Director of Communication for Admissions
The Director of Communication for Admissions is responsible for
leading the Admissions Communication team to develop, implement and
execute strategic marketing and communication plans for the
Undergraduate, Graduate and International Admissions Offices. This
position is responsible for leadership & direct management of
CRM strategies (Salesforce & Marketing Cloud), creating and
implementing an electronic communications and social media plan for
each admissions cycle, editing and assisting in the production of
admissions marketing materials and ensuring that both internal and
external web and publication content related to Undergraduate,
Graduate & International Admissions is up-to-date and relevant
for prospective students and families.
Essential Duties and Responsibilities
1. Provide direct supervision and leadership to the Admissions
Communication team including various communication specialist and
student workers who are responsible for the outbound communication
to all prospective undergraduate, graduate and international
2. Oversees the Undergraduate, Graduate and International
Admissions Offices’ Marketing and Communication efforts. This
includes collaborating with each department to develop a
comprehensive communication plan for prospective students at every
stage of the recruitment process.
3. Collaborates with the CBU Marketing & Communication Division
in the creation and updating of marketing collateral.
4. Coordinates the accurate and timely execution of print, email,
SMS and telephone outreach and marketing campaigns.
5. Reports and assesses the success of various recruitment
campaigns using analytics from Marketing Cloud, JRM and university
web site, and then makes adjustments to the campaigns as a result
of the data analysis.
6. Conduct market research to determine best messaging for
7. Reports and assesses the success of various recruitment
campaigns using analytics from Marketing Cloud,, JRM and university
8. Serves as a member of the Admissions Office leadership team and
is responsible for participating in big picture strategic decision
making, and assisting in devising and actualizing strategies that
will allow California Baptist University to accomplish its
9. Collaborates with the schools and colleges to develop a unique
communication plan for each school or college that better markets
their academic programs and compliments the overall communication
10. Manage, maintain and expand as appropriate, the Undergraduate,
Graduate and International Admissions websites and social media
accounts. Recommending and executing cutting-edge, interactive
digital content and compelling social media campaigns.
11. Create key messaging and copy that can be used consistently
across all integrated marketing channels.
12. Meet regularly with the CBU Marketing & Communication
Office to plan for future, and assess current marketing campaigns.
Provide oversight and strategic direction for the admissions call
Directly supervises employees. Carries out supervisory
responsibilities in accordance with the organization’s policies and
applicable laws. Responsibilities include interviewing and training
employees, planning, assigning and directing work; appraising
performance; disciplining employees; addressing complaints and
Other Knowledge Skills and Abilities
§ Knowledge and proficiency with modern marketing strategies and
techniques both broadly and in admission.
§ Knowledge of territory/market development, and an appreciation
for data analysis and interpretation.
§ Skill in the use of personal computers and related software
§ Ability to make administrative, and procedural decisions and
judgments on sensitive, confidential issues.
§ A thorough knowledge of: Business English and arithmetic; general
office methods, procedures and practices.
§ Ability to plan, develop, and coordinate multiple projects.
§ Ability to read and write at a level appropriate to the duties of
§ Ability to gather data, compile information, and prepare
§ Strong interpersonal and communication skills, and the ability to
work effectively with a diverse faculty, staff and student
§ Ability to supervise and train staff, including organizing,
prioritizing, and scheduling work assignments.
§ Strong organizational skills and detail oriented.
§ Ability to maintain confidentiality.
§ Excellent telephone courtesy, knowledge and experience.
§ Knowledge of standard budgeting, and expenditure control
procedures and documentation.
§ Ability to interpret, adapt, and apply guidelines and
§ Ability to make administrative/procedural decisions and
§ Ability to create, compose, and edit written materials.
§ Ability to resolve customer complaints and concerns.
§ Ability to investigate and analyze information and to draw
Education and/or Experience
Bachelor’s degree from four-year college or university; or one to
two years related experience and/or training; or equivalent
combination of education and experience.
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Special Instructions to Applicants
State and Federal law permit California Baptist University to
discriminate on the basis of religion in order to fulfill its
purpose. The University does not discriminate contrary to either
State or Federal law.
Quick Link to Posting
Required fields are indicated with an asterisk (*).
Required Documents Optional Documents
- * Are you a Christian?
- * Do you attend church regularly?
- If no, please explain (required):
(Open Ended Question)
- * Are you both familiar with and not in conflict with the
fundamental doctrines and practices of the California Southern
Baptist Convention as stated in the Baptist Faith and Message dated
June 14, 2000? (Please see above link for more information)
- Yes (I am familiar and not in conflict)
- No (I am in conflict or not familiar)
- Cover Letter
- Letter of Reference 1
- Letter of Reference 2
- Other Document
- Other Document 2