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Public Relations & Development Coordinator

Wytheville Community College
Virginia, United States
Salary Commensurate with experience
Posted Date
Dec 30, 2021

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Position Type
Administrative, Business & Administrative Affairs, Public Relations & Marketing (Campus)
Employment Level
Employment Type
Full Time
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Public Relations & Development Coordinator

Primary duties of this position include coordination of public information, public relations, marketing, and advertising, and assistance with college development programs and activities.

The Public Relations & Development Coordinator plans and implements community- and college-wide information and marketing programs through the preparation and dissemination of a variety of informational materials, including advertising campaigns, special marketing products and publications, and image-building promotions; designs and executes publications, advertisements, forms, programs, and other materials; coordinates and implements special marketing efforts and projects designed to enhance the image of the college throughout the service region; and assists with fund-raising and grant activities for the college and its related WCC Educational Foundation, Inc. and WCC Scholarship Foundation, Inc., as well as assists with college events and alumni activities.

Coordination of WCC Public Information

As the college’s official Public Information Officer, serves as the college’s official spokesperson and media liaison on a regular basis and during emergency situations, as well as disseminates general college information.

Coordination of WCC Public Relations, Marketing, and Advertising

Develops and implements an annual Marketing Plan that includes marketing strategies and policies and procedures to promote a positive image of the college, its program offerings, services, and activities, including the college’s affiliated WCC Educational Foundation and WCC Scholarship Foundation. Prepares informational products including but not limited to news releases, manuals, signs, posters, certificates, brochures, and college publications such as the Essentials handbook.

Other specific duties include the following:

Works cooperatively with college administration and employees to brand and promote the college.

Works cooperatively with the college’s Webmaster to coordinate college digital photography services for use in campus documents, publications, and on the college website. Maintains photo image archive for college.

Manages WCC social media accounts.

Assists the Webmaster with content management for the college website as needed.

Prepares print advertisements, an electronic employee newsletter, as well as scripts for radio and television advertisements and programs, etc.

Maintains strong professional relationships with local media. This includes meeting regularly with local and regional media representatives.

Assist with Coordination of College Development Activities and Grant Writing

Assist with fund-raising activities for the Wytheville Community College Educational Foundation, Inc. and the Wytheville Community Scholarship Foundation, Inc., as well as assist with coordination of college events and alumni activities.

Provides leadership in helping secure federal, state, corporate and foundation grants.

Specific duties include, but are not limited to, researching funding sources and collaborating with college employees and other community partners to conceptualize, write, edit, and submit project proposals as related to college strategic plans and priorities.  Employee will maintain records of all institutional grants; monitor grant proposal budgets in relation to institutional requirements, assess and report changes in program guidelines and priorities to inform institutional planning for grants; facilitate long-range planning required for timely submission of applications; monitor institution-wide grant administration for effective stewardship of funding; and works with project managers to complete all required grant reports by required deadlines.

Other Duties & Responsibilities

Assists with writing speeches and prepares other communications for college personnel as requested.

Provides assistance with reports and requirements related to the college’s accreditation through the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).

Represents WCC at community and civic organization events as needed.

Performs other duties as assigned by the Vice President of Academics & Institutional Advancement


Master’s degree in Public Relations, Communications, or a related field and/or previous professional experience. The successful candidate must have excellent oral and written communication skills. The candidate must also have experience in marketing and social media management, as well as demonstrated proficiency in the use of computer-based technology for research, word processing, development of spreadsheets, and oral presentations. Must have proven and effective organizational skills and time management skills to manage multiple priorities and meet deadlines. Preferred qualifications include professional experience in educational fund-raising and securing and managing grant programs.

For full description and to apply, visit

The Virginia Community College System, an EEO employer, welcomes applications from people of all backgrounds and recognizes the benefits of a diverse workforce. Therefore, the VCCS is committed to providing a work environment free of discrimination and harassment. Employment decisions are based on business needs, job requirements and individual qualifications. We prohibit discrimination and harassment on the basis of race, color, religion, sex, national origin, age, sexual orientation, mental or physical disabilities, political affiliation, veteran status, gender identity, or other non-merit factors.

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