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Director of Communication for Admissions

California Baptist University
California, United States
Salary Not Specified
Posted Date
Dec 17, 2021

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Position Type
Faculty Positions, Business & Management, Marketing & Sales, Communications, Other Communications, Public Relations & Advertising, Administrative, Business & Administrative Affairs, Public Relations & Marketing (Campus), Student Affairs, Admissions, Enrollment, Retention & Registrar
Employment Type
Full Time
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Posting Details

Job Title Director of Communication for Admissions Posting Number S1028P Classification Title
The Director of Communication for Admissions is responsible for leading the Admissions Communication team to develop, implement and execute strategic marketing and communication plans for the Undergraduate, Graduate and International Admissions Offices. This position is responsible for leadership & direct management of CRM strategies (Salesforce & Marketing Cloud), creating and implementing an electronic communications and social media plan for each admissions cycle, editing and assisting in the production of admissions marketing materials and ensuring that both internal and external web and publication content related to Undergraduate, Graduate & International Admissions is up-to-date and relevant for prospective students and families. Essential Duties and Responsibilities
1. Provide direct supervision and leadership to the Admissions Communication team including various communication specialist and student workers who are responsible for the outbound communication to all prospective undergraduate, graduate and international students.
2. Oversees the Undergraduate, Graduate and International Admissions Offices’ Marketing and Communication efforts. This includes collaborating with each department to develop a comprehensive communication plan for prospective students at every stage of the recruitment process.
3. Collaborates with the CBU Marketing & Communication Division in the creation and updating of marketing collateral.
4. Coordinates the accurate and timely execution of print, email, SMS and telephone outreach and marketing campaigns.
5. Reports and assesses the success of various recruitment campaigns using analytics from Marketing Cloud, JRM and university web site, and then makes adjustments to the campaigns as a result of the data analysis.
6. Conduct market research to determine best messaging for marketing campaigns.
7. Reports and assesses the success of various recruitment campaigns using analytics from Marketing Cloud,, JRM and university web site.
8. Serves as a member of the Admissions Office leadership team and is responsible for participating in big picture strategic decision making, and assisting in devising and actualizing strategies that will allow California Baptist University to accomplish its enrollment goals.
9. Collaborates with the schools and colleges to develop a unique communication plan for each school or college that better markets their academic programs and compliments the overall communication plan.
10. Manage, maintain and expand as appropriate, the Undergraduate, Graduate and International Admissions websites and social media accounts. Recommending and executing cutting-edge, interactive digital content and compelling social media campaigns.
11. Create key messaging and copy that can be used consistently across all integrated marketing channels.
12. Meet regularly with the CBU Marketing & Communication Office to plan for future, and assess current marketing campaigns. Provide oversight and strategic direction for the admissions call center.
Supervisory Responsibilities
Directly supervises employees. Carries out supervisory responsibilities in accordance with the organization’s policies and applicable laws. Responsibilities include interviewing and training employees, planning, assigning and directing work; appraising performance; disciplining employees; addressing complaints and resolving problems. Other Knowledge Skills and Abilities
§ Knowledge and proficiency with modern marketing strategies and techniques both broadly and in admission.
§ Knowledge of territory/market development, and an appreciation for data analysis and interpretation.
§ Skill in the use of personal computers and related software applications.
§ Ability to make administrative, and procedural decisions and judgments on sensitive, confidential issues.
§ A thorough knowledge of: Business English and arithmetic; general office methods, procedures and practices.
§ Ability to plan, develop, and coordinate multiple projects.
§ Ability to read and write at a level appropriate to the duties of the position.
§ Ability to gather data, compile information, and prepare reports.
§ Strong interpersonal and communication skills, and the ability to work effectively with a diverse faculty, staff and student body.
§ Ability to supervise and train staff, including organizing, prioritizing, and scheduling work assignments.
§ Strong organizational skills and detail oriented.
§ Ability to maintain confidentiality.
§ Excellent telephone courtesy, knowledge and experience.
§ Knowledge of standard budgeting, and expenditure control procedures and documentation.
§ Ability to interpret, adapt, and apply guidelines and procedures.
§ Ability to make administrative/procedural decisions and judgments.
§ Ability to create, compose, and edit written materials.
§ Ability to resolve customer complaints and concerns.
§ Ability to investigate and analyze information and to draw conclusions. Education and/or Experience
Bachelor’s degree from four-year college or university; or one to two years related experience and/or training; or equivalent combination of education and experience.
Open Date 12/17/2021 Remove from Web Open Until Filled Yes Special Instructions to Applicants Nondiscrimination Statement

State and Federal law permit California Baptist University to discriminate on the basis of religion in order to fulfill its purpose. The University does not discriminate contrary to either State or Federal law.

Quick Link to Posting Supplemental Questions

Required fields are indicated with an asterisk (*).

  1. * Are you a Christian?
    • Yes
    • No
  2. * Do you attend church regularly?
    • Yes
    • No
  3. If no, please explain (required):

    (Open Ended Question)

  4. * Are you both familiar with and not in conflict with the fundamental doctrines and practices of the California Southern Baptist Convention as stated in the Baptist Faith and Message dated June 14, 2000? (Please see above link for more information)
    • Yes (I am familiar and not in conflict)
    • No (I am in conflict or not familiar)
Applicant Documents
Required Documents Optional Documents
  1. Resume
  2. Cover Letter
  3. Letter of Reference 1
  4. Letter of Reference 2
  5. Other Document
  6. Other Document 2

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