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Vice President of Marketing & Communications

Employer
New Mexico Highlands University
Location
New Mexico, United States
Salary
Salary Not Specified
Posted Date
Dec 22, 2021

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Position Type
Faculty Positions, Business & Management, Marketing & Sales, Communications, Other Communications, Public Relations & Advertising, Administrative, Business & Administrative Affairs, Public Relations & Marketing (Campus), Chief Business Officers & Vice Presidents
Employment Type
Full Time
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Position Details

Position Information

Position Vice President of Marketing & Communications Full Time/Part Time Full Time Job Type Regular Position Summary
The VPMC will be responsible for enhancing the university’s reputation through strategic marketing campaigns, branding, media and public relations, and crisis communications. The VPMC works with the Vice President of Student & Donor Engagement and other university committees to develop and analyze multichannel marketing strategies and campaigns to support enrollment growth.

Duties and Responsibilities
In collaboration with senior leadership, creates data-driven integrated, multichannel marketing plans to support enrollment and academic program growth.

Manages a team of approximately five full-time employees and oversees the unit’s budget to achieve the university’s marketing and communications objectives.
Oversees and optimizes the university’s public-facing website, nmhu.edu, with a focus on enrollment growth.

Serves as a senior advisor to the President for issues related to marketing and communications, contributing to the oversight and development of executive communication for the President’s Office and university leadership. Serves as the university’s spokesperson in the President’s absence.

Works collaboratively with the university’s senior leadership team to establish the brand strategy, including but not limited to positioning, personality, and visual identity.

Assists the New Mexico Highlands University Foundation with its campaign marketing and fundraising goals.

Leads the university’s crisis communications planning and response and supports/executes strategies related to issues and reputation management in accordance to FEMA guidelines.

Serves as primary public information officer, responding to media inquiries related to institutional issues/initiatives.

Provides additional communications support for the university administration and develops partnerships with campus, educational, and community liaisons to enhance the university’s overall communication efforts.

Serves as the university’s public records custodian defined by the New Mexico Inspection of Public Records Act.

Convenes a Marketing & Communications Advisory Committee composed of stakeholders across the university. Minimum Job Requirements
A bachelor’s degree from an accredited college; and
A minimum of five years of experience holding progressively responsible positions in marketing and communications for nonprofit, corporate, higher education and/or marketing agency.

Preferred Qualifications
Graduate degree from a regionally accredited college or university; and
Ten years’ experience in marketing, or communications or related field in a higher education setting; and
Experience targeting different populations, including traditional, non-traditional, online, and graduate students is preferred.

Special Conditions for Eligibility
New Mexico Highlands University has implemented a mandatory COVID -19 vaccine requirement for NMHU students and employees. For detailed information, visit Coronavirus ( COVID -19) information – New Mexico Highlands University (nmhu.edu) Knowledge, Skills, and Abilities
Ability to analyze and solve problems.
Ability to communicate effectively, both orally and in writing.
Ability to present oneself with a professional presence and demeanor.
Ability to maintain confidential information and inquiries with discretion.
Ability to display keen attention to detail.
Ability to maintain exceptional customer service and people skills.
Ability to establish and maintain effective working relationships with faculty, students, and staff. Ability to establish and maintain effective working relationships and contact officials, students, organizations, and the general public.
Ability to supervise lower-level staff. Physical Demands
Repetitive hand motions and prolonged use of a computer. Must occasionally lift and/or move up to forty (40) pounds. Sitting for extended periods of time. Kneel, bend, reach and stoop. Walking for extended periods of time. Working Environment
Work is performed in a typical interior/office work environment. Work with frequent interruptions. Pay Rate Commensurate with Education and Experience Work Location/Campus Center Las Vegas, NM Campus EEO Statement
New Mexico Highlands University is an affirmative action, equal opportunity employer, making decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran status, disability, or any other protected class. We are committed to the University values of diversity, accessibility, excellence, and responsiveness.

For disabled access or services call 505-454-3242 or email hr@nmhu.edu

Visit the link below for more information regarding affirmative action and equal opportunity:
Equal Employment Opportunity is THE LAW

Posting Detail Information

Posting Number AS570P Open Date 12/22/2021 Close Date Open Until Filled Yes Special Instructions to Applicant
A complete online application must include: 1) Letter of interest/cover letter; 2) Resume; 3) Names, telephone numbers and e-mail addresses of three (3) Professional references in application, and 4) Unofficial copies of transcripts. Candidates who are invited for on-campus interviews will be required to submit official transcripts. References will be contacted in conjunction with on-campus interview. Upload required materials with online application. For disabled access or services call (505) 454-3242 or contact Human Resources at hr@nmhu.edu. NMHU IS AN EQUAL OPPORTUNITY EMPLOYER . Quick Link https://nmhu.peopleadmin.com/postings/7172 Supplemental Questions

Required fields are indicated with an asterisk (*).

  1. * How did you hear about this employment opportunity?
    • Public Job Posting
    • Internal Job Posting
    • Agency Referral
    • Advertisement/Publication
    • Personal Referral
    • Website
    • Other
  2. * What is the highest level of education attained?
    • GED
    • High School Diploma
    • Associates Degree
    • Bachelors Degree
    • Masters Degree
    • PHD
  3. * How many years of experience do you have in this type of position?
    • 0-1
    • 1-3
    • 3-5
    • 5-7
    • 7+
  4. How many years of Administrative support experience do you have?
    • 0-2
    • 3-5
    • 6-9
    • 10 or more
  5. What is your Philosophy for serving students?

    (Open Ended Question)

  6. Please describe any previous experience you have working in a customer service enviornment

    (Open Ended Question)

  7. Please describe the attributes that will make you a strong candidate for this position

    (Open Ended Question)

  8. Please describe in brief your prior experiences in Web application development, identifying the tools with which you are familiar and the specific technical environments in which you've done development work.

    (Open Ended Question)

  9. Briefly tell us about your experience in a leadership, management or supervisory role. How many people were your direct reports and how long were in this position?

    (Open Ended Question)

Documents Needed to Apply
Required Documents
  1. Cover Letter/ Letter of Interest
  2. Resume
  3. Unofficial Transcripts Conferring Required Degree
Optional Documents
  1. Letter(s) of Recommendation


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