Associate Vice President of Strategic Marketing

Associate Vice President of Strategic Marketing
Department:Enrollment Management & Marketing
Location: Columbia, MO
Type: Staff, Full-time
Salary range starts at: $115K per year

Diversity Statement:
Columbia College is committed to creating an inclusive employee experience for all regardless of race, color, national origin, gender, religion, sexual orientation, age or disability. The college maintains a safe place for open discourse; supports activities that promote diversity and inclusion; and overall, fosters a sense of community that welcomes everyone.

Job Summary:
The Associate Vice President for Strategic Marketing is responsible for the overall research-based marketing messaging and branding activity for the College. The Associate Vice President represents and promotes the College, increasing its visibility and supporting the institution’s mission, vision, and goals. The Associate Vice President leads the development and implementation of the College’s brand vision and marketing strategy to attract and assist in retaining the best students. The Associate Vice President partners with the Advancement Division and Human Resources to engage alumni and donors and recruit high-quality faculty and staff. The Associate Vice President oversees the areas of Mailing, Images, & Print Services (MIPS), Web & Digital Marketing and Content & Project Management. In addition, the Associate Vice President provides strategic direction and coordinates marketing produced by other academic and administrative units as determined through strategic marketing plans.

• Perform job duties in accordance with Columbia College’s vision, mission and values, and contributes to the development of the Enrollment & Marketing Department.
• Provides leadership and vision for the College’s strategic and integrated marketing functions.
• Leads, supervises, and directs the marketing staff and coordinates at the strategic and tactical levels with all College departments.
• Develops and executes a comprehensive, long-term, and proactive College-wide marketing and branding strategy consistent with the strategic goals, plans, and aspirations of the College.
• Creates a collegial, team-building work environment, motivating staff and cultivating productive, collaborative relationships with all constituent groups.
• Partners with the Strategic Communications department in the Advancement Division to tell the College’s stories to create a consistent, unified message in support of the Columbia College brand, and articulates the College’s image and brand in the delivery of the College’s message to all constituents.
• Serves as one of the College’s main brand managers, with the responsibility of positioning the College in the market, determining target audiences, and assist in maintaining the desired reputation.
• Ensure brand core messages are used seamlessly in all areas of marketing, and the college.
• Oversees the design and production of all marketing, recruitment-related publications, and advertising products.
• Ensures effective and efficient operation of the major units in Marketing by coordinating unit plans, goals, and objectives, designing systems of effective controls to guide work toward expected outcomes, and evaluating progress towards their accomplishment.
• Understands utilizing one CRM in conjunction with Admissions and Enrollment Services to drive enrollment and improve student experience from prospect to graduation.
• Works closely with Technology Services to streamline front-facing processes digitally with the goal of the student experience.
• Has an understanding and experience working with marketing and advertising budgets and ensures a fiscally sound operation of Marketing through setting and staying within an assigned budget each fiscal year.
• Fulfill additional responsibilities as assigned.

Minimum Qualifications:

• Bachelor’s Degree and related experience in marketing, communications, public relations, journalism, business administration or related field.
• At least 8 years of experience in marketing preferably in education, not-for-profit, government, business, or industry, is required.
• At least three years of management and leadership experience is required.

Preferred Qualifications:

• Master’s Degree in marketing or public relations

This job description is not meant to be all-inclusive of every duty and responsibility required by the employee in the position.

Benefits Summary

Columbia College values its employees and is committed to offering benefits designed to help enhance their health and well-being. Columbia College views the benefits offered to its workforce as an important component of the overall compensation package made available by the College. We strive to offer our employees comprehensive and affordable benefits that make Columbia College an even more attractive place to work.

The College offers generous benefits to eligible employees that include:

• Health, Dental, and Vision insurance
• Basic life insurance and AD&D insurance
• A 403(b) Retirement Savings Plan, to which the College will match up to 8% of an employee’s annual compensation that vests at 20% a year after the employee satisfies a one year waiting period, is at least 21 years of age, has worked at least 1,000 hours in a Plan year
• Paid vacation leave
• Paid sick leave
• An Employee Educational Grant program that allows eligible individuals to take undergraduate in-seat classes at Columbia College tuition free, and online undergraduate courses at a 75% tuition reduction
• A Graduate Educational Grant program that allows eligible individuals to take graduate classes in-seat or online at Columbia College, at a 75% tuition reduction
• Participation in Tuition Exchange programs that allows full time employees to send their non-emancipated children to other member institutions with no or significantly reduced tuition charges

The offer of employment and assignment to duties is contingent upon a satisfactory criminal background check. The information may include, but is not limited to, academic, residential, achievement, performance, attendance, disciplinary, employment history, credit history, driving history, and criminal history of public record.

Review of applications will begin immediately and continue until the position is filled.

Columbia College is an equal opportunity employer.

In compliance with the Higher Education Opportunity Act (HEOA) and the Jeanne Clery Disclosure of Campus Security Policy and Campus crime Statistics Act (Clery Act), the Department of Campus Safety for Columbia College has provided the Annual Security and Fire Safety Report and crime statistics for the main campus and venues nationwide.

Columbia College is required to distribute this information to all current and prospective employees and students. Please follow the link below for the full report or contact Human Resources at 573-875-7495 for a printed copy.

https://www.ccis.edu/campus-safety/crime-reporting/reports-stats