Marketing & Communications Specialist (PA/CS II)
Unit 9 - CSUEU - Technical Support Services,
Probationary, Full Time, Marketing/Communications
Working Title: Marketing & Communications Specialist
Classification Title: Public Affairs/Communication Specialist
Priority Application Deadline (Posting will remain open until
filled): Sunday, January 9, 2022 at 11:55 p.m.
Eligible on-campus applicants in California State University
Employees Union (CSUEU) Bargaining Units 2,5,7, and 9 will be given
first consideration in the recruitment.
Under the direction of the Director of Marketing and Strategic
Communications, the Marketing and Communications Specialist will
support the marketing needs of University Communications, focusing
on overall University brand positioning and strategic messaging,
and other University communications priorities as needed.
The position will assist in the development and execution of
several comprehensive marketing and communications campaigns,
including the award-winning Made at Sac State campaign, aimed at
external audiences to increase positive awareness of Sacramento
State among local audiences. The Marketing and Communications
Specialist will work collaboratively with University Communications
directors, writers, graphic designers, and
photographers/videographers to develop a variety of compelling and
impactful promotions and communications, both in print and online.
Helping establish messages and creative direction, writing copy,
managing logistics, and meeting deadlines are fundamental elements
of this position.
Responsibilities also include development and maintenance of
various collateral, signature publications and web pages, regular
reporting, archiving, and facilitation of key community
CSU Classification Salary Range
: $3,515.00 -
$6,358.00 per month
: $3,515.00 - $5,383.00 per
: Regular (probationary)
: 12 month
: Monday-Friday, 8 a.m. to 5 p.m.
Ability to work some evenings and/or weekends, occasionally at
off-site locations, as needed/limited basis.
The Office of University Communications works to raise awareness
and tell the Sac State story on campus, in the region, and beyond.
In support of the University's strategic priorities, we partner
with campus colleagues to showcase academic success, inclusive
excellence, and robust community engagement via a wide range of
communication platforms. We oversee news and media relations,
crisis communications, social media and multimedia, marketing and
branding, and strategic publications.
For more information, please visit: https://www.csus.edu/president/university-communications/
Entry to the first level within this classification requires
knowledge of the fundamentals of public affairs and/or media
relations, and/or some exposure to marketing and marketing
research. This background normally is obtained through a college
degree, which includes relevant coursework in the field, and up to
two years of related professional or technical experience. In
addition, strong written and verbal communication skills with a
solid foundation in grammar, spelling, and the composition of
various communication vehicles are essential to initial entry to
1. Demonstrated ability to synthesize data and information to
develop key messages and clear and actionable strategic
2. Possess advanced writing and editing/proofreading skills to
quickly produce clear, effective and accurate copy supporting the
3. Demonstrated knowledge of graphic design, photography, and video
creation in support of communications goals.
4. Ability to provide lead work direction to, as well as work in
collaboration with, creative teams (including graphic designers,
photographers, videographers) to facilitate the progression of
projects from concept and copy to on-time completion.
5. Solid understanding of news media, social media and other
digital communications platforms, including effective content
development, delivery and reporting.
6. Ability to incorporate exceptional news, social and digital
strategies into overall promotions and communications goals.
7. Ability to identify and effectively apply University brand,
tone, and style in communications and align with established
strategic messages, as well as be an advocate for brand integrity
among internal audiences.
8. Possess strong organizational and project management skills,
including prioritizing and handling multiple projects and
9. Ability to collect research, examples, and present summaries,
metrics and other data to showcase department successes.
10. Exceptional interpersonal skills and the ability to work
collaboratively with culturally diverse internal and external
groups to consult, gather information, solicit and incorporate
feedback, present solutions, gain consensus, and manage
11. Thorough knowledge of applicable copyright and other laws
pertaining to advertising and promotions.
12. Working knowledge of applicable software packages, including
Microsoft Office and Adobe Suite.
13. Ability to work some evenings and/or weekends, occasionally at
off-site locations, as needed/limited basis.
Conditions of Employment
- Ability to pass a background check.
14. Bachelor's degree in Journalism, English, Communications, or a
15. 3-5 years or more of experience with progressive responsibility
working in a marketing, communications, or public relations
16. Experience working within a higher education environment
17. Familiarity with using web-based project management software,
such as WorkFront, Microsoft Teams, or others.
Documents Needed to Apply
Resume, cover letter, writing sample. Failure to upload these
documents to the online application may result in
Instructions for writing sample:
At Sacramento State, we are proud of the impressive accomplishments
of our faculty, students and alumni, and we want the region to know
about them, too. In our world of constant communication and
information overload, creating messages that are seen and
remembered is a challenge. As a professional communicator, how
would you get this message out in a way that resonates and sticks
with the public? (500 words maximum)
About Sac State
is located in the heart
of California's capital city, five miles from State Capitol. The
lush, 300-acre campus is situated along the American River, close
to numerous bike trails and other recreational areas. Sacramento,
also known as the “Farm-to-Fork Capital,” is one of the most
ethnically diverse and livable cities in the country, with a
population of half of a million. Sacramento State's 31,000 students
come not only from the Greater Sacramento Region, but also from
across the state, country, and world. Our 1800 faculty and 1,500
staff are committed to meeting our mission: “As California's
capital university, we transform lives by preparing students for
leadership, service, and success. Sacramento State will be a
recognized leader in education, innovation, and engagement.
As the regional hub of higher education, Sac State is dedicated to
equity and inclusion, https://www.csus.edu/experience/anchor-university/
As evidenced by the values embedded in our Hornet Honor Code
Sacramento State is committed to creating an inclusive environment
where all faculty, staff, students, and guests are welcome and
valued. Our commitment is more than simply ensuring that our campus
is free from bias and discrimination, but is one devoted to
celebrating many diverse identities, life experiences, and
perspectives that enrich our community, teaching and
To learn more about why you should join the Hornet Family, please
visit the Why Sac State
Background Check Disclaimer
A background check (including a criminal records check) must be
completed satisfactorily before any candidate can be offered a
position with California State University, Sacramento. Failure to
satisfactorily complete the background check may affect the
application status of applicants or continued employment of current
California State University, Sacramento employees who apply for the
Equal Employment Opportunity
California State University, Sacramento is an Affirmative
Action/Equal Opportunity Employer and has a strong institutional
commitment to the principle of diversity in all areas. We consider
qualified applicants for employment without regard to race, color,
religion, national origin, age, sex, gender identity/expression,
sexual orientation, pregnancy, genetic information, medical
condition, marital status, veteran status, or disability.
Sacramento State hires only those individuals who are lawfully
authorized to accept employment in the United States.
It is the policy of California State University, Sacramento to
provide reasonable accommodations for qualified persons with
disabilities who are employees or applicants for employment. If you
need a disability related reasonable accommodation as part of the
application and/or interviewing process, visit https://www.csus.edu/administration-business-affairs/internal/your-hr/benefits/disability-parental-leave.html#reasonable-accommodations-interactive-process
The University is committed to creating an education and working
environment free from discrimination, sexual harassment, sexual
violence, domestic violence, dating violence, and stalking. For
more information on mandatory training for new employees, visit
Jeanne Clery Disclosure of Campus Security
Policy and Crime Statistics Act and Campus Fire Safety
Right-To-know Act Notification
Pursuant to the Jeanne Clery Disclosure of Campus Security Policy
and Campus Crime Statistics Act, the current Annual Security Report
(ASR) is available for viewing at https://www.csus.edu/clery
The ASR contains the current security and safety-related policy
statements, emergency preparedness and evacuation information,
crime prevention and sexual assault prevention information, and
drug and alcohol prevention programming. The ASR also contains
statistics of Clery Act crimes for Sacramento State for the last
three (3) calendar years. Paper copies are available upon request
at the Police Service Center located in the University Union.
COVID-19 Vaccine Certification Information:
CSU requires faculty, staff, and students who are accessing campus
facilities to be immunized against COVID-19 or declare a medical or
religious exemption from doing so. Any candidates advanced in a
currently open search process should be prepared to comply with
this requirement. The systemwide policy can be found at
and questions may be sent to firstname.lastname@example.org
Selected candidate must furnish proof of eligibility to work in the
U.S.. California State University, Sacramento is a sponsoring
agency (i.e. H-1-B Visa).
Note to Applicants:
Possession of the minimum qualifications does not guarantee an
interview unless required by collective bargaining agreement.
December 14, 2021 (5:05 PM)
Open Until Filled
To apply, visit https://careers.csus.edu/en-us/job/506610/marketing-communications-specialist-pacs-ii