate Investments.

WGCU seeks a conceptual individual who can champion ideas and best practices into strategic marketing programs to articulate WGCU’s value proposition, and develop incremental revenue. The successful candidate will be a mission based, strategic leader sitting at the intersection of sales, marketing and corporate support. A sophisticated and deep knowledge of marketing and advertising tools combined with an appreciation of the social and intellectual impact of public media is critical. Preference will be given to candidates with a demonstrated history of high performance and achievement in closing business and increasing market share.

Florida Gulf Coast University is committed to establishing and maintaining an inclusive working and learning environment in which students, faculty, administrators, staff, curriculum, social activities, governance, and all other aspects of the campus life reflect a diverse, multi-cultural, and international worldview.

At FGCU, we collectively stand against any individual or group that practices any form of racism, discrimination, intolerance, hate expressions, or disrespect. We are committed to preparing students to understand, live among, appreciate, and work in an inherently diverse country and world made up of people with different ethnic and racial backgrounds, religious beliefs, abilities, ages, gender identities, sexual orientations, socio-economic status, cultural traditions, family statuses, and military backgrounds. FGCU strives to hire great people from a wide variety of backgrounds, not just because it’s the right thing to do, but because it makes our University stronger. The University community recognizes the importance of a diverse and inclusive institution and holds these ideals as paramount for the current and future success of the institution.

We seek colleagues who promote and embrace diversity, equity, and inclusion. We encourage individuals from diverse backgrounds to apply for this position as we believe that our University will grow and move forward through a commitment of equality for all.

Job Description

Typical duties may include but are not limited to:
  • Responsible for direct sales efforts of WGCU services and promotions to local businesses and agencies.
  • Develop marketing concepts in partnership with other departments that increase corporate investments and inspire increased membership support.
  • Promote marketing and sponsorship opportunities on radio, TV, and digital channels. Identify and estimate monetary value of missed sales opportunities.
  • Maximize revenue potential for all spots and special programming opportunities.
  • Independently create new presentations and determine audience data on program services of WGCU, and their comparative value against commercial media channels.
  • Prepares a local revenue operating budget and performs ongoing budget analysis. Prepares and provides reports to Associate General Manager and General Manager.
  • Develop strategies to enhance nontraditional revenue opportunities.
  • Execute trades to alleviate station-wide expenses.
  • Oversees the work efforts of third-party sales vendors.
  • Accurately forecast local account list and prospect variable and WGCU’s revenue potential using industry specific media software.
  • Develop growth revenue by focusing on “conversion” targets from other media including radio, print, online and cable.
Other Duties:
  • Performs other job-related duties as assigned.
  • May supervise or train other sales persons.
Additional Job Description

Required Qualifications:
  • Bachelor’s degree from an accredited institution in an appropriate area of specialization.
  • Four years of professional full-time experience in media sales, corporate fundraising and event sponsorship.
  • Expertise in digital sales, radio, TV, and event sponsorship required.
  • Any appropriate combination of relevant education, experience, and/or certifications may be considered.
  • Experience operating a personal computer and proficiency with Microsoft Office (Word, Excel, PowerPoint, and Outlook) software.
Knowledge, Skills and Abilities:
  • Knowledge of accounting, budgeting, finance and management principles, practices and procedures.
  • Extensive knowledge of marketing and advertising tools. Knowledge of sales, marketing, traditional, and new media.
  • Expert knowledge of Nielsen, Google Analytics Media Audit, Scarborough, Media Monitors or BIA, traffic software for radio, TV, and digital, Word, Excel and PowerPoint
  • Excellent interpersonal, verbal, and written communication skills.
  • Excellent organizational skills and the ability to prioritize and complete simultaneous projects.
  • Ability to influence at the most senior levels of an organization and work across functions, levels, and departments toward shared objectives.
  • Ability to collaborate and develop strategic relations with a diverse group of staff, faculty, students, and business partners.
  • Ability to take initiative to plan, organize, coordinate and perform work in various situations when numerous and diverse demands are involved.
  • Ability to thrive in an organization that values the diversity of its student body and workforce and actively promotes equity and inclusion.
  • Ability to set the value for WGCU’s public service and audience at approximately 3x the commodities advertising market.
  • Ability to use effective decision making and problem-solving techniques.
  • Ability to think critically and creatively, have a high standard of integrity, and be motivated to incorporate best practices into the organizational structure.
  • Ability to maintain confidentiality and discretion at all times.
  • Ability to exercise a high degree of independent judgement in the establishment, interpretation, application, and enforcement of all rules, regulations, and policies.
  • Ability to effectively manage the work of others by providing information, guidance, and motivation

FGCU is an EOE AA /F/Vet/Disability Employer.

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