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Associate Director, Marketing Strategy

Employer
Drexel University
Location
Pennsylvania, United States
Salary
Salary Not Specified
Posted Date
Dec 20, 2021

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Position Type
Faculty Positions, Business & Management, Business Administration, Marketing & Sales, Other Business & Management, Administrative, Business & Administrative Affairs, Other Business & Administrative Affairs, Public Relations & Marketing (Campus)
Employment Type
Full Time
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About Drexel

Drexel is one of Philadelphia's top 10 private employers, a comprehensive global research university and a major engine for economic development in the region. With over 24,000 students, Drexel is one of America's 15 largest private universities. Drexel has committed to being the nation’s most civically engaged university, with community partnerships integrated into every aspect of service and academics.

Job Summary

The Associate Director, Marketing Strategy is responsible for developing the strategy and roadmap for enrollment growth for each of the colleges/schools in the assigned portfolio, including but not limited to: prioritization of programs to achieve Drexel University Online business objectives, annual budgets/monthly forecasts, management of overall advertising and creative strategy (including direct-to-consumer, strategic partnerships, and event marketing/promotion), cultivating college-marketing relationships, as well as orchestrating customer and competitive landscape research and analysis.

The Associate Director, Marketing Strategy will be the advocate for their programs, and have a deep understanding of their target audiences and all activities within their business units (colleges/schools). S/He will act as a liaison between the colleges/schools in their portfolio and the internal marketing team and be responsible and accountable for the performance of his/her school programs.

The Associate Director, Marketing Strategy will represent the Associate Vice President, Marketing in meetings as assigned/appropriate and perform all additional duties and responsibilities to manage his/her business to success.

Essential Functions
  • Build and optimize annual marketing strategy, budgets and campaign plans (overall business roadmap), including prioritization of program focus to achieve Drexel University business objectives.
  • Oversee and manage day-to-day marketing performance of each college/school to ensure favorable performance, including building monthly marketing plans based on prior month and trending performance and allocating marketing spend across multiple channels to maximize return on investment.
  • Perform school/program/industry analysis with a deep understanding of student demographic and psychographic information, with the goal of successfully positioning programs within the competitive post-secondary education market.
  • Provide regular reporting to senior management and colleges/schools and ensure appropriate follow-up.
  • Work with the creative services team to build creative messaging strategy that resonates with target audience.
  • Work closely with Drexel University Online’s strategic partnership and enrollment services teams to ensure they are trained on program features, benefits and competitive advantages.
  • Communicate a thorough knowledge of program information, marketing initiatives, market research, and future challenges.
  • Define new program needs (including management of new program launches) and work with schools to integrate (program names, price points and program features where able to do so).
  • Manage IT and operations projects specific to his/her business.
  • Work with Marketing Specialist / Senior Marketing Specialist – including training, development, task management and evaluation.
  • Occasional travel required
Required Qualifications
  • Bachelor’s degree in Business with concentration in marketing or other related specialization
  • 10+ years of experience within a variety of marketing roles
  • Project management experience is a plus.
  • Education industry experience is preferred.
  • Strong skills in research, analytics and building reports.
  • Must be able to analyze data and identify key trends and performance drivers/inhibitors.
  • Understanding of integrated marketing; how various offline/online and brand/direct response channels work together.
  • Strong brand messaging and creative experience; understands how to develop brand messaging strategy and execute through creative.
  • Proven experience using customer segmentation to drive successful campaigns.
  • Excellent interpersonal and communication skills.
  • Experience presenting to senior management.
  • Able to shift thinking frequently from high level strategic decisions to detailed tactical decisions.
  • Must be highly organized and proactive; self-motivated.
  • Highly proficient in Microsoft Excel, Power Point.
Preferred Qualification
  • Master’s degree
Location

University City – Philadelphia, PA

Additional Information

This position is classified as Exempt with a salary grade of N. For more information regarding Drexel’s Professional Staff salary structure, https://drexel.edu/hr/career/ducomp/salstructure/

Special Instructions to the Applicant

Please make sure you upload your CV/resume and cover letter when submitting your application.

Review of applicants will continue until a suitable candidate pool is identified.

Advertised:Dec 20 2021 Eastern Standard Time
Applications close:Jan 20 2022 Eastern Standard Time

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