SALARY AND BENEFITS:
The starting salary placement depends on qualifications and
experience and is anticipated to be in the range of $3,515.00/month
Cal State East Bay offers a broad range of benefits that
includes medical, dental, vision, retirement (CalPERS), 401k, 457,
403(b), dependent and health care reimbursement accounts, life
insurance, vacation and sick, 13 paid holidays, one personal
holiday and tuition fee waiver.
For more information on the benefits program, please
ABOUT CAL STATE EAST BAY:
Cal State East Bay's beautiful main campus is located in the
Hayward hills with panoramic views of the San Francisco Bay
shoreline. Situated above the city of Hayward, the campus offers an
ideal setting for teaching and learning and yet easy access to the
many cities along the bay. The University has a satellite campus in
Concord, a professional development center in Oakland and a
significant presence online. Founded in 1957, Cal State East Bay is
one of 23 universities of the California State University system
(CSU). With an enrollment over 15,800 students, Cal State East Bay
is recognized as a regionally engaged and globally oriented
university with a strong commitment to academic innovation, student
success, engaged and service learning, diversity, and
ABOUT THE POSITION:
The Office of Student Outreach serves prospective students,
staff, faculty, and members of the community-at-large seeking
information and services related to the University's outreach to
potential freshman and transfer students, the transfer credit
evaluation process and financial aid opportunities, policies, and
procedures. This Office is the University's initial liaison with
middle and secondary schools, community colleges, and
community-based organizations that serve prospective college
This position specializes in creating and executing the annual
marketing communications plan, and oversees the publication of
digital assets and print deliverables for the Office of Student
Outreach (OSO). The role is responsible for writing, designing and
producing new print and digital communications via email, postal
mail services, social media, news and press releases, and via
Customer Relationship Management (CRM) platform - i.e., Salesforce
Marketing cloud, for prospective students, families, and counseling
communities regarding outreach efforts, recruitment activities,
visit opportunities, and on-and off-campus events. This position
creates and maintains new and existing website content for the
Office of Student Outreach to assure consistency with the message
platform, timeliness, and vernacular employed by the other
Enrollment Services (ES) departments (Admissions; Financial Aid;
the Registrar's Office).
This position is responsible for overseeing and producing
marketing, print and digital communications preparation to support
OSO and ES efforts and their audience members, e.g.,
creating/maintaining/monitoring/processing websites and social
media pages, creating email communications, providing feedback on
specific print needs and concepts, and other relevant print and
electronic marketing collateral and communications reporting
directly to the Director of Student Outreach. The position also
collaborates with other OSO and ES staff to ensure an intentional,
measurable, and streamlined communication workflow.
This position plans, schedules, oversees creation and
implementation of Marketing Cloud and Salesforce messaging, assists
in maintaining, tracking, and assessing the prospec management
systems and deploys these tools to develop, send and track
communications sent to OSO constituents across the prospective
student journey from initial outreach, and the phases of admission
leading up to enrolling in classes.
Assists in leading the strategic planning, execution and
assessment of new and existing marketing and communications efforts
in alignment with Office of Student Outreach and Enrollment
Creates and Executes Office of Student Outreach (OSO) Marketing
and Communication Plan, and coordinates the production of
deliverables in collaboration with OSO Fulfillment Center,
Recruitment Events Coordinator, University Communications,
Enrollment Management department subject matter experts, and
Information Technology Services, Procurement, and Duplicating
Services. This role ensures all Student Outreach marketing and
communications projects align with University brand strategy and
standards, include appropriate, accurate and strategic messaging
content, and reviewed for final publishing approval by the
Director of OSO.
- Oversees the creation of new print and electronic processes and
procedures, e.g., ordering, purchasing, printing, delivery, and
distribution of publication of print and web projects, in
collaboration with the Office Manager for OSO and the Fulfillment
- Work in close collaboration with the Recruitment Events
Coordinator to create, promote, publish, and assure timely delivery
of event invitations, and program agendas in print and digital
- Develops overall strategies, tactics and metrics for evaluation
(including monthly measurements) for marketing the University's
brand and academic/student life opportunities for freshmen and
- Maintains and executes an overall message platform, ongoing
development and maintenance of communication plan for prospective
and new students including domestic, state-support enrollment of
freshman and transfer students.
- Oversees the production of direct mail using Duplicating
Services or outside vendors. Develops direct mail and email
campaigns to support the student CSU application and Cal State East
Bay admission processes.
- Creates, deploys and assesses social media platforms for
outreach to new students
- Is responsible for development and deployment of digital
marketing via email campaigns to prospects, applicants, admitted,
and deposited students to sustain interest, and to encourage
students to respond to calls to action for OSO.
- Collaborates with University Advancement on the design and
implementation of all marketing strategies including social media,
videos and targeted advertising.
- Initiates promotional projects and collaborates with University
Marketing and Communications the development of print materials for
brand awareness, recruitment, digital communications and direct
mail, communication with admitted students and confirmed (SIR)
- Writes, produces and delivers series of quarterly digital
newsletters for print and web distribution targeting High School
and Community College counselor audiences.
- Helps design MS PowerPoint or Prezi presentations for use by
Office of Student Outreach, to reinforce University brand and to
assure consistent incorporation of message platform.
- Utilize platforms such as Salesforce and Target X to analyze
data and trends pertaining to prospective students.
Create and update OSO and division office Web and Digital media
sites/pages and manage web/digital media development
- Serve as the project guide for developing, implementing, and
maintaining websites including organizational structure, write/edit
content, development, and maintenance of sites, and implementation
of new IT projects related to prospective student communication.
- Update OSO websites for on- and off-campus recruitment events
and welcome enter activities (i.e. campus tours, group tours,
information sessions, etc.)
Oversee and produce Office of Student Outreach communication
This lead position is responsible for scheduling, development,
production, approval and timely delivery of print production and
digital asset projects. Proactively provides strategic content,
messaging, and guidance for other units that collaborate with and
support the objectives of Student Outreach. Coordinates the
development, writing/editing, ordering, purchasing, printing,
delivery and distribution of publication projects.
- Initiate and oversee the writing, design, print and/or digital
production and distribution of in-house publications in
collaboration with University Communications.
- Plan, write, edit, design, schedule and deploy digital
communications via email, CRM tools (i.e., Salesforce, Marketing
Cloud) and other applications, in collaboration with the Student
Outreach, Admissions and Information Technology Services
- Work with appropriate staff and subject matter experts to
create strategic copy and photography for print publications and
- Oversee the development, maintenance, and execution of an
overall message platform and communication plan targeting freshman
and transfer students, including the promotion of recruitment
activities and events to prospective students and their
- Strong organizational and project management skills. Excellent
written and verbal communication skills.
- Demonstrated experience developing websites and working with
internet-based marketing tools.
- Ability to work in tandem with and to collaborate with
colleagues in related departments/efforts
- Ability to quickly and accurately develop, retain, interpret
and apply comprehensive knowledge about CSU/CSUEB enrollment
policies and procedures.
- Ability to carry out complex assignments with/without detailed
instructions. Ability to anticipate problems and address them
- Ability to reason logically, analyze, and define organizational
and operational problems and implement appropriate responses.
Knowledge of basic methods and procedures for research and
statistical analysis and the ability to apply them.
- Ability to take initiative and independently plan, organize,
coordinate, and perform work in various situations where numerous
and diverse demands are involved.
- Ability to make independent decisions and exercise sound
- Ability to compile, write and present reports related to OSO
and ES work.
- Demonstrated ability to establish and maintain effective
working relationships within and outside the work group and serve
as a liaison for the organizational unit.
- Ability to coordinate routine publication projects.
- Ability and willingness to understand, embrace, and communicate
OSO and ES marketing messages.
- Ability to develop advanced, comprehensive knowledge about the
use of administrative computing systems (including applicable
maintenance and updating), databases, desktop publishing software,
instant messaging, document imaging programs, web-based Information
resources, and MS Office applications.
- HTML knowledge and web page accessibility.
Requires knowledge of the fundamentals of public affairs and/or
media relations, and/or some exposure to marketing and marketing
research. This background normally is obtained through a college
degree, which includes relevant coursework in the field, and up to
two years of related professional or technical experience. In
addition, strong written and verbal communication skills with a
solid foundation in grammar, spelling, and the composition of
various communication vehicles are essential to initial entry to
PREFERRED SKILLS AND KNOWLEDGE:
- Three years of applicable administrative communications, brand
marketing, promotion marketing, and/or student services experience.
CONDITION(S) OF EMPLOYMENT:
Satisfactory completion of a background check (including
LiveScan, as appropriate), that may include, but is not limited to:
criminal records check, verification of academic credentials,
licenses, certificates, credit history, professional references
and/or verification of work history is required for
employment. Cal State East Bay will issue a conditional offer
of employment to the selected candidate, which may be rescinded if
the background check reveals disqualifying information, and/or it
is discovered that the candidate knowingly withheld or falsified
information. Unsatisfactory results may also affect the continued
employment of current Cal State East Bay employees who were
conditionally offered the position.
All background checks are conducted through the university's third
party vendor, Accurate. LiveScan is conducted through the
University Police Department.
As an Equal Opportunity Employer, Cal State East Bay does not
discriminate on the basis of any protected categories: age,
ancestry, citizenship, color, disability, gender, immigration
status, marital status, national origin, race, religion, sexual
orientation, or veteran's status. The University is committed to
the principles of diversity in employment and to creating a
stimulating learning environment for its diverse student body.
All California State University campuses, including Cal State
East Bay, are smoke and tobacco-free. For more information,
please visit our website at http://www.csueastbay.edu/smokeandtobaccofree/
In compliance with state and federal crime awareness and campus
security legislation, including The Jeanne Clery Disclosure of
Campus Security Policy and Crime Statistics Act, the Cal State East
Bay Annual Campus Security Report is available at: http://www.csueastbay.edu/upd/safety-and-security-reports.html
Cal State East Bay is not a sponsoring agency for Staff or
Management positions and we are not an E-Verify employer.
The incumbent in this position may be considered a mandated
reporter under the California Child Abuse and Neglect Reporting Act
and will be required to comply with requirements set forth in the
CSU Executive Order 1083 as a condition of employment.
CSU VACCINATION POLICY:
CSU requires faculty, staff, and students who are accessing
campus facilities to be immunized against COVID-19 or declare a
medical or religious exemption from doing so. Any candidates
advanced in a currently open search process should be prepared to
comply with this requirement. The systemwide policy can be found
at https://calstate.policystat.com/policy/9779821/latest/ and
questions may be sent to firstname.lastname@example.org.
HOW TO APPLY:
To apply to the position, please visit www.csueastbay.edu/jobs.
Click on Faculty, Staff and Management Employment