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Director of Strategic Marketing

Tompkins Cortland Community College
New York, United States
Salary Commensurate with experience
Posted Date
Dec 29, 2021

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Position Type
Administrative, Business & Administrative Affairs, Public Relations & Marketing (Campus)
Employment Level
Employment Type
Full Time
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Date of Notice for Tompkins Cortland PAA Members: November 12, 2021

Date of Notice for All Other Applicants: November 26, 2021


POSITION OFFERED: Director of Strategic Marketing


TERM OF EMPLOYMENT: Renewable, Full-Time


JOB DESCRIPTION: Tompkins Cortland is looking for an individual who is ready to take on a leadership role within a newly created Strategic Marketing department. The Director of Strategic Marketing has responsibility for visionary leadership in the College’s enrollment marketing strategy, recruitment initiatives, public relations, innovative digital content, meaningful messaging and branding expertise for Tompkins Cortland Community College. The Director oversees the entire marketing and communication effort including the development and implementation of a strategic marketing and branding plan. Coordinates with departments across the College to increase student enrollment, manage external communications and the College’s identity and image. This is an excellent opportunity for someone who has been working in the field and is seeking advancement.


MINIMUM QUALIFICATIONS: Bachelor’s degree and seven (7) years’ experience or a Master’s degree in marketing, public relations, business, or related field and five (5) years’ experience. Experience in marketing, including expertise in the development and implementation of strategic marketing, communication, and branding plans in a higher education setting. Supervision experience.


DESIRED QUALIFICATIONS: Experience in a higher education setting.


EXPECTED HIRING SALARY RANGE: $75,610 - $94,512 - Starting salary will be commensurate with qualifications and experience. As a College employee, this appointment includes NYS retirement benefit options with a choice of a pension or gracious matches to 414H, attractive Health Care options with 80% of premiums covered by the College, and supportive work-life balance with 16 holidays, 20 vacation, 12 sick days per year, and tuition assistance in addition to other benefits offered by the College. Inquire for additional details.


Review of applicants is ongoing and will continue until position is filled.


To apply and view the full position description, visit Note: Additional application materials/essays will be requested.


Tompkins Cortland Community College is a culturally diverse campus with over two decades of strong partnerships with international colleges and universities and a commitment to preparing our students for citizenship in a global society. Tompkins Cortland Community College is accredited by the Board of Regents of the State of New York and by the Middle States Association of Colleges and Schools and awards associate degrees in career-oriented and liberal arts/sciences programs of study. Enrollment is approximately 3,500 students. To learn more about the College, visit our website at Visa sponsorship not available. Women and minorities are strongly encouraged to apply. AA/EOE


Location: Tompkins Cortland Community College is located in the naturally beautiful and culturally rich Finger Lakes region of upstate New York, near Syracuse, Rochester, Ithaca, and Binghamton. The area is host to many colleges, including Cornell University, as well as excellent healthcare, museums, festivals, and business enterprises.


Human Resources Department | P.O. Box 139, 170 North Street | Dryden, NY 13053-0139

Phone: 607.844.8211 | Fax: 607.844.6551 |

The State University of New York | Tompkins Cortland Community College is an Equal Opportunity Employer

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